Salvador Sobral

Salvador Sobral — pop artist from PT.

Salvador Sobral, a versatile musician with a background in Jazz, gained widespread recognition after winning the Eurovision Song Contest in 2017 with the song…

Influence: 50.89% Fanbase: 28.57% Trending: 62.06% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Fnac • 40.26% • Very Strong

As of 2025-09-09

299,439

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:53:48 UTC

Genres

poppopportuguese popmainstream poplatinlatin

Biography

Salvador Sobral, a versatile musician with a background in Jazz, gained widespread recognition after winning the Eurovision Song Contest in 2017 with the song "Amar pelos Dois." His musical journey continued with the release of albums like "Paris, Lisboa" and "bpm," showcasing his unique blend of styles and leading to global tours. His latest work, including the EP "SAL" and the album "TIMBRE," further solidifies his reputation as one of Portugal's most acclaimed artists, with noteworthy collaborations and performances at prestigious events like the Goya Awards.

Salvador Sobral's discography reflects his diverse musical influences and talents, earning praise from industry veterans like Caetano Veloso. His upcoming projects, such as the highly anticipated original album teased with singles like "al llegar" and "pedra quente," promise to captivate audiences worldwide with his soulful voice and captivating storytelling. As a trailblazer in the Portuguese music scene, Sobral continues to push boundaries and enchant listeners with his heartfelt compositions and unforgettable live performances.

Top Brand Affinities

Report Date: 2025-09-09

Salvador Sobral commands interest from 18-24 & 25-34 audiences in PORTUGAL, BRAZIL, SPAIN. With a heavily female (56%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (8,176 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Fnac, Parfois, El Corte Ingles points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Salvador Sobral score 0.61% — Low bucket.

Brand: FnacBrand: ParfoisBrand: El Corte Ingles

Followers:299,439

Engagements:1,826

Rate:0.6%

Posts:1,367

Avg Likes:1,813

Avg Comments:47

Avg Views:9,098

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 299,439 · Engagements 1,826 · Rate 0.6% Posts 1,367 · Views 9,098 · Avg Likes 1,813 · Avg Comments 47 · Avg Views 9,098	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 37% 25-34: 32% 35-44: 15% 45-64: 11%	Largest: 18-24 (37%); next: 25-34 (32%)
Gender Split	Female: 56% Male: 44% Non-binary/Other: 0%	Skews female (56%)
Top Countries	PORTUGAL (45%) BRAZIL (12%) SPAIN (10%) UNITED KINGDOM (3%) UNITED STATES (2%)	Top regions: PORTUGAL (45%), BRAZIL (12%), SPAIN (10%)
Platform Engagement	Instagram: 1,596 avg likes/post · Tiktok: 922 avg views/post · Youtube: 8,176 avg views/post	Best reach: Youtube 8,176 avg views; best engagement: Instagram 1,596 avg likes

Top Brand Affinities

Fnac

Score: 40.26

Parfois

Score: 32.19

El Corte Ingles

Score: 29.82

Mapfre

Score: 21.76

Oysho

Score: 13.52

Vodafone

Score: 11.38

Patek Philippe

Score: 8.41

Daewoo

Score: 7.31

Calzedonia

Score: 6.88

PLAYMOBIL

Score: 6.68

Ryanair

Score: 5.77

Pull&Bear

Score: 5.32

Brand	Category	Score
Fnac		40.26
Parfois		32.19
El Corte Ingles		29.82
Mapfre		21.76
Oysho		13.52
Vodafone		11.38
Patek Philippe		8.41
Daewoo		7.31
Calzedonia		6.88
PLAYMOBIL		6.68
Ryanair		5.77
Pull&Bear		5.32
Stradivarius		4.92
Kiko		4.28
Movistar		4.03
Primark		3.41
Cafecito		3.32
VidaSana		3.29
NBC		3.25
Summit Entertainment		3.10
Bershka		3.07
Pantone Inc		2.96
Spotify Music		2.49
Montblanc		2.48
Garnier		2.31
Polaroid		2.25
Kodak		2.12
ASOS		2.11
Tinder		2.08
Vogue		2.03
HBO		2.01
Zara		1.98
Aperol		1.97
Warner Bros		1.90
Huawei		1.85
H&M		1.70
A Game of Tones		1.69
IKEA		1.68
Fujifilm		1.61
shein		1.51
Heineken		1.49
Lego		1.48
Travelgram		1.46
BBC		1.45
musical.ly		1.43
Airbnb		1.39
Guinness		1.37
National Geographic		1.36
Ferrero		1.29
Herbalife		1.26