Rvfv

Rvfv — hip-hop & rap artist from ES.

Rafael Ruiz, known as RVFV, is a rising urban artist hailing from the humble neighborhood of Pescadería in Almería. In just three years, he has become a vital…

Influence: 58.53% Fanbase: 44.64% Trending: 65.48% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Antony Morato • 88.15% • Very Strong

As of 2025-09-09

632,617

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:02:15 UTC

Genres

hip-hop & raptrap latinoeuropeandrill espanollatinurbano espanolflamenco urbano

Biography

Rafael Ruiz, known as RVFV, is a rising urban artist hailing from the humble neighborhood of Pescadería in Almería. In just three years, he has become a vital figure in the national urban music scene, with tracks exceeding 100 million streams on platforms like YouTube and Spotify. With over a dozen gold and platinum records in Spain and a double platinum in Italy, RVFV's debut LP "NASTU," released in early 2022 and awarded Best Urban Music Album 2023, features collaborations with artists such as Rels B and Sfera Ebbasta. Not stopping there, he continues to impress with international hits like "Tigini (Remix)" with Kikimoteleba and "Pantera" featuring Argentine artist Duki. capping off his triumphant year, he has just dropped a new EP, "Metamorfosis," featuring collaborations with Morad and DELLAFUENTE. 💙 NASTU MUSIC

Top Brand Affinities

Report Date: 2025-09-09

Rvfv indexes high with fans in the 18-24 range in SPAIN, UNITED STATES, ITALY. The skew is heavily male (58%), which clarifies product positioning and tone. Momentum is most visible on Instagram with 86,860 avg likes per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Antony Morato, Oysho, Ellesse, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Rvfv when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rvfv score 13.73% — Very Strong bucket.

Brand: Antony MoratoBrand: OyshoBrand: Ellesse

Followers:632,617

Engagements:86,860

Rate:13.7%

Posts:63

Avg Likes:86,860

Avg Comments:554

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 632,617 · Engagements 86,860 · Rate 13.7% Posts 63 · Views 0 · Avg Likes 86,860 · Avg Comments 554 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 40% 13-17: 7% 35-44: 4%	Largest: 18-24 (49%); next: 25-34 (40%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	SPAIN (91%) UNITED STATES (1%) ITALY (1%) MOROCCO (1%) ARGENTINA (1%)	Top regions: SPAIN (91%), UNITED STATES (1%), ITALY (1%)
Platform Engagement	Instagram: 86,860 avg likes/post	best engagement: Instagram 86,860 avg likes

Top Brand Affinities

Antony Morato

Score: 88.15

Oysho

Score: 13.31

Ellesse

Score: 10.51

Pull&Bear

Score: 9.35

Suavecito

Score: 8.86

LATAM

Score: 8.37

Carolina Herrera

Score: 8.00

Andis

Score: 6.97

Patek Philippe

Score: 6.76

Seat

Score: 6.60

Kappa

Score: 6.38

Kiko

Score: 6.02

Brand	Category	Score
Antony Morato		88.15
Oysho		13.31
Ellesse		10.51
Pull&Bear		9.35
Suavecito		8.86
LATAM		8.37
Carolina Herrera		8.00
Andis		6.97
Patek Philippe		6.76
Seat		6.60
Kappa		6.38
Kiko		6.02
Jagermeister		5.75
Bershka		5.31
Opel		4.35
Lacoste		4.25
Tomorrowland		4.11
Barber Shop Connect		3.85
Stradivarius		3.46
Carrefour		3.36
Dolce & Gabbana		3.14
Guess		2.98
VidaSana		2.95
Calvin Klein		2.87
Fenty beauty		2.79
Rolex		2.61
Moschino		2.60
Carhartt		2.56
Yves Saint Laurent		2.53
Fila		2.53
Bugatti		2.46
SoundCloud		2.39
Lancôme		2.38
Victoria's Secret		2.38
shein		2.35
Lollapalooza		2.34
SheInside		2.27
Michael Kors		2.24
Red Bull		2.16
Tommy Hilfiger		2.11
Hollister Co		2.10
ASOS		2.08
Spotify Music		2.02
Ray-Ban		2.02
Lamborghini		1.99
Primark		1.98
Versace		1.95
Coachella		1.90
Polo Ralph Lauren		1.86
Puma		1.86