Saint Etienne

Saint Etienne — pop artist from GB.

With a blend of skillful sonic architecture, genre-hopping plundering, and emotionally resonant songs, Saint Etienne have solidified their stylish sound over a…

Influence: 55.97% Fanbase: 31.48% Trending: 68.21% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 67.21% • Very Strong

As of 2025-09-10

55,691

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 12:40:44 UTC

Genres

popart popnew wave popdream popindie poppophip-hop & raptrip hopelectronicelectropopelectronicaeuropeanbritpop

Biography

With a blend of skillful sonic architecture, genre-hopping plundering, and emotionally resonant songs, Saint Etienne have solidified their stylish sound over a successful career. Initially conceived as a project with rotating vocalists by founders Bob Stanley and Pete Wiggs, the addition of Sarah Cracknell shifted their dynamic, leading to hits like 1991's "Foxbase Alpha." The band's evolution saw them exploring various musical trends, from British folk melancholy in "Tiger Bay" to warm indie pop in "Good Humor," establishing them as tastemakers in the music industry.

Originating in the '80s as childhood friends making party tapes in Croydon, Saint Etienne officially formed in 1990, signing with indie label Heavenly Records. Their early success with singles like "Only Love Can Break Your Heart" and "Let's Kiss and Make Up" led to the release of their debut album, "Fox Base Alpha," and a permanent lineup with Cracknell as lead vocalist. The band's discography continued to expand with albums like "So Tough" and "Tales from Turnpike House," showcasing their knack for blending nostalgic influences with futuristic sounds. After a hiatus, Saint Etienne returned with albums like "Home Counties" and "I've Been Trying to Tell You," further solidifying their status as innovative pioneers in the music world.

Top Brand Affinities

Report Date: 2025-09-10

Saint Etienne is already in the conversation with 25-34 & 35-44 audiences in UNITED STATES, UNITED KINGDOM, GREECE. The audience is heavily male (75%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (37,611 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Mixcloud, MOOG, Fred Perry points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Saint Etienne score 3.23% — Very Strong bucket.

Brand: MixcloudBrand: MOOGBrand: Fred Perry

Followers:55,691

Engagements:1,799

Rate:3.2%

Posts:554

Avg Likes:1,698

Avg Comments:107

Avg Views:37,611

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 55,691 · Engagements 1,799 · Rate 3.2% Posts 554 · Views 37,611 · Avg Likes 1,698 · Avg Comments 107 · Avg Views 37,611	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 35% 35-44: 27% 18-24: 19% 45-64: 16%	Largest: 25-34 (35%); next: 35-44 (27%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	UNITED STATES (21%) UNITED KINGDOM (19%) GREECE (7%) FRANCE (5%) MEXICO (4%)	Top regions: UNITED STATES (21%), UNITED KINGDOM (19%), GREECE (7%)
Platform Engagement	Instagram: 893 avg likes/post · Youtube: 37,611 avg views/post	Best reach: Youtube 37,611 avg views; best engagement: Instagram 893 avg likes

Top Brand Affinities

Mixcloud

Score: 67.21

MOOG

Score: 33.69

Fred Perry

Score: 24.39

Tate Modern

Score: 21.74

Vauxhall

Score: 20.78

Eurostar

Score: 19.54

Waitrose

Score: 17.98

Paul Smith

Score: 13.89

Vivienne Westwood

Score: 13.60

All Saints

Score: 13.30

Barbour

Score: 12.20

Jean Paul Gaultier

Score: 10.49

Brand	Category	Score
Mixcloud		67.21
MOOG		33.69
Fred Perry		24.39
Tate Modern		21.74
Vauxhall		20.78
Eurostar		19.54
Waitrose		17.98
Paul Smith		13.89
Vivienne Westwood		13.60
All Saints		13.30
Barbour		12.20
Jean Paul Gaultier		10.49
Sainsbury's		10.09
BBC		8.10
Maison Margiela		7.76
Stone Island		7.30
Selfridges		6.92
Tesco		6.68
Marks & Spencer		6.63
Rapha		6.47
Clarks		6.20
Ableton		6.08
Alexander McQueen		6.03
MATTEL		5.81
Pioneer		5.63
Warner Bros		5.57
Guinness		5.53
Nixon		5.50
MTV		5.49
Carlsberg		5.45
Spotify Music		5.26
Columbia Pictures		5.19
Lush		5.19
ALDI		4.76
Loewe		4.73
Snoopy And The Peanuts Gang		4.58
Holden		4.48
Paramount Pictures		4.48
Hurley		4.46
Sega		4.37
Campari		4.35
Emporium		4.19
Heinz		4.12
SoundCloud		4.03
Leica		4.00
Martini		3.80
Dr. Martens		3.80
Kickstarter		3.80
Lego		3.74
Pfizer		3.47