Sam Fender Brand Affinity ranks highest ITV at 17.86% . Very Strong. Score DMDB 68.26% | Fanbase 53.84%

Sam Fender — rock artist from GB.

Sam Fender's music draws inspiration from the lives of those around him in North Shields, exploring themes of struggle, coming of age, and introspection. His…

Sam Fender

Recognizable

Country: GB | Gender: male | Artist ID: 11e81bca-4b4a-64ae-b305-a0369fe50396

Find Artist

Genres

rockmodern rockrockalternativemodern alternative rockindie rockeuropeannorth east england indiefolk & traditionalsinger/songwriter

Influential: 68.26% Fanbase: 53.84% Trending: 75.47%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 17.86% • Very Strong

As of 2025-09-10

2,405,763

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 68.26% | Fanbase 53.84% | Trending 75.47% | CAREER STAGE: MAINSTREAM

Biography

Sam Fender's music draws inspiration from the lives of those around him in North Shields, exploring themes of struggle, coming of age, and introspection. His albums "Hypersonic Missiles" and "Seventeen Going Under" reflect these narratives, while "People Watching" delves into personal experiences, relationships, and broader reflections.

In "People Watching," Fender presents a collection of eleven songs that offer a glimpse into his current state, showcasing the influences, events, and emotions that have shaped his identity. The album maintains Fender's signature sound while incorporating new textures and production elements, with co-producer Adam Granduciel contributing to its sonic landscape. Fender describes the album as a reflection on the human experience, drawing from his own past and roots to create a resonant body of work.

Report Date: 2025-09-10

Sam Fender stands out with 18-24 & 25-34 audiences across UNITED KINGDOM, UNITED STATES, BRAZIL. The profile is heavily male (60%), and content lands hardest on Tiktok, where posts average 259,300 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with ITV, Morrisons, Nasty Gal, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Sam Fender a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sam Fender score 4.43% — Very Strong bucket.

Brand: ITVBrand: MorrisonsBrand: Nasty Gal

Followers:2,405,763

Engagements:106,458

Rate:4.4%

Posts:940

Avg Likes:104,285

Avg Comments:528

Avg Views:295,378

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,405,763 · Engagements 106,458 · Rate 4.4% Posts 940 · Views 295,378 · Avg Likes 104,285 · Avg Comments 528 · Avg Views 295,378	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 33% 35-44: 11% 13-17: 6%	Largest: 18-24 (43%); next: 25-34 (33%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	UNITED KINGDOM (38%) UNITED STATES (12%) BRAZIL (5%) AUSTRALIA (3%) GERMANY (3%)	Top regions: UNITED KINGDOM (38%), UNITED STATES (12%), BRAZIL (5%)
Platform Engagement	Instagram: 73,459 avg likes/post · Tiktok: 259,300 avg views/post · Youtube: 36,078 avg views/post	Best reach: Tiktok 259,300 avg views; best engagement: Instagram 73,459 avg likes

Top Brand Affinities

ITV

Score: 17.86

Morrisons

Score: 12.31

Nasty Gal

Score: 12.21

River Island

Score: 11.28

Selfridges

Score: 10.03

Marks & Spencer

Score: 9.98

MISSGUIDED

Score: 9.83

Fred Perry

Score: 9.71

Barbour

Score: 9.56

boohoo

Score: 8.66

ASOS

Score: 8.65

Sainsbury's

Score: 8.58

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Top Brand Affinities

Brand	Category	Score
ITV		17.86
Morrisons		12.31
Nasty Gal		12.21
River Island		11.28
Selfridges		10.03
Marks & Spencer		9.98
MISSGUIDED		9.83
Fred Perry		9.71
Barbour		9.56
boohoo		8.66
ASOS		8.65
Sainsbury's		8.58
Vauxhall		8.25
Next		8.12
Costa Coffee		8.09
Topshop		7.90
Guinness		7.57
Carlsberg		7.43
New Line Cinema		6.73
Dr. Martens		6.33
Tesco		6.29
Tate Modern		6.24
Primark		6.23
Urban Outfitters		5.38
Cadbury		5.23
Showtime		5.19
Lollapalooza		5.12
Lush		4.88
Aperol		4.80
BBC		4.54
Sunnies Studios		4.45
ALDI		4.44
Harrods		4.35
Polaroid		3.80
Spotify Music		3.29
Summit Entertainment		3.11
Baileys		3.09
Pull&Bear		3.05
Martini		2.82
Coachella		2.82
Kodak		2.76
Airbnb		2.33
Vans		2.31
H&M		2.31
Paramount Pictures		2.29
Chrysler		2.25
Busch		2.14
SoundCloud		2.14
Bellagio		2.09
Warner Bros		2.08