Russell Dickerson

Russell Dickerson — country artist from US.

Russell Dickerson, a multi-Platinum artist known for his high-energy performances and hit singles, has made a significant impact in the music industry. Hailing…

Influence: 66.47% Fanbase: 47.71% Trending: 75.85% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 24.70% • Very Strong

As of 2025-09-09

705,671

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:05:00 UTC

Genres

countrycountrycontemporary countrycountry roadfolk & traditionalmodern country rock

Biography

Russell Dickerson, a multi-Platinum artist known for his high-energy performances and hit singles, has made a significant impact in the music industry. Hailing from Tennessee, he gained recognition for his consecutive No. 1 Billboard Country Airplay chart-topping singles, including the multi-Platinum hits “Yours” and “Blue Tacoma.” In 2023, Dickerson achieved his fifth No. 1 hit with "God Gave Me A Girl" and continues to captivate audiences with his latest singles “Good Day to Have a Great Day,” “Bones,” and “Happen To Me,” which garnered over 4.8 million global streams in its first week. Currently on the RUSSELLMANIA TOUR 2025, Dickerson is set to perform at various amphitheaters this summer, with support from Jake Scott and Niko Moon on select dates. Tickets can be purchased at RussellDickerson.com.

Top Brand Affinities

Report Date: 2025-09-09

Russell Dickerson maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, UNITED KINGDOM, BRAZIL. The audience leans heavily female (64%), so brand cues around style and status perform well. The clearest reach is on Youtube with 4,930 avg views per post; Instagram functions as the community touchpoint. Affinity with Live Nation, Ariat, Margaritaville makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Russell Dickerson score 1.14% — Moderate bucket.

Brand: Live NationBrand: AriatBrand: Margaritaville

Followers:705,671

Engagements:8,026

Rate:1.1%

Posts:3,858

Avg Likes:8,017

Avg Comments:108

Avg Views:4,930

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 705,671 · Engagements 8,026 · Rate 1.1% Posts 3,858 · Views 4,930 · Avg Likes 8,017 · Avg Comments 108 · Avg Views 4,930	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 32% 35-44: 12% 13-17: 7%	Largest: 18-24 (44%); next: 25-34 (32%)
Gender Split	Female: 64% Male: 36% Non-binary/Other: 0%	Skews female (64%)
Top Countries	UNITED STATES (71%) UNITED KINGDOM (4%) BRAZIL (3%) CANADA (3%) INDIA (2%)	Top regions: UNITED STATES (71%), UNITED KINGDOM (4%), BRAZIL (3%)
Platform Engagement	Instagram: 7,811 avg likes/post · Tiktok: 0 avg views/post · Youtube: 4,930 avg views/post	Best reach: Youtube 4,930 avg views; best engagement: Instagram 7,811 avg likes

Top Brand Affinities

Live Nation

Score: 24.70

Ariat

Score: 18.42

Margaritaville

Score: 13.66

Houston Livestock Show and Rodeo

Score: 13.44

Barstool Sports

Score: 12.08

Gillette

Score: 9.25

Chick-fil-A

Score: 9.22

Influenster

Score: 9.19

Arbonne

Score: 9.13

Busch

Score: 9.04

Coors

Score: 8.84

iHeartRadio Music Awards

Score: 8.69

Brand	Category	Score
Live Nation		24.70
Ariat		18.42
Margaritaville		13.66
Houston Livestock Show and Rodeo		13.44
Barstool Sports		12.08
Gillette		9.25
Chick-fil-A		9.22
Influenster		9.19
Arbonne		9.13
Busch		9.04
Coors		8.84
iHeartRadio Music Awards		8.69
Verizon		8.48
Target		8.23
Amazon Music		8.04
Heinz		7.59
Kroger		7.30
Publix		6.99
Bud Light		6.98
OLD NAVY		6.14
Anthropologie		5.96
Gerber		5.92
Lululemon Athletica		5.78
BarkBox		5.59
Carhartt		5.58
NBC		5.52
MamaBear		5.44
Budweiser		5.42
NHL		5.39
PetSmart		4.54
Amway		4.29
Jeep		4.25
Dunkin' Donuts		4.07
ABC		3.99
Walmart		3.98
Redken		3.97
Taco Bell		3.91
Gatorade		3.91
NORDSTROM		3.88
Bentley		3.85
Cadillac		3.52
Jack Daniels		3.49
Bethesda Softworks		3.44
NFL		3.43
Sunnies Studios		3.38
Lollapalooza		3.22
Costco		2.98
Chipotle Mexican Grill		2.97
Under Armour		2.83
Showtime		2.82

Official Profiles

Artist: Russell Dickerson

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Russell Dickerson today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-21)

Total: 7,939,036

PLATFORM

TOTAL

[+]

Spotify

5,339,491

67.26%

[+]

Pandora

2,437,132

30.70%

[+]

Last.fm

162,413

2.05%

[+]

Anghami

0.00%

[+]

Audiomack

0.00%

[+]

Jiosaavn

0.00%

[+]

Tidal

0.00%

[+]

Yandex

0.00%

[+]

YouTube Artist

0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2025-12-13 20:00 UTC	Live Fest 2025	Tiburón Golf Club, Ritz-Carlton Naples	Naples, United States	—
2026-03-13 23:30 UTC	Russell Dickerson	OVO Hydro	Glasgow, United Kingdom	lnk.to
2026-03-13 23:30 UTC	C2C Country to Country - Glasgow 2026	OVO Hydro	Glasgow, United Kingdom	—
2026-03-14 23:15 UTC	Country 2 Country Festival 2026	Indigo At The O2	London, United Kingdom	—
2026-03-16 02:00 UTC	C2C Country to Country - Belfast 2026	The SSE Arena, Belfast	Belfast, United Kingdom	—