Sal Priadi Brand Affinity ranks highest Oppo at 29.03% . Very Strong. Score DMDB 61.56% | Fanbase 42.26%

Sal Priadi — pop artist from ID.

Sal Priadi, born on April 30, 1992, is an Indonesian singer-songwriter, actor, and poet known for his lyrical musical style. He made his debut in 2018 with…

Sal Priadi

Recognizable

Country: ID | Gender: male | Artist ID: 11e88abf-adad-91de-ab62-c81f66c9b203

Find Artist

Genres

poppopindonesian popindonesian indieasian pop

Influential: 61.56% Fanbase: 42.26% Trending: 71.21%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Oppo • 29.03% • Very Strong

As of 2025-09-10

1,087,105

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 61.56% | Fanbase 42.26% | Trending 71.21% | CAREER STAGE: MAINSTREAM

Biography

Sal Priadi, born on April 30, 1992, is an Indonesian singer-songwriter, actor, and poet known for his lyrical musical style. He made his debut in 2018 with "Kultusan" and gained recognition with "Ikat Aku di Tulang Belikatmu," earning a Best Male Pop Artist nomination at the AMI Awards. His collaboration with Nadin Amizah on "Amin Paling Serius" further solidified his unique presence in Indonesian music.

In 2020, Sal released his debut album "Berhati," blending romance with baroque and poetic elements, receiving acclaim from NME Asia. His 2024 release, "Markers and Such Pens Flashdisks," marked a notable shift in style, topping Spotify’s Indonesian male artist charts, with the track "Gala Bunga Matahari" winning Best Male Pop Artist at the 2024 AMI Awards. Alongside his music career, Sal has also ventured into acting, appearing in various films and the Netflix series "Nightmares and Daydreams" in 2024.

Report Date: 2025-09-10

Sal Priadi stands out with 18-24 & 25-34 audiences across INDONESIA, UNITED STATES, MALAYSIA. The profile is heavily female (63%), and content lands hardest on Youtube, where posts average 8,922 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Oppo, InstaMeet, Garuda Indonesia, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Sal Priadi a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sal Priadi score 1.06% — Moderate bucket.

Brand: OppoBrand: InstaMeetBrand: Garuda Indonesia

Followers:1,087,105

Engagements:11,577

Rate:1.1%

Posts:801

Avg Likes:11,550

Avg Comments:193

Avg Views:8,922

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,087,105 · Engagements 11,577 · Rate 1.1% Posts 801 · Views 8,922 · Avg Likes 11,550 · Avg Comments 193 · Avg Views 8,922	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 25% 13-17: 13% 35-44: 2%	Largest: 18-24 (60%); next: 25-34 (25%)
Gender Split	Female: 63% Male: 37% Non-binary/Other: 0%	Skews female (63%)
Top Countries	INDONESIA (97%) UNITED STATES (1%) MALAYSIA (1%) SAUDI ARABIA (1%) SOUTH KOREA (0%)	Top regions: INDONESIA (97%), UNITED STATES (1%), MALAYSIA (1%)
Platform Engagement	Instagram: 11,306 avg likes/post · Tiktok: 0 avg views/post · Youtube: 8,922 avg views/post	Best reach: Youtube 8,922 avg views; best engagement: Instagram 11,306 avg likes

Top Brand Affinities

Oppo

Score: 29.03

InstaMeet

Score: 22.89

Garuda Indonesia

Score: 12.54

Yakult

Score: 8.87

Alibaba

Score: 5.32

UNIQLO

Score: 5.25

OOTD Magazine

Score: 5.20

Fujifilm

Score: 5.03

A Game of Tones

Score: 4.00

Billabong

Score: 3.97

Bajaj

Score: 3.97

ASUS

Score: 3.43

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Top Brand Affinities

Brand	Category	Score
Oppo		29.03
InstaMeet		22.89
Garuda Indonesia		12.54
Yakult		8.87
Alibaba		5.32
UNIQLO		5.25
OOTD Magazine		5.20
Fujifilm		5.03
A Game of Tones		4.00
Billabong		3.97
Bajaj		3.97
ASUS		3.43
Gundam		3.37
Xiaomi		3.12
Preloved		2.80
Coffeegram		2.75
Spotify Music		2.72
Snapseed		2.56
Kodak		2.54
New Balance		2.39
LEGOLAND		2.30
Converse		2.24
H&M		2.15
Petronas		2.09
Oriflame		1.98
Sony		1.92
Nokia		1.91
Adobe		1.83
National Geographic		1.83
Vans		1.71
SoundCloud		1.68
Maybelline		1.62
Universal		1.56
Polaroid		1.27
Samsung Group		1.21
Lego		1.17
Canon		1.06
Yamaha		1.05
Honda		0.99
Mitsubishi		0.97
Levi's		0.96
Puma		0.93
Nikon		0.91
Suzuki		0.89
Marvel		0.86
musical.ly		0.78
GoPro		0.76
Google		0.74
Netflix		0.73
Travelgram		0.70