Rusherking

Rusherking — pop artist from AR.

Thomas Nicolas Tobar, born on May 20, 2000 in Santiago del Estero, Argentina, developed a passion for reggaeton and hip hop at a young age. Beginning his…

Influence: 60.28% Fanbase: 47.90% Trending: 66.47% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Lollapalooza • 12.09% • Very Strong

As of 2025-09-10

6,366,740

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 12:33:05 UTC

Genres

poppophip-hop & raptrap latinohip-hop/raptrap argentinotrap tristelatinlatinreggaeton

Biography

Thomas Nicolas Tobar, born on May 20, 2000 in Santiago del Estero, Argentina, developed a passion for reggaeton and hip hop at a young age. Beginning his musical journey at 15 through freestyle battles and poetry in his province, he released his first song on YouTube at 16, sparking a deep motivation to pursue music. Saving up for a home studio, he taught himself production on FL Studio, eventually collaborating with top producers in Argentina. Music is central to his life, drawing inspiration from connecting with fans who relate to his work.

Embracing his musical path with dedication and gratitude, Thomas Nicolas Tobar continues to evolve as an artist, driven by the support and resonance he finds within his audience.

Top Brand Affinities

Report Date: 2025-09-10

Rusherking connects with 18-24 & 25-34 audiences and shows durable traction across ARGENTINA, MEXICO, PERU. With a heavily male (64%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 1,793 avg views per post; Instagram adds dependable engagement depth. Overlap with Lollapalooza, Movistar, Colgate highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Rusherking moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rusherking score 0.72% — Low bucket.

Brand: LollapaloozaBrand: MovistarBrand: Colgate

Followers:6,366,740

Engagements:46,063

Rate:0.7%

Posts:237

Avg Likes:46,051

Avg Comments:327

Avg Views:1,793

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,366,740 · Engagements 46,063 · Rate 0.7% Posts 237 · Views 1,793 · Avg Likes 46,051 · Avg Comments 327 · Avg Views 1,793	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 67% 25-34: 18% 13-17: 11% 35-44: 3%	Largest: 18-24 (67%); next: 25-34 (18%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	ARGENTINA (46%) MEXICO (9%) PERU (8%) SPAIN (6%) CHILE (5%)	Top regions: ARGENTINA (46%), MEXICO (9%), PERU (8%)
Platform Engagement	Instagram: 46,051 avg likes/post · Youtube: 1,793 avg views/post	Best reach: Youtube 1,793 avg views; best engagement: Instagram 46,051 avg likes

Top Brand Affinities

Lollapalooza

Score: 12.09

Movistar

Score: 6.01

Colgate

Score: 4.62

Cafecito

Score: 4.55

Valentino

Score: 4.28

Campari

Score: 3.74

Pringles

Score: 3.16

Pull&Bear

Score: 3.07

VidaSana

Score: 2.77

Garnier

Score: 2.39

Nickelodeon

Score: 2.35

Bershka

Score: 2.11

Brand	Category	Score
Lollapalooza		12.09
Movistar		6.01
Colgate		4.62
Cafecito		4.55
Valentino		4.28
Campari		3.74
Pringles		3.16
Pull&Bear		3.07
VidaSana		2.77
Garnier		2.39
Nickelodeon		2.35
Bershka		2.11
League of Legends		2.09
Peugeot		2.08
Spotify Music		2.04
Guess		1.92
Tomorrowland		1.87
musical.ly		1.87
Pic Collage		1.77
Fiat		1.71
shein		1.58
Maybelline		1.56
SoundCloud		1.47
Call of Duty		1.47
Puma		1.38
Warner Bros		1.37
CBS Television Studios		1.27
Chevrolet		1.25
SheInside		1.24
Coachella		1.14
CBS		1.12
Pixar		1.11
Vans		1.11
Red Bull		1.07
Pandora		1.02
Los Angeles Lakers		0.99
Vogue		0.90
Pepsi		0.86
Nike		0.85
Activision Blizzard		0.81
Marvel Entertainment		0.80
Lamborghini		0.80
Rolex		0.77
Adidas		0.77
Walt Disney		0.74
NBA		0.74
Coca-Cola		0.73
Honda		0.71
FIFA		0.70
Chanel		0.68