Rybeena

Rybeena

Country: NG

Influence: 63.31% Fanbase: 55.58% Trending: 67.17% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Palm Angels • 28.21% • Very Strong

As of 2025-09-28

1,186,125

Social Media Followers

As of 2025-09-28

00:00:00

Hours Airplay

2025-12-07 12:41:29 UTC

Genres

electronicafrobeatsothersworldwide

Biography

Rybeena, also known as Adewale Atanda, is a 25-year-old Nigerian artist making waves in the Afrobeats genre with his innovative street-hop style that vividly captures urban Nigerian life. Tobisneh Records, founded by music executive Tobisneh, has been instrumental in shaping Rybeena's career by providing essential resources and industry connections to help him refine his sound and gain exposure. His breakout single "ID.ME" garnered viral success on TikTok, leading to attention from industry insiders like Ademola Alugo, Senior VP of Dvpper Digital. With hits like "Wise 2.0" featuring Olamide and "Prodigal," Rybeena's undeniable talent is propelling him to greater heights in the global Afrobeats scene.

Rybeena Marketing Affinity & Brand Fit Data

Report Date: 2025-09-28

Rybeena is a clear fit for 18-24 & 25-34 audiences with strength across NIGERIA, UNITED ARAB EMIRATES, GHANA. The audience is female-leaning (54%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (84,900 avg views per post); Instagram builds the community layer. Affinity data highlights Palm Angels, Hennessy, Airtel, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Rybeena score 2.74%Strong bucket.
Brand: Palm AngelsBrand: HennessyBrand: Airtel
Followers:1,186,125
Engagements:32,446
Rate:2.7%
Posts:448
Views:84,900
Avg Likes:31,860
Avg Comments:413
Avg Views:84,900

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 1,186,125 · Engagements 32,446 · Rate 2.7%
Posts 448 · Views 84,900 · Avg Likes 31,860 · Avg Comments 413 · Avg Views 84,900
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 57%
25-34: 35%
13-17: 5%
35-44: 2%
Largest: 18-24 (57%); next: 25-34 (35%)
Gender Split Female: 54%
Male: 46%
Non-binary/Other: 0%
Skews female (54%)
Top Countries NIGERIA (95%)
UNITED ARAB EMIRATES (2%)
GHANA (1%)
UNITED STATES (1%)
BENIN (1%)
Top regions: NIGERIA (95%), UNITED ARAB EMIRATES (2%), GHANA (1%)
Platform Engagement Instagram: 17,860 avg likes/post · Tiktok: 84,900 avg views/post Best reach: Tiktok 84,900 avg views; best engagement: Instagram 17,860 avg likes

Top Brand Affinities

Palm Angels
Score: 28.21
Hennessy
Score: 16.88
Airtel
Score: 16.83
Hennessey
Score: 14.94
MTV
Score: 9.82
Comedy Central
Score: 9.51
CNN
Score: 8.38
Olaplex
Score: 7.44
SoundCloud
Score: 7.16
Alibaba
Score: 5.96
BBC
Score: 5.79
Beats Electronics
Score: 5.78
Brand Category Score
Palm Angels 28.21
Hennessy 16.88
Airtel 16.83
Hennessey 14.94
MTV 9.82
Comedy Central 9.51
CNN 8.38
Olaplex 7.44
SoundCloud 7.16
Alibaba 5.96
BBC 5.79
Beats Electronics 5.78
Monster Beverage 5.41
Kodak 5.14
Versace 4.44
NBC 4.14
FashionNova 4.03
Pepsi 3.78
Hublot 3.71
Bugatti 3.53
Balenciaga 2.97
Timberland 2.81
Spotify Music 2.79
ASOS 2.62
musical.ly 2.53
Burberry 2.37
Vogue 2.37
Bentley 2.25
Gucci 2.20
Paramount Pictures 2.04
Snickers 2.04
H&M 2.01
Tinder 2.01
Lexus 1.88
Fendi 1.83
Under Armour 1.74
FOREX 1.73
Fenty beauty 1.67
Christian Dior 1.65
Los Angeles Lakers 1.63
Maserati 1.62
Coca-Cola 1.62
Guinness 1.49
GIVENCHY 1.45
Land Rover 1.44
Michael Kors 1.35
shein 1.28
Apple 1.28
Rolex 1.27
New Balance 1.23

Official Profiles

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Artist: Rybeena

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

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