Salif Keita

Salif Keita — pop artist from ML.

Salif Keita, the revered Malian afro-pop singer/songwriter, overcame societal rejection as an albino to achieve global acclaim as the "Golden Voice of Africa."…

Influence: 60.51% Fanbase: 39.25% Trending: 71.14% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-10

363,200

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-30 12:48:42 UTC

Genres

popafropopmande popothersworldwideworldbluesmalian blues

Biography

Salif Keita, the revered Malian afro-pop singer/songwriter, overcame societal rejection as an albino to achieve global acclaim as the "Golden Voice of Africa." His career highlights include successful albums like Soro (1987) and collaborations with diverse artists such as Joe Zawinul and Carlos Santana. Keita's musical journey, from his early days with the Rail Band to his later solo career in Paris, showcased a fusion of Western and West African sounds that resonated with audiences worldwide.

After making a name for himself in the music industry with Grammy-nominated releases like Amen (1990) and Moffou (2002), Keita continued to captivate listeners with his soulful vocals and genre-blending style. His later works, including La Différence (2010) and Un Autre Blanc (2018), demonstrated his versatility and earned him accolades like the Best World Music award. With a rich musical legacy spanning decades, Salif Keita announced his retirement from recording after the release of Un Autre Blanc, leaving behind a lasting impact on the world music scene.

Top Brand Affinities

Report Date: 2025-09-10

Salif Keita converts attention from 25-34 & 18-24 audiences across FRANCE, GUINEA, UNITED STATES. Audience shape is heavily male (73%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 64,150 avg views per post, with supportive conversation on Tiktok. Shared audience with leading lifestyle names underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Salif Keita score 1.45% — Moderate bucket.

Followers:363,200

Engagements:5,283

Rate:1.5%

Posts:124

Avg Likes:4,526

Avg Comments:101

Avg Views:69,295

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 363,200 · Engagements 5,283 · Rate 1.5% Posts 124 · Views 69,295 · Avg Likes 4,526 · Avg Comments 101 · Avg Views 69,295	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 24% 35-44: 18% 45-64: 11%	Largest: 25-34 (45%); next: 18-24 (24%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	FRANCE (22%) GUINEA (16%) UNITED STATES (14%) UNITED KINGDOM (6%) BRAZIL (5%)	Top regions: FRANCE (22%), GUINEA (16%), UNITED STATES (14%)
Platform Engagement	Tiktok: 64,150 avg views/post · Youtube: 5,145 avg views/post	Best reach: Tiktok 64,150 avg views; best engagement: Tiktok 4,425 avg likes