S1mba

S1mba

Country: GB | Gender: male

Influence: 58.84% Fanbase: 35.26% Trending: 70.63% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

boohoo • 29.04% • Very Strong

As of 2025-09-08

343,959

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:37:40 UTC

Genres

popsocial media pophip-hop & raphip-hop/rapafroswinghip hop

Biography

S1MBA, a Zimbabwean-born singer/songwriter and producer, is based in the UK. His music reflects a blend of his African heritage and UK music culture, drawing influence from trap, hip-hop, and grime. With his Afro-Blues movement, S1MBA is poised to make a significant impact and embark on the next chapter of his musical journey.

S1mba Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

S1mba commands interest from 18-24 & 25-34 audiences in UNITED KINGDOM, UNITED STATES, AUSTRALIA. With a heavily male (69%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (34,550 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with boohoo, Warner Music, Palm Angels points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist S1mba score 1.47%Moderate bucket.
Brand: boohooBrand: Warner MusicBrand: Palm Angels
Followers:343,959
Engagements:5,062
Rate:1.5%
Posts:195
Views:34,779
Avg Likes:4,858
Avg Comments:203
Avg Views:34,779

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 343,959 · Engagements 5,062 · Rate 1.5%
Posts 195 · Views 34,779 · Avg Likes 4,858 · Avg Comments 203 · Avg Views 34,779
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 57%
25-34: 26%
13-17: 10%
35-44: 5%
Largest: 18-24 (57%); next: 25-34 (26%)
Gender Split Female: 31%
Male: 69%
Non-binary/Other: 0%
Skews male (69%)
Top Countries UNITED KINGDOM (34%)
UNITED STATES (12%)
AUSTRALIA (7%)
FRANCE (4%)
INDIA (3%)
Top regions: UNITED KINGDOM (34%), UNITED STATES (12%), AUSTRALIA (7%)
Platform Engagement Instagram: 2,549 avg likes/post · Tiktok: 34,550 avg views/post · Youtube: 229 avg views/post Best reach: Tiktok 34,550 avg views; best engagement: Instagram 2,549 avg likes

Top Brand Affinities

boohoo
Score: 29.04
Warner Music
Score: 24.19
Palm Angels
Score: 22.36
Mixcloud
Score: 21.10
River Island
Score: 18.22
True Religion
Score: 16.89
ITV
Score: 15.63
Akai
Score: 13.78
MISSGUIDED
Score: 12.68
Pioneer
Score: 11.17
Selfridges
Score: 10.87
Amazon Music
Score: 10.60
Brand Category Score
boohoo 29.04
Warner Music 24.19
Palm Angels 22.36
Mixcloud 21.10
River Island 18.22
True Religion 16.89
ITV 15.63
Akai 13.78
MISSGUIDED 12.68
Pioneer 11.17
Selfridges 10.87
Amazon Music 10.60
Stone Island 10.46
Ellesse 9.92
ASOS 9.81
Pro Tools 9.78
SoundCloud 9.09
Ableton 8.97
Foot Locker 7.83
New Era 7.56
Beats Electronics 7.55
Champion 6.85
Primark 6.61
Alexander McQueen 6.27
Vivienne Westwood 6.19
Spotify Music 6.19
Dsquared 6.15
JACQUEMUS 6.05
shein 6.01
Maison Margiela 5.90
Moncler 5.85
Hennessy 5.77
Topshop 5.36
Coach 5.29
BALMAIN 5.26
FashionNova 5.21
SheInside 4.72
Harrods 4.42
Fenty beauty 4.10
Dr. Martens 3.94
Bershka 3.88
Timberland 3.86
Gymshark 3.76
Urban Outfitters 3.57
The North Face 3.40
BBC 3.27
Rolls-Royce 3.20
Fendi 3.16
Christian Louboutin 3.14
Versace 3.03

Official Profiles

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Artist: S1mba

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

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