Sam Hunt Brand Affinity ranks highest Ariat at 19.14% . Very Strong. Score DMDB 69.71% | Fanbase 65.65%

Sam Hunt — pop artist from US.

Sam Hunt's sophomore album, SOUTHSIDE, debuted in 2020 and reached No. 1 on the Billboard Country Albums chart. The album features hits like "Kinfolks" and…

Sam Hunt

Superstar

Country: US | Gender: male | Artist ID: 11e81bcc-9647-5bae-a928-a0369fe50396

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Genres

popcountry popcountrycountrycontemporary country

Influential: 69.71% Fanbase: 65.65% Trending: 71.74%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 19.14% • Very Strong

As of 2025-09-10

5,201,569

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 69.71% | Fanbase 65.65% | Trending 71.74% | CAREER STAGE: SUPERSTAR

Biography

Sam Hunt's sophomore album, SOUTHSIDE, debuted in 2020 and reached No. 1 on the Billboard Country Albums chart. The album features hits like "Kinfolks" and "Breaking Up Was Easy in the 90’s," along with the popular track "Body Like A Back Road." Hunt's previous album, MONTEVALLO, was also well-received, producing four No. 1 singles and achieving Triple-Platinum status.

Throughout his career, Hunt has garnered critical acclaim and numerous accolades from various media outlets. He has accumulated over 12 billion global streams and earned 39 million RIAA certified units. For more information on Sam Hunt, visit www.SamHunt.com.

Report Date: 2025-09-10

Sam Hunt engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, NIGERIA, CANADA. The fan base skews heavily female (61%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (47,700 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Ariat, Scotiabank, REVOLVE, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sam Hunt score 0.19% — Low bucket.

Brand: AriatBrand: ScotiabankBrand: REVOLVE

Followers:5,201,569

Engagements:10,136

Rate:0.2%

Posts:380

Avg Likes:12,246

Avg Comments:227

Avg Views:50,967

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,201,569 · Engagements 10,136 · Rate 0.2% Posts 380 · Views 50,967 · Avg Likes 12,246 · Avg Comments 227 · Avg Views 50,967	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 30% 35-44: 9% 13-17: 8%	Largest: 18-24 (50%); next: 25-34 (30%)
Gender Split	Female: 61% Male: 39% Non-binary/Other: 0%	Skews female (61%)
Top Countries	UNITED STATES (55%) NIGERIA (9%) CANADA (6%) INDIA (4%) BRAZIL (3%)	Top regions: UNITED STATES (55%), NIGERIA (9%), CANADA (6%)
Platform Engagement	Instagram: 8,667 avg likes/post · Tiktok: 47,700 avg views/post · Youtube: 3,267 avg views/post	Best reach: Tiktok 47,700 avg views; best engagement: Instagram 8,667 avg likes

Top Brand Affinities

Ariat

Score: 19.14

Scotiabank

Score: 14.44

REVOLVE

Score: 12.65

Houston Livestock Show and Rodeo

Score: 11.43

American Eagle

Score: 10.99

Steve Madden

Score: 10.51

Free People

Score: 9.90

T.J. Maxx

Score: 9.43

SeneGence

Score: 9.37

Pottery Barn

Score: 9.26

Margaritaville

Score: 8.77

Arbonne

Score: 8.35

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Top Brand Affinities

Brand	Category	Score
Ariat		19.14
Scotiabank		14.44
REVOLVE		12.65
Houston Livestock Show and Rodeo		11.43
American Eagle		10.99
Steve Madden		10.51
Free People		9.90
T.J. Maxx		9.43
SeneGence		9.37
Pottery Barn		9.26
Margaritaville		8.77
Arbonne		8.35
Coors		8.11
Marshalls		8.07
Gillette		7.87
J.Crew		7.87
Anthropologie		7.31
Chick-fil-A		7.18
Busch		7.09
Bud Light		6.82
Verizon		6.25
UGG		5.95
iHeartRadio Music Awards		5.92
Bath & Body Works		5.75
MamaBear		5.62
Lululemon Athletica		5.59
The Home Depot		5.57
OLD NAVY		5.54
Kroger		5.48
Publix		5.41
American Airlines		5.25
HomeGoods		5.21
Macy's		5.15
Dunkin' Donuts		5.13
Budweiser		4.67
Target		4.49
Kate Spade		4.37
Amway		4.29
Carhartt		4.23
Urban Outfitters		4.14
BarkBox		4.01
ESPN		3.60
Taco Bell		3.55
NORDSTROM		3.42
Abercrombie & Fitch		3.38
NHL		3.37
Walmart		3.24
Heinz		3.22
NBC		3.16
Kylie Cosmetics		3.10