Sacred Earth

Sacred Earth — asian artist from AU.

Australia's Sacred Earth, comprised of Penny and Jethro Williams, are internationally acclaimed mantra artists known for their uplifting and expansive music…

Influence: 51.93% Fanbase: 21.44% Trending: 67.18% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Lionsgate • 76.97% • Very Strong

As of 2025-09-10

18,242

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 08:04:42 UTC

Genres

asiankirtanspiritualsshamanicmeditationhealing

Biography

Australia's Sacred Earth, comprised of Penny and Jethro Williams, are internationally acclaimed mantra artists known for their uplifting and expansive music that incorporates ancient mantras, soaring flutes, and soothing melodies. With Penny's soaring vocals and ambient keyboards and Jethro's harmonies and instrumental talents, including shakuhachi, bansuri, tin whistles, and acoustic guitar, their music transports listeners to a state of deep peace. Their intention is to touch the hearts of their audience and create a space for deep listening to the wisdom within, resonating with the purpose of existence on Earth.

Sacred Earth's live performances are more than just ambient music concerts; they are deeply moving events that evoke tears, smiles, and a profound sense of peace. Their concerts offer a rare opportunity in today's stressful society to experience a connectedness with the self and the world through the expansive nature of their music. This unique experience has led to sold-out shows and a devoted fan base who return time and again to be transported back to a place of tranquility and deep connection with all things.

Top Brand Affinities

Report Date: 2025-09-10

Sacred Earth indexes high with fans in the 25-34 range in AUSTRALIA, BRAZIL, UNITED STATES. The skew is heavily female (63%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 8,071 avg views per post; Youtube rounds out day-to-day engagement. The brand graph leans toward Lionsgate, Acroyoga, Yogi Tea, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Sacred Earth when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sacred Earth score 1.53% — Moderate bucket.

Brand: LionsgateBrand: AcroyogaBrand: Yogi Tea

Followers:18,242

Engagements:280

Rate:1.5%

Posts:786

Avg Likes:267

Avg Comments:14

Avg Views:8,071

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 18,242 · Engagements 280 · Rate 1.5% Posts 786 · Views 8,071 · Avg Likes 267 · Avg Comments 14 · Avg Views 8,071	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 31% 35-44: 28% 45-64: 27% 18-24: 13%	Largest: 25-34 (31%); next: 35-44 (28%)
Gender Split	Female: 63% Male: 37% Non-binary/Other: 0%	Skews female (63%)
Top Countries	AUSTRALIA (14%) BRAZIL (11%) UNITED STATES (9%) GERMANY (6%) POLAND (6%)	Top regions: AUSTRALIA (14%), BRAZIL (11%), UNITED STATES (9%)
Platform Engagement	Instagram: 64 avg likes/post · Youtube: 8,071 avg views/post	Best reach: Youtube 8,071 avg views; best engagement: Youtube 203 avg likes

Top Brand Affinities

Lionsgate

Score: 76.97

Acroyoga

Score: 28.05

Yogi Tea

Score: 22.63

Afterpay

Score: 22.43

Woolworths

Score: 17.43

Vegemite

Score: 16.03

Kmart

Score: 13.52

Qantas

Score: 13.01

ANNA LOTAN

Score: 12.59

Lipton

Score: 11.73

SkinFood

Score: 11.59

Thermomix

Score: 11.11

Brand	Category	Score
Lionsgate		76.97
Acroyoga		28.05
Yogi Tea		22.63
Afterpay		22.43
Woolworths		17.43
Vegemite		16.03
Kmart		13.52
Qantas		13.01
ANNA LOTAN		12.59
Lipton		11.73
SkinFood		11.59
Thermomix		11.11
Unsplash		10.87
Paramount Pictures		8.24
Lululemon Athletica		6.42
Billabong		6.28
Holden		5.39
Airbnb		4.66
Geocaching		4.48
Nestlé		4.45
Spotify Music		4.24
Mulberry		3.86
Lush		3.73
Kickstarter		3.61
TripAdvisor		3.54
Paypal		3.20
Sunnies Studios		3.06
A Game of Tones		3.00
VidaSana		2.75
Aperol		2.70
Babybump		2.39
Matrix		2.35
Preloved		2.32
SoundCloud		2.30
Showtime		2.24
Kodak		1.98
Amazon		1.84
The North Face		1.76
Etsy		1.71
McLaren		1.66
The Olympic Games		1.66
Coachella		1.64
Vogue		1.64
Hermès		1.61
Tesla Motors		1.45
Fujifilm		1.45
Netflix		1.45
Chipotle Mexican Grill		1.42
Beats Electronics		1.32
Herbalife		1.32