Sam Gellaitry

Sam Gellaitry

Country: GB | Gender: male

Influence: 53.67% Fanbase: 42.53% Trending: 59.24% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ableton • 67.16% • Very Strong

As of 2025-09-10

180,192

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 20:54:48 UTC

Genres

r&b, funk & soulvapor soulhip-hop & rapelectronic traptrap/future basselectronicelectronicfuture bassvapor twitchscottish electronicother electronic music

Biography

Hailing from the medieval town of Stirling in central Scotland, 24-year-old Sam Gellaitry's musical journey began with an introduction to happy hardcore through his older brother, sparking his interest in production. Viewing the world through synesthesia, Sam's music is a vibrant tapestry of colors and tones, with his breakout single "Powder" in 2014 bridging the gap between hip-hop and electronica. Following the success of his 'Escapism' series, which garnered praise from industry peers like Kaytranada and Flume, Sam's music serves as a source of escapism and happiness, weaving a narrative through his unique perspective.

Sam Gellaitry's evolution as a producer is defined by his ability to translate experiences and surroundings into intricate musical compositions, with his synesthesia-informed approach infusing each track with vivid imagery. From his early days exploring production in Stirling, to his breakout single "Powder," and subsequent 'Escapism' series, Sam's music has garnered attention for its fusion of hip-hop and electronica elements. Recognized by industry heavyweights like Kaytranada and Flume, Sam's colorful soundscapes offer listeners a respite from reality, embodying a journey of self-expression and creativity.

Sam Gellaitry Marketing Affinity & Brand Fit Data

Report Date: 2025-09-10

Sam Gellaitry speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, FRANCE, UNITED KINGDOM. Composition is heavily male (79%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (32,440 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Ableton, Mixcloud, Akai, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Sam Gellaitry score 4.01%Very Strong bucket.
Brand: AbletonBrand: MixcloudBrand: Akai
Followers:180,192
Engagements:7,225
Rate:4.0%
Posts:302
Views:47,840
Avg Likes:6,776
Avg Comments:167
Avg Views:47,840

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 180,192 · Engagements 7,225 · Rate 4.0%
Posts 302 · Views 47,840 · Avg Likes 6,776 · Avg Comments 167 · Avg Views 47,840
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 56%
25-34: 35%
13-17: 5%
35-44: 3%
Largest: 18-24 (56%); next: 25-34 (35%)
Gender Split Female: 21%
Male: 79%
Non-binary/Other: 0%
Skews male (79%)
Top Countries UNITED STATES (41%)
FRANCE (8%)
UNITED KINGDOM (8%)
AUSTRALIA (7%)
BRAZIL (5%)
Top regions: UNITED STATES (41%), FRANCE (8%), UNITED KINGDOM (8%)
Platform Engagement Instagram: 4,117 avg likes/post · Tiktok: 15,400 avg views/post · Youtube: 32,440 avg views/post Best reach: Youtube 32,440 avg views; best engagement: Instagram 4,117 avg likes

Top Brand Affinities

Ableton
Score: 67.16
Mixcloud
Score: 51.74
Akai
Score: 42.30
MOOG
Score: 31.66
SoundCloud
Score: 27.86
Pioneer
Score: 26.40
Pro Tools
Score: 18.43
Beats Electronics
Score: 15.49
Coachella
Score: 14.97
Arc'teryx
Score: 13.90
Acne Studios
Score: 8.98
Stone Island
Score: 8.82
Brand Category Score
Ableton 67.16
Mixcloud 51.74
Akai 42.30
MOOG 31.66
SoundCloud 27.86
Pioneer 26.40
Pro Tools 18.43
Beats Electronics 15.49
Coachella 14.97
Arc'teryx 13.90
Acne Studios 8.98
Stone Island 8.82
Sennheiser 8.46
Amazon Music 8.42
Stüssy 8.23
Maison Margiela 8.05
Spotify Music 7.87
JACQUEMUS 7.21
Lollapalooza 6.76
Vivienne Westwood 6.15
Carhartt 5.69
Kodak 5.64
Hennessy 5.56
Tomorrowland 4.06
Supreme 4.06
Miu Miu 3.90
A Game of Tones 3.53
Oculus 3.53
Coors 3.47
Fujifilm 3.17
Sneakerhead 3.09
The North Face 2.90
Urban Outfitters 2.76
ASICS 2.73
Adobe 2.71
Dr. Martens 2.70
New Balance 2.69
Paramount Pictures 2.65
Los Angeles Lakers 2.63
Red Bull 2.62
ASOS 2.60
Emporium 2.55
MTV 2.49
Polaroid 2.43
Nickelodeon 2.34
Topshop 2.31
Fenty beauty 2.27
Tinder 2.27
Warner Bros 2.22
Lacoste 2.14

Official Profiles

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Artist: Sam Gellaitry

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-28 08:00 UTC The Lakes Festival 2025 Hagley Park Christchurch, New Zealand
2025-12-29 22:00 UTC Rhythm & Vines Festival 2025 Rhythm And Vines Gisborne, New Zealand
2025-12-29 22:00 UTC Rhythm and Vines 2025 Waiohika Estate Vineyard Gisborne, New Zealand
2026-01-01 00:00 UTC New Years at the Bowl 2025 Sidney Myer Music Bowl Melbourne, Australia
2026-01-03 05:00 UTC Sam Gellaitry The Prince Consort Hotel Fortitude Valley, Australia
2026-01-03 05:00 UTC Sam Gellaitry La La Land City of Brisbane, Australia
2026-01-04 05:00 UTC Sam Gellaitry Oxford Art Factory Sydney, Australia

Trending Artist