Salmo Brand Affinity ranks highest Napapijri at 16.86% . Very Strong. Score DMDB 59.18% | Fanbase 51.85%

Salmo — hip-hop & rap artist from IT.

Italian rapper and producer Salmo, born Maurizio Pisciottu in Olbia, Sardinia, began his music career in various rap, metal, and hardcore groups before…

Salmo

Recognizable

Country: IT | Gender: male | Artist ID: 11e81bc8-c69d-3534-9fc5-a0369fe50396

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Genres

hip-hop & raphip-hop/rapitalian hip hopitalian underground hip hoprap sardegna

Influential: 59.18% Fanbase: 51.85% Trending: 62.84%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Napapijri • 16.86% • Very Strong

As of 2025-09-10

4,198,289

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 59.18% | Fanbase 51.85% | Trending 62.84% | CAREER STAGE: MAINSTREAM

Biography

Italian rapper and producer Salmo, born Maurizio Pisciottu in Olbia, Sardinia, began his music career in various rap, metal, and hardcore groups before releasing his solo debut album, The Island Chainsaw Massacre, in 2011. His subsequent albums, including Midnite (2013), Hellvisback (2016), and Playlist (2018), achieved chart success in Italy. Salmo's work with the Machete crew and collaborations with artists like Travis Barker have further solidified his presence in the European music scene.

Salmo's aggressive blend of hardcore hip-hop, metal, and electronic influences has garnered him a dedicated following, with his live performances drawing sold-out crowds in arenas across Italy and beyond. His albums have broken streaming records and received critical acclaim, with his latest releases continuing to showcase his unique sound and musical versatility.

Report Date: 2025-09-10

Salmo stands out with 18-24 & 25-34 audiences across ITALY, UNITED STATES, SPAIN. The profile is heavily male (76%), and content lands hardest on Youtube, where posts average 581,313 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Napapijri, Superga, Peroni, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Salmo a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Salmo score 1.79% — Moderate bucket.

Brand: NapapijriBrand: SupergaBrand: Peroni

Followers:4,198,289

Engagements:75,271

Rate:1.8%

Posts:2,482

Avg Likes:74,482

Avg Comments:646

Avg Views:714,663

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,198,289 · Engagements 75,271 · Rate 1.8% Posts 2,482 · Views 714,663 · Avg Likes 74,482 · Avg Comments 646 · Avg Views 714,663	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 32% 13-17: 6% 35-44: 6%	Largest: 18-24 (53%); next: 25-34 (32%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	ITALY (87%) UNITED STATES (1%) SPAIN (1%) UNITED KINGDOM (1%) RUSSIA (1%)	Top regions: ITALY (87%), UNITED STATES (1%), SPAIN (1%)
Platform Engagement	Instagram: 53,807 avg likes/post · Tiktok: 133,350 avg views/post · Youtube: 581,313 avg views/post	Best reach: Youtube 581,313 avg views; best engagement: Instagram 53,807 avg likes

Top Brand Affinities

Napapijri

Score: 16.86

Superga

Score: 14.42

Peroni

Score: 14.15

Auchan

Score: 12.19

Arezzo

Score: 10.95

Dainese

Score: 10.28

Campari

Score: 9.46

Alfa Romeo

Score: 8.63

Kappa

Score: 8.34

New Era

Score: 7.69

Stone Island

Score: 6.49

Calzedonia

Score: 6.46

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Top Brand Affinities

Brand	Category	Score
Napapijri		16.86
Superga		14.42
Peroni		14.15
Auchan		12.19
Arezzo		10.95
Dainese		10.28
Campari		9.46
Alfa Romeo		8.63
Kappa		8.34
New Era		7.69
Stone Island		6.49
Calzedonia		6.46
Pirelli		6.07
Décathlon		5.84
Ryanair		5.68
Alpinestars		5.49
Selfiegram		4.98
Ducati		4.46
Moncler		4.06
Daniel Wellington		3.91
Fiat		3.90
Polaroid		3.87
Martini		3.62
Ferrari		3.19
The North Face		3.13
Carhartt		3.12
Pull&Bear		3.11
Montblanc		3.06
Vans		2.97
Valentino		2.93
Stradivarius		2.91
Bershka		2.81
Beats Electronics		2.80
Stüssy		2.69
Ray-Ban		2.59
Versace		2.59
Supreme		2.57
GoPro		2.55
KTM		2.50
NBA		2.48
Aperol		2.41
Monster Beverage		2.40
Tomorrowland		2.37
Fila		2.33
Moschino		2.29
Levi's		2.28
Fendi		2.19
Dr. Martens		2.18
Pizza Lover		2.16
Pantone Inc		2.08