Russ Liquid

Russ Liquid — electronic artist from US.

The Russ Liquid Test release their highly anticipated seven-track EP, "World Gone Crazy," blending funk and electronic elements with live instrumentation and…

Influence: 53.12% Fanbase: 28.89% Trending: 65.24% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 73.23% • Very Strong

As of 2025-09-08

18,938

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:04:55 UTC

Genres

electronicelectronicglitch hopother electronic music

Biography

The Russ Liquid Test release their highly anticipated seven-track EP, "World Gone Crazy," blending funk and electronic elements with live instrumentation and modern production. The diverse record showcases their versatility, fusing genres like hip hop, drum and bass, funk, and downtempo in a unique hybrid style rarely seen in dance music. The title track features a collaboration with Chicago-based rapper ProbCause, known for his work with Chance The Rapper and others, adding an energetic highlight to the EP.

Known for their experimentation and live performances, The Russ Liquid Test stands out in the live electronic music scene alongside artists like Pretty Lights and GRiZ. With a lineup of drums, brass, and keys, the trio has made a mark in the North American festival circuit, delivering dynamic performances at festivals such as Electric Forest, Shambhala, and Lightning in a Bottle.

Top Brand Affinities

Report Date: 2025-09-08

Russ Liquid engages 25-34 & 18-24 audiences with repeatable results in UNITED STATES, CANADA, AUSTRALIA. The fan base skews heavily male (77%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (414 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around iHeartRaves, Ableton, MOOG, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Russ Liquid score 0.50% — Low bucket.

Brand: iHeartRavesBrand: AbletonBrand: MOOG

Followers:18,938

Engagements:95

Rate:0.5%

Posts:1,841

Avg Likes:95

Avg Comments:5

Avg Views:414

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 18,938 · Engagements 95 · Rate 0.5% Posts 1,841 · Views 414 · Avg Likes 95 · Avg Comments 5 · Avg Views 414	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 34% 35-44: 17% 45-64: 6%	Largest: 25-34 (40%); next: 18-24 (34%)
Gender Split	Female: 23% Male: 77% Non-binary/Other: 0%	Skews male (77%)
Top Countries	UNITED STATES (92%) CANADA (2%) AUSTRALIA (1%) MEXICO (0%) FRANCE (0%)	Top regions: UNITED STATES (92%), CANADA (2%), AUSTRALIA (1%)
Platform Engagement	Instagram: 91 avg likes/post · Youtube: 414 avg views/post	Best reach: Youtube 414 avg views; best engagement: Instagram 91 avg likes

Top Brand Affinities

iHeartRaves

Score: 73.23

Ableton

Score: 53.63

MOOG

Score: 40.86

Akai

Score: 32.43

Live Nation

Score: 24.33

Mixcloud

Score: 17.32

Pioneer

Score: 15.49

SoundCloud

Score: 13.48

Coors

Score: 12.97

Trancefamily

Score: 11.68

Pacific Northwest Wonderland

Score: 10.74

Lollapalooza

Score: 9.56

Brand	Category	Score
iHeartRaves		73.23
Ableton		53.63
MOOG		40.86
Akai		32.43
Live Nation		24.33
Mixcloud		17.32
Pioneer		15.49
SoundCloud		13.48
Coors		12.97
Trancefamily		11.68
Pacific Northwest Wonderland		10.74
Lollapalooza		9.56
Pro Tools		9.46
Acroyoga		9.13
Mulberry		8.76
Beats Electronics		8.76
Bonneville		7.87
Coachella		6.86
Jameson		6.33
Bud Light		6.07
MamaBear		5.50
Verizon		4.80
Free People		4.71
Spotify Music		4.61
Comedy Central		4.26
Showtime		4.20
Paramount Pictures		3.67
Taco Bell		3.52
Busch		3.42
Tomorrowland		3.17
Airbnb		3.10
Prismacolor		3.02
Matrix		2.92
Nickelodeon		2.89
Hennessy		2.86
NHL		2.82
Polaroid		2.82
Pepsi		2.75
Carhartt		2.73
Emporium		2.68
Cadillac		2.63
Subaru		2.43
Lululemon Athletica		2.43
Paypal		2.41
Tesla Motors		2.34
Kodak		2.32
Adobe		2.25
A Game of Tones		2.18
Chrysler		2.18
Activision Blizzard		2.16