RZA

RZA — hip-hop & rap artist from US.

Robert Diggs, known as the RZA, rose to prominence in the early '90s as a key figure in the Wu-Tang Clan, contributing his distinct production style to their…

Influence: 63.81% Fanbase: 53.75% Trending: 68.84% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 32.02% • Very Strong

As of 2025-09-09

1,600,458

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:32:45 UTC

Genres

hip-hop & raphip hopeast coast hip hophip-hop/raphardcore hip hopalternative hip hopcontemporary hip hop

Biography

Robert Diggs, known as the RZA, rose to prominence in the early '90s as a key figure in the Wu-Tang Clan, contributing his distinct production style to their groundbreaking debut album, Enter the Wu-Tang (36 Chambers). In addition to his work with Wu-Tang, RZA pursued solo projects like the Bobby Digital series and collaborated with groups like Gravediggaz. His involvement in film, both as an actor and composer, further expanded his artistic repertoire, culminating in his directorial debut with The Man with the Iron Fists in 2012.

After a hiatus from music, RZA returned in 2014 with Wu-Tang's A Better Tomorrow and a solo EP, Only One Place to Get It. The controversial release of the limited-edition Once Upon a Time in Shaolin followed in 2015, sparking debate within the hip-hop community. RZA's diverse career also saw collaborations with artists like Paul Banks in Banks & Steelz, showcasing his ongoing evolution as a multifaceted creative force in both music and film.

Top Brand Affinities

Report Date: 2025-09-09

RZA stands out with 25-34 & 18-24 audiences across UNITED STATES, UNITED KINGDOM, BRAZIL. The profile is heavily male (86%), and content lands hardest on Youtube, where posts average 69,682 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Akai, IMDb, Lionsgate, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes RZA a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist RZA score 0.44% — Low bucket.

Brand: AkaiBrand: IMDbBrand: Lionsgate

Followers:1,600,458

Engagements:7,011

Rate:0.4%

Posts:2,214

Avg Likes:6,728

Avg Comments:331

Avg Views:90,332

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,600,458 · Engagements 7,011 · Rate 0.4% Posts 2,214 · Views 90,332 · Avg Likes 6,728 · Avg Comments 331 · Avg Views 90,332	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 18-24: 26% 35-44: 21% 45-64: 5%	Largest: 25-34 (47%); next: 18-24 (26%)
Gender Split	Female: 14% Male: 86% Non-binary/Other: 0%	Skews male (86%)
Top Countries	UNITED STATES (44%) UNITED KINGDOM (6%) BRAZIL (5%) CANADA (5%) FRANCE (4%)	Top regions: UNITED STATES (44%), UNITED KINGDOM (6%), BRAZIL (5%)
Platform Engagement	Instagram: 4,212 avg likes/post · Tiktok: 20,650 avg views/post · Youtube: 69,682 avg views/post	Best reach: Youtube 69,682 avg views; best engagement: Instagram 4,212 avg likes

Top Brand Affinities

Akai

Score: 32.02

IMDb

Score: 21.34

Lionsgate

Score: 17.15

Mixcloud

Score: 16.05

New Era

Score: 14.80

HBO Max

Score: 14.66

Amazon Music

Score: 13.01

Pro Tools

Score: 11.86

Ableton

Score: 10.34

Pioneer

Score: 10.02

Beats Electronics

Score: 9.25

SoundCloud

Score: 7.97

Brand	Category	Score
Akai		32.02
IMDb		21.34
Lionsgate		17.15
Mixcloud		16.05
New Era		14.80
HBO Max		14.66
Amazon Music		13.01
Pro Tools		11.86
Ableton		10.34
Pioneer		10.02
Beats Electronics		9.25
SoundCloud		7.97
ESPN		7.34
iHeartRadio Music Awards		7.17
Hasbro		6.90
Capcom		6.85
Sneaker News		6.76
Champion		6.65
Kickstagram		6.11
Sega		5.95
Hennessy		5.88
CNN		5.64
Los Angeles Lakers		5.61
MTV		5.38
Sneakerhead		5.35
NBA		5.35
Spotify Music		4.86
Bandai Namco		4.72
Mortal Kombat		4.68
Nice Kicks		4.58
Verizon		4.43
Kickstarter		4.39
NFL		4.33
Power Rangers		4.30
Nixon		4.23
Comedy Central		3.92
Warner Bros		3.72
Monster Beverage		3.62
Stüssy		3.54
Cartoon Network		3.53
Leica		3.48
Gundam		3.40
Cadillac		3.34
Kodak		3.32
Philips		3.25
Timberland		3.19
Columbia Pictures		3.15
NBC		3.12
Acura		3.10
Paramount Pictures		3.10