Sam Cooke
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
868,769
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 20:35:12 UTC
Genres
Biography
In the early 1960s, Cooke signed with RCA Records and released a mix of pop and soul singles, including "Chain Gang" and "Twistin' the Night Away." His song "A Change Is Gonna Come" became a powerful anthem for the civil rights movement. Tragically, Cooke passed away on December 11, 1964, leaving behind a legacy that influenced artists like Otis Redding and the Rolling Stones. Despite his untimely death, Cooke's music continues to resonate with audiences across generations.
Sam Cooke commands interest from 25-34 & 18-24 audiences in UNITED STATES, BRAZIL, CANADA. With a heavily male (57%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (487,800 avg views per post); Youtube delivers the receipts in replies and shares. Affinity overlap with Lucasfilm, HBO Max, Amazon Music points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 868,769 · Engagements 6,422 · Rate 0.7% Posts 1,510 · Views 504,300 · Avg Likes 6,171 · Avg Comments 162 · Avg Views 504,300 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 36% 18-24: 29% 35-44: 18% 45-64: 14% |
Largest: 25-34 (36%); next: 18-24 (29%) |
| Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
| Top Countries |
UNITED STATES (50%) BRAZIL (6%) CANADA (5%) UNITED KINGDOM (5%) SOUTH AFRICA (4%) |
Top regions: UNITED STATES (50%), BRAZIL (6%), CANADA (5%) |
| Platform Engagement | Instagram: 1,667 avg likes/post · Tiktok: 16,500 avg views/post · Youtube: 487,800 avg views/post | Best reach: Youtube 487,800 avg views; best engagement: Youtube 3,650 avg likes |
Top Brand Affinities
Lucasfilm
HBO Max
Amazon Music
NBC
CNN
Paramount Pictures
iHeartRadio Music Awards
Verizon
ESPN
MTV
Los Angeles Lakers
Spotify Music
| Brand | Category | Score |
|---|---|---|
| Lucasfilm | 11.99 | |
| HBO Max | 10.20 | |
| Amazon Music | 9.28 | |
| NBC | 7.66 | |
| CNN | 5.46 | |
| Paramount Pictures | 5.43 | |
| iHeartRadio Music Awards | 4.99 | |
| Verizon | 4.82 | |
| ESPN | 4.66 | |
| MTV | 4.46 | |
| Los Angeles Lakers | 4.20 | |
| Spotify Music | 4.17 | |
| Columbia Pictures | 4.16 | |
| Warner Bros | 3.86 | |
| Cadillac | 3.70 | |
| Nickelodeon | 3.68 | |
| Beats Electronics | 3.23 | |
| Target | 3.21 | |
| SoundCloud | 3.11 | |
| Pixar | 3.03 | |
| NBA | 2.89 | |
| Hennessy | 2.69 | |
| NFL | 2.68 | |
| Guinness | 2.66 | |
| Urban Outfitters | 2.53 | |
| Fenty beauty | 2.48 | |
| Lollapalooza | 2.37 | |
| Budweiser | 2.30 | |
| CBS | 2.27 | |
| Jack Daniels | 2.25 | |
| The Olympic Games | 2.22 | |
| WWE | 2.21 | |
| Kodak | 2.21 | |
| Universal | 2.21 | |
| Walmart | 2.18 | |
| Philips | 2.17 | |
| Dr. Martens | 2.15 | |
| Snoopy And The Peanuts Gang | 2.13 | |
| Showtime | 2.13 | |
| ASOS | 2.10 | |
| Polo Ralph Lauren | 2.09 | |
| FashionNova | 2.01 | |
| Amazon | 2.00 | |
| Chrysler | 1.95 | |
| Netflix | 1.94 | |
| AMC | 1.92 | |
| Transformers | 1.91 | |
| Skoda | 1.85 | |
| Star Wars | 1.83 | |
| HBO | 1.78 |
Official Profiles
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LoginArtist: Sam Cooke
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Top 10 Songs Played Today
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Total Streams (2025-09-27)
Total: 8,418,565
| PLATFORM | TOTAL | % | |
|---|---|---|---|
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6,046,404 | 71.82% |
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2,372,161 | 28.18% |
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0 | 0.00% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















