Sam Divine
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
261,433
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:09:29 UTC
Genres
Biography
In 2015, Sam Divine launched her own successful imprint, DVINE Sounds, which has released nearly 100 tracks and provided a platform for upcoming artists to shine. Despite the challenges of the pandemic halting touring, Sam used the time to focus on studio work, resulting in new music releases including a collaboration with Australian DJ Kormak and a new EP on her label. In 2019, she achieved significant milestones such as her debut at London's Printworks venue and being invited by Radio 1's Pete Tong to record an Essential Mix, showcasing the remarkable growth of her career.
Sam Divine is a clear fit for 25-34 & 35-44 audiences with strength across UNITED KINGDOM, BRAZIL, POLAND. The audience is heavily male (79%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (1,856 avg views per post); Instagram builds the community layer. Affinity data highlights Mixcloud, Pioneer, Ableton, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 261,433 · Engagements 2,284 · Rate 0.9% Posts 113 · Views 2,511 · Avg Likes 2,272 · Avg Comments 99 · Avg Views 2,511 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 47% 35-44: 23% 18-24: 17% 45-64: 12% |
Largest: 25-34 (47%); next: 35-44 (23%) |
| Gender Split |
Female: 21% Male: 79% Non-binary/Other: 0% |
Skews male (79%) |
| Top Countries |
UNITED KINGDOM (14%) BRAZIL (10%) POLAND (8%) AUSTRALIA (6%) SPAIN (6%) |
Top regions: UNITED KINGDOM (14%), BRAZIL (10%), POLAND (8%) |
| Platform Engagement | Instagram: 2,171 avg likes/post · Tiktok: 1,856 avg views/post · Youtube: 655 avg views/post | Best reach: Tiktok 1,856 avg views; best engagement: Instagram 2,171 avg likes |
Top Brand Affinities
Mixcloud
Pioneer
Ableton
Trancefamily
Sennheiser
MOOG
SUSHISAMBA
Akai
SoundCloud
Vauxhall
Tomorrowland
Amazon Music
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 143.56 | |
| Pioneer | 100.21 | |
| Ableton | 47.42 | |
| Trancefamily | 28.88 | |
| Sennheiser | 28.51 | |
| MOOG | 27.65 | |
| SUSHISAMBA | 24.06 | |
| Akai | 19.93 | |
| SoundCloud | 17.79 | |
| Vauxhall | 16.63 | |
| Tomorrowland | 15.85 | |
| Amazon Music | 12.73 | |
| All Saints | 12.17 | |
| Grey Goose | 10.52 | |
| Pro Tools | 9.73 | |
| Beats Electronics | 8.49 | |
| Carlsberg | 8.25 | |
| River Island | 8.01 | |
| MISSGUIDED | 6.61 | |
| Selfridges | 6.49 | |
| Moët & Chandon | 6.09 | |
| Spotify Music | 6.08 | |
| boohoo | 5.69 | |
| Jagermeister | 5.46 | |
| Dsquared | 5.00 | |
| ASOS | 4.94 | |
| Bacardi | 4.47 | |
| Hilton | 4.46 | |
| Campari | 3.85 | |
| Harrods | 3.77 | |
| Coachella | 3.75 | |
| Guinness | 3.57 | |
| Stüssy | 3.49 | |
| Heineken | 3.27 | |
| Aperol | 3.26 | |
| Sunnies Studios | 3.21 | |
| TOM FORD | 3.09 | |
| Tesco | 3.09 | |
| Jack Daniels | 2.97 | |
| Aston Martin | 2.92 | |
| Monster Beverage | 2.88 | |
| Red Bull | 2.84 | |
| Christian Louboutin | 2.72 | |
| Dr. Martens | 2.72 | |
| Primark | 2.71 | |
| The North Face | 2.61 | |
| Topshop | 2.57 | |
| Showtime | 2.56 | |
| MTV | 2.53 | |
| Lollapalooza | 2.46 |
Official Profiles
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LoginArtist: Sam Divine
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 05:30 UTC | Eats Everything, Sam Divine, Jordan Peak | NX Newcastle | Newcastle upon Tyne, United Kingdom | |
| 2025-12-14 06:00 UTC | Enzo Siragusa, Locky | Mint Warehouse | Leeds, United Kingdom |
