Salt-n-Pepa
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
983,839
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:02:13 UTC
Genres
Biography
Under the guidance of Hurby “Luv Bug” Azor, Salt-N-Pepa, initially known as Super Nature, made waves with their debut single “The Showstopper,” which caught the attention of DJ and producer Marley Marl and led to the addition of DJ Spinderella to the group. Spinderella, a Brooklyn native and just 16 years old at the time, quickly became a celebrated figure in hip-hop as the trio solidified their place in music history.
Salt-n-Pepa converts attention from 25-34 & 18-24 audiences across UNITED STATES, BRAZIL, NIGERIA. Audience shape is heavily female (58%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 39,550 avg views per post, with supportive conversation on Instagram. Shared audience with Live Nation, HBO Max, WNBA underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 983,839 · Engagements 4,900 · Rate 0.5% Posts 1,800 · Views 41,364 · Avg Likes 4,695 · Avg Comments 204 · Avg Views 41,364 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 36% 18-24: 30% 35-44: 22% 45-64: 8% |
Largest: 25-34 (36%); next: 18-24 (30%) |
| Gender Split |
Female: 58% Male: 42% Non-binary/Other: 0% |
Skews female (58%) |
| Top Countries |
UNITED STATES (48%) BRAZIL (6%) NIGERIA (6%) UNITED KINGDOM (5%) CANADA (5%) |
Top regions: UNITED STATES (48%), BRAZIL (6%), NIGERIA (6%) |
| Platform Engagement | Instagram: 3,310 avg likes/post · Tiktok: 39,550 avg views/post · Youtube: 1,814 avg views/post | Best reach: Tiktok 39,550 avg views; best engagement: Instagram 3,310 avg likes |
Top Brand Affinities
Live Nation
HBO Max
WNBA
Mixcloud
Amazon Music
Pioneer
iHeartRadio Music Awards
Walgreens
MTV
Publix
NBC
FedEx
| Brand | Category | Score |
|---|---|---|
| Live Nation | 20.50 | |
| HBO Max | 18.24 | |
| WNBA | 17.61 | |
| Mixcloud | 12.42 | |
| Amazon Music | 11.70 | |
| Pioneer | 9.22 | |
| iHeartRadio Music Awards | 9.19 | |
| Walgreens | 7.60 | |
| MTV | 6.56 | |
| Publix | 6.36 | |
| NBC | 6.35 | |
| FedEx | 6.23 | |
| ESPN | 6.11 | |
| CNN | 5.39 | |
| Verizon | 5.32 | |
| Vivienne Westwood | 5.22 | |
| Macy's | 5.19 | |
| Kroger | 4.91 | |
| Hennessy | 4.72 | |
| Los Angeles Lakers | 4.64 | |
| Sega | 4.54 | |
| NORDSTROM | 4.41 | |
| NFL | 4.30 | |
| Chick-fil-A | 4.24 | |
| FashionNova | 4.14 | |
| ABC | 4.11 | |
| Fenty beauty | 4.06 | |
| Sneakerhead | 3.94 | |
| Kate Spade | 3.90 | |
| Walmart | 3.81 | |
| Nickelodeon | 3.71 | |
| Beats Electronics | 3.60 | |
| NBA | 3.53 | |
| Columbia Pictures | 3.53 | |
| OLD NAVY | 3.43 | |
| Christian Louboutin | 3.27 | |
| Comedy Central | 3.10 | |
| Paramount Pictures | 3.10 | |
| Uber | 3.05 | |
| BALMAIN | 3.04 | |
| Tiffany & Co | 3.01 | |
| Babybump | 2.97 | |
| SoundCloud | 2.90 | |
| Marc Jacobs | 2.71 | |
| Moschino | 2.68 | |
| WWE | 2.67 | |
| Philips | 2.64 | |
| Fila | 2.60 | |
| Kodak | 2.59 | |
| CBS | 2.57 |
Official Profiles
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-01 07:00 UTC | Salt-N-Pepa | Yaamava’ Theater | Highland, United States | |
| 2026-01-01 07:00 UTC | Salt-N-Pepa | Yaamava' Theater | Highland, United States | — |
