Sam Fender's music draws inspiration from the lives of those around him in North Shields, exploring themes of struggle, coming of age, and introspection. His albums "Hypersonic Missiles" and "Seventeen Going Under" reflect these narratives, while "People Watching" delves into personal experiences, relationships, and broader reflections.
In "People Watching," Fender presents a collection of eleven songs that offer a glimpse into his current state, showcasing the influences, events, and emotions that have shaped his identity. The album maintains Fender's signature sound while incorporating new textures and production elements, with co-producer Adam Granduciel contributing to its sonic landscape. Fender describes the album as a reflection on the human experience, drawing from his own past and roots to create a resonant body of work.