Sajjan Raj Vaidya

Sajjan Raj Vaidya — pop artist from NP.

Sajjan Raj Vaidya, a singer-songwriter and producer originally from Nepal, is based in New York City. His music is characterized by expressive vocals,…

Influence: 50.11% Fanbase: 34.94% Trending: 57.70% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

KTM • 5.24% • Very Strong

As of 2025-09-10

1,990,755

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 11:35:25 UTC

Genres

poppopnepali popnepali indietibetan popmainstream popasian popfolk & traditionalsinger/songwriter

Biography

Sajjan Raj Vaidya, a singer-songwriter and producer originally from Nepal, is based in New York City. His music is characterized by expressive vocals, intricate metaphors, and unique song structures that take listeners on a complete musical journey. Sajjan began his musical career by releasing songs in Nepali before transitioning to English, constantly evolving his genre through experimentation and a desire for growth.

Since his debut in 2014 with the Nepali single 'Aaja Matra', Sajjan has released several major works including 'Hawaijahaj', 'Chitthi Bhitra', 'Hataarindai, Bataasindai', 'Sasto Mutu', 'Dhairya', 'Naganya Maya', and 'Mellow'. His music reflects his commitment to exploring new sounds and pushing the boundaries of his artistry.

Top Brand Affinities

Report Date: 2025-09-10

Sajjan Raj Vaidya stands out with 18-24 & 25-34 audiences across NEPAL, INDIA, UNITED STATES. The profile is heavily male (75%), and content lands hardest on Tiktok, where posts average 112,100 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with KTM, Daniel Wellington, Snapseed, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Sajjan Raj Vaidya a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sajjan Raj Vaidya score 1.59% — Moderate bucket.

Brand: KTMBrand: Daniel WellingtonBrand: Snapseed

Followers:1,990,755

Engagements:31,749

Rate:1.6%

Posts:630

Avg Likes:31,235

Avg Comments:319

Avg Views:154,458

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,990,755 · Engagements 31,749 · Rate 1.6% Posts 630 · Views 154,458 · Avg Likes 31,235 · Avg Comments 319 · Avg Views 154,458	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 28% 13-17: 8% 35-44: 3%	Largest: 18-24 (61%); next: 25-34 (28%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	NEPAL (60%) INDIA (23%) UNITED STATES (7%) AUSTRALIA (3%) UNITED ARAB EMIRATES (2%)	Top regions: NEPAL (60%), INDIA (23%), UNITED STATES (7%)
Platform Engagement	Instagram: 18,811 avg likes/post · Tiktok: 112,100 avg views/post · Youtube: 42,358 avg views/post	Best reach: Tiktok 112,100 avg views; best engagement: Instagram 18,811 avg likes

Top Brand Affinities

KTM

Score: 5.24

Daniel Wellington

Score: 3.26

Snapseed

Score: 2.88

musical.ly

Score: 2.76

Forever 21

Score: 2.40

Travelgram

Score: 1.99

National Geographic

Score: 1.96

A Game of Tones

Score: 1.94

KFC

Score: 1.63

Adobe

Score: 1.58

shein

Score: 1.53

Canon

Score: 1.50

Brand	Category	Score
KTM		5.24
Daniel Wellington		3.26
Snapseed		2.88
musical.ly		2.76
Forever 21		2.40
Travelgram		1.99
National Geographic		1.96
A Game of Tones		1.94
KFC		1.63
Adobe		1.58
shein		1.53
Canon		1.50
Coca-Cola		1.20
Puma		1.20
Huda Beauty		1.18
H&M		1.17
SheInside		1.15
Sony		1.12
Converse		1.12
Nikon		1.10
HBO		1.09
FIFA		1.08
Ray-Ban		1.03
Zara		0.97
Pepsi		0.94
Yamaha		0.92
FashionNova		0.89
Beats Electronics		0.85
Maybelline		0.82
Samsung Group		0.78
GoPro		0.67
Suzuki		0.59
Polaroid		0.58
Marvel Entertainment		0.54
Vans		0.54
DC Entertainment		0.52
Adidas		0.51
Spotify Music		0.50
Nike		0.49
Apple		0.49
Marvel		0.49
MAC Cosmetics		0.46
Pokemon		0.42
Honda		0.38
Google		0.38
Netflix		0.38
Starbucks		0.34
Amazon		0.34
Walt Disney		0.25