Rupee

Rupee — pop artist from DE.

Soca artist Rupee, originally a member of Barbadian reggae group Coalishun, gained fame with the international hit "Ice Cream" in 1998, transitioning from…

Influence: 56.32% Fanbase: 27.40% Trending: 70.79% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Bim • 62.57% • Very Strong

As of 2025-09-09

40,355

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:04:59 UTC

Genres

popbarbadian popmainstream popreggaedancehallreggaelatinsocachutney

Biography

Soca artist Rupee, originally a member of Barbadian reggae group Coalishun, gained fame with the international hit "Ice Cream" in 1998, transitioning from dancehall to calypso music. He released successful solo albums like Blame It on de Music and Leave a Message in the early 2000s, blending soca with hip-hop and R&B influences. Rupee's popularity led to a record deal with Atlantic Records in 2003, and his debut album, 1 on 1, featuring the hit "Tempted to Touch," was released in late 2004, following the success of fellow Atlantic artist Kevin Lyttle.

Rupee's career took off after his breakthrough hit "Ice Cream" in 1998, propelling him from his dancehall roots to a successful solo career in soca music. With a modernized blend of soca, hip-hop, and R&B sounds, Rupee's albums like Thisisrupee.com garnered international acclaim and popularity in clubs and festivals worldwide. His signing with Atlantic Records in 2003 further elevated his profile, leading to the release of his hit album 1 on 1 in late 2004, featuring the chart-topping single "Tempted to Touch."

Top Brand Affinities

Report Date: 2025-09-09

Rupee has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, TRINIDAD & TOBAGO, BARBADOS. A heavily male (70%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 2,794 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Bim, Mixcloud, Hennessy signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rupee score 1.21% — Moderate bucket.

Brand: BimBrand: MixcloudBrand: Hennessy

Followers:40,355

Engagements:487

Rate:1.2%

Posts:1,069

Avg Likes:477

Avg Comments:34

Avg Views:2,794

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 40,355 · Engagements 487 · Rate 1.2% Posts 1,069 · Views 2,794 · Avg Likes 477 · Avg Comments 34 · Avg Views 2,794	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 36% 25-34: 36% 35-44: 15% 13-17: 7%	Largest: 18-24 (36%); next: 25-34 (36%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	UNITED STATES (49%) TRINIDAD & TOBAGO (19%) BARBADOS (12%) UNITED KINGDOM (7%) BRAZIL (6%)	Top regions: UNITED STATES (49%), TRINIDAD & TOBAGO (19%), BARBADOS (12%)
Platform Engagement	Instagram: 426 avg likes/post · Youtube: 2,794 avg views/post	Best reach: Youtube 2,794 avg views; best engagement: Instagram 426 avg likes

Top Brand Affinities

Bim

Score: 62.57

Mixcloud

Score: 23.48

Hennessy

Score: 21.60

Pioneer

Score: 17.60

Hennessey

Score: 16.54

Jetblue Airways

Score: 14.32

Amazon Music

Score: 14.06

Scotiabank

Score: 13.94

HYATT

Score: 10.96

Johnnie Walker

Score: 9.72

Fenty beauty

Score: 8.10

iHeartRadio Music Awards

Score: 7.37

Brand	Category	Score
Bim		62.57
Mixcloud		23.48
Hennessy		21.60
Pioneer		17.60
Hennessey		16.54
Jetblue Airways		14.32
Amazon Music		14.06
Scotiabank		13.94
HYATT		10.96
Johnnie Walker		9.72
Fenty beauty		8.10
iHeartRadio Music Awards		7.37
Pro Tools		7.10
SoundCloud		6.85
Clarks		6.70
Margaritaville		6.34
T.G.I. Friday's		6.00
American Airlines		5.95
Campari		5.81
FashionNova		5.48
Ableton		5.45
boohoo		5.38
Smirnoff		5.36
Comedy Central		5.30
Hilton		4.90
Bacardi		4.66
CNN		4.15
Steve Madden		4.10
MTV		3.75
NBC		3.62
Beats Electronics		3.55
ESPN		3.48
Spotify Music		3.46
Paramount Pictures		3.19
Timberland		3.17
shein		3.16
Babybump		3.14
Baileys		3.06
Heineken		2.99
NBA		2.83
ASOS		2.82
Guinness		2.81
Christian Louboutin		2.78
SheInside		2.67
The Olympic Games		2.55
Sneakerhead		2.42
Sephora		2.27
NFL		2.23
Los Angeles Lakers		2.20
Forever 21		2.05