Rutshelle Guillaume
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
2,579,074
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:16:49 UTC
Genres
Biography
Rutshelle Guillaume performs best with fans in the 18-24 range, concentrated in UNITED STATES, DOMINICAN REPUBLIC, BRAZIL. Audience composition is male-leaning (51%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 220,946 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Carrefour, ESPRIT, ULTA Beauty, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Rutshelle Guillaume is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,579,074 · Engagements 15,729 · Rate 0.6% Posts 865 · Views 220,946 · Avg Likes 14,720 · Avg Comments 1,221 · Avg Views 220,946 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 47% 25-34: 43% 35-44: 6% 13-17: 4% |
Largest: 18-24 (47%); next: 25-34 (43%) |
| Gender Split |
Female: 49% Male: 51% Non-binary/Other: 0% |
Skews male (51%) |
| Top Countries |
UNITED STATES (49%) DOMINICAN REPUBLIC (13%) BRAZIL (9%) CHILE (8%) FRANCE (7%) |
Top regions: UNITED STATES (49%), DOMINICAN REPUBLIC (13%), BRAZIL (9%) |
| Platform Engagement | Instagram: 9,048 avg likes/post · Youtube: 220,946 avg views/post | Best reach: Youtube 220,946 avg views; best engagement: Instagram 9,048 avg likes |
Top Brand Affinities
Carrefour
ESPRIT
ULTA Beauty
FashionNova
CNN
Elle Magazine
Christian Louboutin
SoundCloud
Amway
Kodak
Los Angeles Lakers
BALMAIN
| Brand | Category | Score |
|---|---|---|
| Carrefour | 40.50 | |
| ESPRIT | 11.95 | |
| ULTA Beauty | 6.86 | |
| FashionNova | 6.20 | |
| CNN | 4.85 | |
| Elle Magazine | 4.44 | |
| Christian Louboutin | 4.02 | |
| SoundCloud | 4.00 | |
| Amway | 3.86 | |
| Kodak | 3.58 | |
| Los Angeles Lakers | 3.35 | |
| BALMAIN | 3.19 | |
| Fenty beauty | 2.83 | |
| Hennessy | 2.75 | |
| Timberland | 2.55 | |
| Dolce & Gabbana | 2.44 | |
| Michael Kors | 2.33 | |
| shein | 2.27 | |
| Victoria's Secret | 2.22 | |
| Vogue | 1.98 | |
| ASOS | 1.98 | |
| SheInside | 1.96 | |
| Versace | 1.96 | |
| Heineken | 1.93 | |
| Paramount Pictures | 1.86 | |
| H&M | 1.71 | |
| FOREX | 1.68 | |
| Rolex | 1.64 | |
| Sephora | 1.59 | |
| musical.ly | 1.46 | |
| NBA | 1.37 | |
| Balenciaga | 1.34 | |
| Forever 21 | 1.33 | |
| Mitsubishi | 1.29 | |
| Spotify Music | 1.24 | |
| Zara | 1.22 | |
| Reebok | 1.22 | |
| Polo Ralph Lauren | 1.20 | |
| Guinness | 1.17 | |
| Paypal | 1.13 | |
| Guess | 1.12 | |
| MAC Cosmetics | 1.07 | |
| FIFA | 1.03 | |
| NYX Cosmetics | 1.01 | |
| Walmart | 1.00 | |
| Yves Saint Laurent | 0.99 | |
| Tommy Hilfiger | 0.96 | |
| Burberry | 0.94 | |
| Louis Vuitton | 0.93 | |
| Gucci | 0.92 |
Official Profiles
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LoginArtist: Rutshelle Guillaume
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
