S.G. Goodman
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
67,553
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:06:52 UTC
Genres
Biography
Following the success of her debut album 'Old Time Feeling' and the critically acclaimed 'Teeth Marks,' which earned her multiple accolades and widespread praise, Goodman has raised the bar with 'Planting by the Signs.' Recorded at the Nutt House in Sheffield, AL, this upcoming release marks a new chapter in the singer-songwriter's career, solidifying her position as a rising star in the music scene.
S.G. Goodman maintains consistent pull among 25-34 & 45-64 audiences across UNITED STATES, NIGERIA, CANADA. The audience leans heavily male (63%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 2,736 avg views per post; Instagram functions as the community touchpoint. Affinity with Ampeg, Kroger, bonappetitmag makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 67,553 · Engagements 1,555 · Rate 2.3% Posts 1,194 · Views 3,920 · Avg Likes 1,531 · Avg Comments 27 · Avg Views 3,920 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 35% 45-64: 22% 18-24: 20% 35-44: 20% |
Largest: 25-34 (35%); next: 45-64 (22%) |
| Gender Split |
Female: 37% Male: 63% Non-binary/Other: 0% |
Skews male (63%) |
| Top Countries |
UNITED STATES (68%) NIGERIA (9%) CANADA (5%) UNITED KINGDOM (5%) GERMANY (4%) |
Top regions: UNITED STATES (68%), NIGERIA (9%), CANADA (5%) |
| Platform Engagement | Instagram: 1,243 avg likes/post · Tiktok: 2,736 avg views/post · Youtube: 1,184 avg views/post | Best reach: Tiktok 2,736 avg views; best engagement: Instagram 1,243 avg likes |
Top Brand Affinities
Ampeg
Kroger
bonappetitmag
MOOG
Amazon Music
Warby Parker
Kickstarter
Hasselblad
Pro Tools
Spotify Music
Paramount Pictures
Delta
| Brand | Category | Score |
|---|---|---|
| Ampeg | 29.22 | |
| Kroger | 22.21 | |
| bonappetitmag | 21.66 | |
| MOOG | 20.47 | |
| Amazon Music | 19.21 | |
| Warby Parker | 18.64 | |
| Kickstarter | 11.64 | |
| Hasselblad | 11.54 | |
| Pro Tools | 8.88 | |
| Spotify Music | 8.79 | |
| Paramount Pictures | 8.52 | |
| Delta | 8.33 | |
| Coors | 7.13 | |
| Hurley | 6.57 | |
| Carhartt | 6.20 | |
| Pacific Northwest Wonderland | 6.16 | |
| Walgreens | 5.90 | |
| Preloved | 5.64 | |
| Busch | 5.52 | |
| Publix | 5.36 | |
| Margaritaville | 5.26 | |
| Kodak | 5.16 | |
| Pilsner Urquell | 5.16 | |
| Airbnb | 5.00 | |
| Anthropologie | 4.90 | |
| Showtime | 4.86 | |
| Columbia Pictures | 4.78 | |
| Nixon | 4.72 | |
| Verizon | 4.69 | |
| Cadillac | 4.49 | |
| Heinz | 4.43 | |
| iHeartRadio Music Awards | 4.42 | |
| NBC | 4.27 | |
| Holden | 4.09 | |
| CNN | 3.76 | |
| Gillette | 3.57 | |
| Pfizer | 3.50 | |
| ESPN | 3.34 | |
| Polaroid | 3.30 | |
| Lollapalooza | 3.27 | |
| Mulberry | 3.24 | |
| Emporium | 3.24 | |
| Leica | 3.22 | |
| Gatorade | 3.20 | |
| Paypal | 3.08 | |
| Fujifilm | 3.01 | |
| Pixar | 2.97 | |
| Walmart | 2.95 | |
| Coachella | 2.94 | |
| MTV | 2.90 |
Official Profiles
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-13 20:00 UTC | S.G. Goodman | Cayamo Cruise | Miami, United States | |
| 2026-03-26 19:00 UTC | Big Ears Festival 2026 | Downtown Knoxville | Knoxville, United States |
