RY X
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
538,610
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:51:36 UTC
Genres
Biography
RY X performs best with fans in the 18-24 range, concentrated in UNITED STATES, BRAZIL, GERMANY. Audience composition is female-leaning (51%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 10,251 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward MOOG, Ableton, Mixcloud, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, RY X is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 538,610 · Engagements 11,431 · Rate 2.1% Posts 1,224 · Views 17,778 · Avg Likes 11,309 · Avg Comments 242 · Avg Views 17,778 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 42% 25-34: 38% 35-44: 11% 13-17: 5% |
Largest: 18-24 (42%); next: 25-34 (38%) |
| Gender Split |
Female: 51% Male: 49% Non-binary/Other: 0% |
Skews female (51%) |
| Top Countries |
UNITED STATES (14%) BRAZIL (6%) GERMANY (6%) FRANCE (6%) UNITED KINGDOM (5%) |
Top regions: UNITED STATES (14%), BRAZIL (6%), GERMANY (6%) |
| Platform Engagement | Instagram: 10,072 avg likes/post · Tiktok: 7,527 avg views/post · Youtube: 10,251 avg views/post | Best reach: Youtube 10,251 avg views; best engagement: Instagram 10,072 avg likes |
Top Brand Affinities
MOOG
Ableton
Mixcloud
Massimo Dutti
Tate Modern
Pioneer
Free People
JACQUEMUS
Kodak
Calzedonia
Coachella
Leica
| Brand | Category | Score |
|---|---|---|
| MOOG | 22.52 | |
| Ableton | 15.38 | |
| Mixcloud | 13.62 | |
| Massimo Dutti | 12.63 | |
| Tate Modern | 10.99 | |
| Pioneer | 8.19 | |
| Free People | 8.02 | |
| JACQUEMUS | 7.57 | |
| Kodak | 6.50 | |
| Calzedonia | 5.98 | |
| Coachella | 5.53 | |
| Leica | 5.17 | |
| SoundCloud | 5.06 | |
| Lollapalooza | 5.02 | |
| Olympus | 4.89 | |
| Urban Outfitters | 4.81 | |
| Spotify Music | 4.66 | |
| Dr. Martens | 4.52 | |
| Polaroid | 4.30 | |
| Summit Entertainment | 4.26 | |
| Billabong | 4.20 | |
| Fujifilm | 3.97 | |
| Carhartt | 3.62 | |
| ASOS | 3.52 | |
| Oculus | 3.51 | |
| Pull&Bear | 3.46 | |
| Tomorrowland | 3.42 | |
| Aperol | 3.39 | |
| Lululemon Athletica | 3.26 | |
| Airbnb | 3.22 | |
| Paramount Pictures | 3.18 | |
| Sunnies Studios | 3.10 | |
| Showtime | 3.08 | |
| Beats Electronics | 3.00 | |
| A Game of Tones | 2.98 | |
| Vogue | 2.89 | |
| Levi's | 2.69 | |
| NBC | 2.59 | |
| Geocaching | 2.52 | |
| Guinness | 2.48 | |
| National Geographic | 2.46 | |
| Stradivarius | 2.45 | |
| Montblanc | 2.41 | |
| Fendi | 2.40 | |
| Yves Saint Laurent | 2.35 | |
| TOM FORD | 2.34 | |
| Bershka | 2.32 | |
| Dolce & Gabbana | 2.30 | |
| H&M | 2.30 | |
| Topshop | 2.28 |
Official Profiles
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LoginArtist: RY X
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-12 08:00 UTC | RY X | Kirstenbosch Botanical Gardens | Cape Town, South Africa | |
| 2025-12-13 02:00 UTC | RY X | Kirstenbosch National Botanical Garden | Cape Town, South Africa | |
| 2025-12-13 23:00 UTC | GO! Festival 2025 | James & Ethel Gray Park | Johannesburg, South Africa | — |
| 2025-12-19 08:00 UTC | RY X | Wheeler Opera House | Aspen, United States | |
| 2025-12-20 04:00 UTC | RY X | Wheeler Opera House | Aspen, United States |
