Saay
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
656,193
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 12:40:45 UTC
Genres
Biography
Saay reliably reaches 18-24 & 25-34 audiences in INDIA, SOUTH KOREA, UNITED STATES. The base is heavily male (61%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is TikTok (strong engagement levels); Instagram layers on depth and replies. The audience sits near GENTLE MONSTER, Maison Margiela, Vivienne Westwood, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 656,193 · Engagements 0 · Rate 0.0% Posts 651 · Views 0 · Avg Likes 0 · Avg Comments 22 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 45% 25-34: 40% 13-17: 8% 35-44: 6% |
Largest: 18-24 (45%); next: 25-34 (40%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
INDIA (24%) SOUTH KOREA (13%) UNITED STATES (9%) INDONESIA (8%) BRAZIL (3%) |
Top regions: INDIA (24%), SOUTH KOREA (13%), UNITED STATES (9%) |
| Platform Engagement | Instagram: 0 avg likes/post | No platform stats. |
Top Brand Affinities
GENTLE MONSTER
Maison Margiela
Vivienne Westwood
League of Legends
Coach
Final Fantasy
Gundam
Dr. Martens
Fenty beauty
Urban Outfitters
Calvin Klein
Lollapalooza
| Brand | Category | Score |
|---|---|---|
| GENTLE MONSTER | 32.51 | |
| Maison Margiela | 10.72 | |
| Vivienne Westwood | 8.99 | |
| League of Legends | 4.27 | |
| Coach | 4.23 | |
| Final Fantasy | 3.89 | |
| Gundam | 3.54 | |
| Dr. Martens | 3.28 | |
| Fenty beauty | 3.02 | |
| Urban Outfitters | 2.91 | |
| Calvin Klein | 2.83 | |
| Lollapalooza | 2.82 | |
| Carhartt | 2.79 | |
| Stüssy | 2.78 | |
| Forever 21 | 2.72 | |
| Coachella | 2.44 | |
| Bershka | 2.40 | |
| Kodak | 2.40 | |
| Faber-Castell | 2.39 | |
| Dolce & Gabbana | 2.27 | |
| Supreme | 2.24 | |
| Tiffany | 2.15 | |
| shein | 2.08 | |
| Victoria's Secret | 2.06 | |
| Polo Ralph Lauren | 1.93 | |
| SoundCloud | 1.91 | |
| ASOS | 1.89 | |
| Versace | 1.86 | |
| Yves Saint Laurent | 1.77 | |
| UNIQLO | 1.63 | |
| ASICS | 1.62 | |
| Chrysler | 1.60 | |
| New Balance | 1.58 | |
| Too Faced Cosmetics | 1.57 | |
| Nintendo | 1.57 | |
| Tiffany & Co | 1.55 | |
| Beats Electronics | 1.53 | |
| The North Face | 1.50 | |
| Converse | 1.49 | |
| Warner Bros | 1.47 | |
| Balenciaga | 1.46 | |
| KFC | 1.40 | |
| Hyundai | 1.38 | |
| NYX Cosmetics | 1.35 | |
| Universal | 1.28 | |
| Fujifilm | 1.27 | |
| Sephora | 1.26 | |
| H&M | 1.23 | |
| Nike | 1.22 | |
| Pokemon | 1.19 |
Official Profiles
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LoginArtist: Saay
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
