Russkaja

Russkaja — reggae artist from AT.

Combining Slavic clichés and melancholic melodies with a high-energy "Turbo Polka" beat, Russkaja's music invites listeners to dance and forget their troubles.…

Influence: 53.42% Fanbase: 32.92% Trending: 63.68% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Impericon • 97.03% • Very Strong

As of 2025-09-09

72,746

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:33:05 UTC

Genres

reggaerussian skapunkrussian punkgypsy punkska punk

Biography

Combining Slavic clichés and melancholic melodies with a high-energy "Turbo Polka" beat, Russkaja's music invites listeners to dance and forget their troubles. The band's eclectic sound incorporates elements of punk rock, metal, and dub-step, appealing to a diverse audience and showcasing their cosmopolitan Austro-Soviet roots since 2005. Lead singer Georgij Alexandowitsch Makazaria's powerful vocals, backed by virtuoso guitars, violins, saxophone, and a dynamic rhythm section, create a unique fusion of cultures and languages that captivates audiences worldwide.

Top Brand Affinities

Report Date: 2025-09-09

Russkaja speaks to 18-24 & 25-34 audiences with measurable traction in GERMANY, UNITED STATES, AUSTRIA. Composition is heavily male (80%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (4,432 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Impericon, Stiegl, Ampeg, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Russkaja score 1.31% — Moderate bucket.

Brand: ImpericonBrand: StieglBrand: Ampeg

Followers:72,746

Engagements:952

Rate:1.3%

Posts:945

Avg Likes:944

Avg Comments:41

Avg Views:4,432

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 72,746 · Engagements 952 · Rate 1.3% Posts 945 · Views 4,432 · Avg Likes 944 · Avg Comments 41 · Avg Views 4,432	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 40% 25-34: 38% 35-44: 13% 45-64: 6%	Largest: 18-24 (40%); next: 25-34 (38%)
Gender Split	Female: 20% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries	GERMANY (18%) UNITED STATES (12%) AUSTRIA (7%) MEXICO (6%) RUSSIA (6%)	Top regions: GERMANY (18%), UNITED STATES (12%), AUSTRIA (7%)
Platform Engagement	Instagram: 843 avg likes/post · Youtube: 4,432 avg views/post	Best reach: Youtube 4,432 avg views; best engagement: Instagram 843 avg likes

Top Brand Affinities

Impericon

Score: 97.03

Stiegl

Score: 56.99

Ampeg

Score: 25.37

Gamescom

Score: 21.96

Augustiner Helles

Score: 20.68

Akg

Score: 17.29

Sennheiser

Score: 12.91

Hummel

Score: 11.59

Jagermeister

Score: 10.01

Amazon Music

Score: 8.93

Pro Tools

Score: 8.80

Paulaner

Score: 7.29

Brand	Category	Score
Impericon		97.03
Stiegl		56.99
Ampeg		25.37
Gamescom		21.96
Augustiner Helles		20.68
Akg		17.29
Sennheiser		12.91
Hummel		11.59
Jagermeister		10.01
Amazon Music		8.93
Pro Tools		8.80
Paulaner		7.29
World of Warcraft		6.67
Resident Evil		5.95
Lufthansa		5.89
The Witcher		5.62
Jameson		5.25
Heinz		4.82
Pilsner Urquell		4.68
Opel		4.59
Bethesda Softworks		4.57
Dr. Martens		4.56
Sega		4.43
Columbia Pictures		4.37
Hurley		4.18
Fallout		4.17
Jack Daniels		4.15
League of Legends		3.89
Final Fantasy		3.80
Spotify Music		3.78
Mortal Kombat		3.73
Guinness		3.36
Star Wars		3.18
Leica		3.02
Monster Beverage		2.84
Matrix		2.77
Pokemon Go		2.68
HBO		2.65
Nintendo		2.63
Lego		2.54
AMC		2.52
Faber-Castell		2.43
Red Bull		2.43
Busch		2.38
Ubisoft		2.38
Polaroid		2.34
Aperol		2.31
MTV		2.18
Geocaching		2.10
Skoda		2.09