Ruth B. Brand Affinity ranks highest Palm Angels at 20.05% . Very Strong. Score DMDB 69.10% | Fanbase 62.58%

Ruth B. — pop artist from CA.

Ruth B. is a globally recognized artist with over 5.5 billion cumulative streams, including the hit "Dandelions." She has garnered millions of followers and…

Ruth B.

Recognizable

Country: CA | Gender: female | Artist ID: 11e81bc8-7b83-007e-9e8e-a0369fe50396

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Genres

poppoppost-teen popindie cafe popcanadian popmainstream popr&b, funk & soulcanadian contemporary r&bcontemporary r&balternativealt zfolk & traditionalsinger/songwriter

Influential: 69.10% Fanbase: 62.58% Trending: 72.37%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Palm Angels • 20.05% • Very Strong

As of 2025-09-10

3,114,849

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 69.10% | Fanbase 62.58% | Trending 72.37% | CAREER STAGE: MAINSTREAM

Biography

Ruth B. is a globally recognized artist with over 5.5 billion cumulative streams, including the hit "Dandelions." She has garnered millions of followers and received critical acclaim, earning three Juno nominations for her music.

Following the success of her debut song "Lost Boy" in 2015, Ruth B. has released multiple acclaimed projects and collaborated with artists like Dean Lewis and Rod Wave. Her compositions have been featured in films, including Tyler Perry's A Jazzman's Blues. Ruth B. continues to make an impact in the music industry, with recent hits like "Always You" and collaborations with rising stars like Lyn Lapid.

Report Date: 2025-09-10

Ruth B. stands out with 18-24 & 25-34 audiences across UNITED STATES, NIGERIA, PHILIPPINES. The profile is heavily female (72%), and content lands hardest on Tiktok, where posts average 225,850 avg views per post. Tiktok sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Palm Angels, Amazon Music, iHeartRadio Music Awards, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Ruth B. a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ruth B. score 0.95% — Low bucket.

Brand: Palm AngelsBrand: Amazon MusicBrand: iHeartRadio Music Awards

Followers:3,114,849

Engagements:29,503

Rate:0.9%

Posts:473

Avg Likes:28,262

Avg Comments:443

Avg Views:239,499

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,114,849 · Engagements 29,503 · Rate 0.9% Posts 473 · Views 239,499 · Avg Likes 28,262 · Avg Comments 443 · Avg Views 239,499	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 22% 13-17: 12% 35-44: 4%	Largest: 18-24 (60%); next: 25-34 (22%)
Gender Split	Female: 72% Male: 28% Non-binary/Other: 0%	Skews female (72%)
Top Countries	UNITED STATES (40%) NIGERIA (16%) PHILIPPINES (7%) UNITED KINGDOM (4%) INDIA (4%)	Top regions: UNITED STATES (40%), NIGERIA (16%), PHILIPPINES (7%)
Platform Engagement	Instagram: 10,162 avg likes/post · Tiktok: 225,850 avg views/post · Youtube: 13,649 avg views/post	Best reach: Tiktok 225,850 avg views; best engagement: Tiktok 17,000 avg likes

Top Brand Affinities

Palm Angels

Score: 20.05

Amazon Music

Score: 10.80

iHeartRadio Music Awards

Score: 7.55

Champion

Score: 6.70

Barbie

Score: 6.70

Steve Madden

Score: 6.09

boohoo

Score: 5.26

NBC

Score: 5.07

ESPN

Score: 4.47

FashionNova

Score: 3.96

ABC

Score: 3.84

Verizon

Score: 3.79

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Top Brand Affinities

Brand	Category	Score
Palm Angels		20.05
Amazon Music		10.80
iHeartRadio Music Awards		7.55
Champion		6.70
Barbie		6.70
Steve Madden		6.09
boohoo		5.26
NBC		5.07
ESPN		4.47
FashionNova		3.96
ABC		3.84
Verizon		3.79
Kodak		3.76
Hennessy		3.62
American Eagle		3.56
Fenty beauty		3.17
shein		2.95
ASOS		2.93
Timberland		2.86
Comedy Central		2.85
Coachella		2.83
Forever 21		2.80
New Balance		2.71
Balenciaga		2.71
The North Face		2.55
Urban Outfitters		2.50
MTV		2.49
Chrysler		2.48
AMC		2.46
Philips		2.43
SheInside		2.42
TOM FORD		2.40
Benefit Cosmetics		2.27
Kylie Cosmetics		2.26
Under Armour		2.24
Sephora		2.21
Walmart		2.21
SoundCloud		2.20
Target		2.18
Universal		2.16
Lollapalooza		2.10
Nickelodeon		2.08
Rolls-Royce		2.03
H&M		2.02
Paramount Pictures		1.96
FIFA		1.89
Sunnies Studios		1.88
CBS Television Studios		1.87
Burberry		1.85
NYX Cosmetics		1.81