S.P.Y

S.P.Y — r&b, funk & soul artist from BR.

In 2006, S.P.Y made a bold move from São Paulo to London, quickly establishing himself in the UK drum & bass scene. With standout releases on labels like…

Influence: 54.90% Fanbase: 34.77% Trending: 64.96% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 98.15% • Very Strong

As of 2025-09-09

95,383

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 08:01:58 UTC

Genres

r&b, funk & soulliquid funkelectronicdancejungledrum and bassjump upelectronicdrum & basseuropeanuk dnblatinbrazilian dnb

Biography

In 2006, S.P.Y made a bold move from São Paulo to London, quickly establishing himself in the UK drum & bass scene. With standout releases on labels like Metalheadz, Med School, and Soul:R, he has collaborated with industry veterans and showcased his production prowess across various renowned platforms such as Ram, Critical, and Shogun. Known for his dynamic DJ skills, S.P.Y has captivated audiences worldwide, performing at esteemed festivals and venues across continents.

Continuing to impress in 2018, S.P.Y showcases his talent by mixing ‘Sick Music 2018’ for Hospital Records, solidifying his reputation as a paragon in the industry. With a unique ability to blend new tracks seamlessly and bring his underground sound to a global audience, S.P.Y's upcoming year promises to be another standout chapter in his career.

Top Brand Affinities

Report Date: 2025-09-09

S.P.Y is already in the conversation with 25-34 & 18-24 audiences in UNITED KINGDOM, UNITED STATES, BRAZIL. The audience is heavily male (79%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (1,342 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Mixcloud, Pioneer, Ableton points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist S.P.Y score 0.35% — Low bucket.

Brand: MixcloudBrand: PioneerBrand: Ableton

Followers:95,383

Engagements:331

Rate:0.3%

Posts:78

Avg Likes:331

Avg Comments:23

Avg Views:1,342

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 95,383 · Engagements 331 · Rate 0.3% Posts 78 · Views 1,342 · Avg Likes 331 · Avg Comments 23 · Avg Views 1,342	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 48% 18-24: 29% 35-44: 19% 13-17: 2%	Largest: 25-34 (48%); next: 18-24 (29%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	UNITED KINGDOM (32%) UNITED STATES (14%) BRAZIL (6%) RUSSIA (6%) AUSTRALIA (5%)	Top regions: UNITED KINGDOM (32%), UNITED STATES (14%), BRAZIL (6%)
Platform Engagement	Instagram: 243 avg likes/post · Tiktok: 1,342 avg views/post · Youtube: 0 avg views/post	Best reach: Tiktok 1,342 avg views; best engagement: Instagram 243 avg likes

Top Brand Affinities

Mixcloud

Score: 98.15

Pioneer

Score: 50.41

Ableton

Score: 37.04

Vauxhall

Score: 25.51

Akai

Score: 22.77

MOOG

Score: 19.14

SoundCloud

Score: 18.86

Trancefamily

Score: 17.98

Sennheiser

Score: 15.99

Beats Electronics

Score: 9.18

Tomorrowland

Score: 5.85

Jagermeister

Score: 5.72

Brand	Category	Score
Mixcloud		98.15
Pioneer		50.41
Ableton		37.04
Vauxhall		25.51
Akai		22.77
MOOG		19.14
SoundCloud		18.86
Trancefamily		17.98
Sennheiser		15.99
Beats Electronics		9.18
Tomorrowland		5.85
Jagermeister		5.72
Stüssy		5.53
Warner Bros		5.48
Spotify Music		4.83
Tesco		4.31
Pilsner Urquell		4.28
Counter-Strike		3.44
Carhartt		3.32
Red Bull		3.11
BBC		3.09
Lush		2.99
Guinness		2.89
Aperol		2.88
Matrix		2.68
Monster Beverage		2.66
Showtime		2.65
Lollapalooza		2.54
Heineken		2.52
Martini		2.51
Volkswagen		2.45
Coachella		2.44
Haima		2.44
Sneakerhead		2.29
Vans		2.28
Budweiser		2.26
ASOS		2.19
Jack Daniels		2.19
Sunnies Studios		2.11
The North Face		2.05
Dr. Martens		2.04
GoPro		1.96
Chrysler		1.93
Lego		1.90
Oakley		1.90
Skoda		1.87
McLaren		1.84
Paramount Pictures		1.80
Star Wars		1.77
Jaguar		1.73

Official Profiles

Artist: S.P.Y

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired S.P.Y today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-12)

Total: 554,650

PLATFORM

TOTAL

[+]

Spotify

442,254

79.74%

[+]

Last.fm

112,396

20.26%

[+]

Anghami

0.00%

[+]

Audiomack

0.00%

[+]

Jiosaavn

0.00%

[+]

Pandora

0.00%

[+]

Tidal

0.00%

[+]

Yandex

0.00%

[+]

YouTube Artist

0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2025-12-26 22:00 UTC	Delta Heavy, S.P.Y, DJ Hype, DJ Hazard, Issey Cross, Degs, CamrinWatsin, Bl3ss, Ben Gerrans, Ned Bennett, Culture Shock, Badger, White Pepper, Fish56Octagon	Ice Cream Factory	Sydney, Australia	eventbrite.com
2026-01-30 22:00 UTC	Hospitality Weekender 2026	Butlin's - Bognor Regis	Arun, United Kingdom	—