RuPaul

RuPaul — pop artist from US.

RuPaul Charles, the executive producer and host of RuPaul's Drag Race, has won 14 Emmys, the most by any person of color, and was named one of Time's 100 most…

Influence: 62.68% Fanbase: 50.01% Trending: 69.02% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Grindr • 18.84% • Very Strong

As of 2025-09-09

9,650,846

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:09:12 UTC

Genres

popdance poppopmainstream popelectronicdancediva housevocal housestrut

Biography

RuPaul Charles, the executive producer and host of RuPaul's Drag Race, has won 14 Emmys, the most by any person of color, and was named one of Time's 100 most influential people in 2017. A San Diego native, RuPaul gained fame in the New York City nightclub scene before achieving international success with his hit single "Supermodel (You Better Work)" in 1993, and has since released 18 studio albums. In 1995, he became the first face of MAC Cosmetics, raising millions for the MAC AIDS Fund, and in 1996, he became the first man to front a major cosmetics campaign and landed a TV talk show on VH1. With appearances in over 50 films and television shows, both in and out of drag, RuPaul has also authored four books.

Top Brand Affinities

Report Date: 2025-09-09

RuPaul stands out with 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, UNITED KINGDOM. The profile is male-leaning (51%), and content lands hardest on Tiktok, where posts average 253,250 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Grindr, Barbie, Milani Cosmetics, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes RuPaul a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist RuPaul score 0.70% — Low bucket.

Brand: GrindrBrand: BarbieBrand: Milani Cosmetics

Followers:9,650,846

Engagements:67,753

Rate:0.7%

Posts:1,173

Avg Likes:62,933

Avg Comments:855

Avg Views:260,420

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,650,846 · Engagements 67,753 · Rate 0.7% Posts 1,173 · Views 260,420 · Avg Likes 62,933 · Avg Comments 855 · Avg Views 260,420	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 37% 35-44: 9% 13-17: 4%	Largest: 18-24 (47%); next: 25-34 (37%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	UNITED STATES (31%) BRAZIL (12%) UNITED KINGDOM (10%) CANADA (4%) MEXICO (4%)	Top regions: UNITED STATES (31%), BRAZIL (12%), UNITED KINGDOM (10%)
Platform Engagement	Instagram: 35,571 avg likes/post · Tiktok: 253,250 avg views/post · Youtube: 7,170 avg views/post	Best reach: Tiktok 253,250 avg views; best engagement: Instagram 35,571 avg likes

Top Brand Affinities

Grindr

Score: 18.84

Barbie

Score: 7.92

Milani Cosmetics

Score: 7.33

Lime Crime

Score: 7.28

Glossier

Score: 7.13

Smashbox

Score: 6.10

Hot Topic

Score: 5.89

Benefit Cosmetics

Score: 5.74

MATTEL

Score: 5.70

Vivienne Westwood

Score: 5.65

Urban Decay Cosmetics

Score: 5.41

Fenty beauty

Score: 5.33

Brand	Category	Score
Grindr		18.84
Barbie		7.92
Milani Cosmetics		7.33
Lime Crime		7.28
Glossier		7.13
Smashbox		6.10
Hot Topic		5.89
Benefit Cosmetics		5.74
MATTEL		5.70
Vivienne Westwood		5.65
Urban Decay Cosmetics		5.41
Fenty beauty		5.33
NYX Cosmetics		5.15
BH Cosmetics		5.01
Coach		4.89
ASOS		4.86
Taco Bell		4.83
boohoo		4.72
Anastasia Beverly Hills		4.71
Make Up For Ever		4.22
Lush		4.09
Showtime		4.05
Too Faced Cosmetics		3.99
Urban Outfitters		3.96
NARS Cosmetics		3.74
Lollapalooza		3.65
Tarte Cosmetics		3.64
Primark		3.63
Estee Lauder		3.62
Sephora		3.50
Sunnies Studios		3.40
Kylie Cosmetics		3.36
Cartoon Network		3.29
Dr. Martens		3.28
Vogue		3.23
Prismacolor		3.19
Columbia Pictures		3.16
Maybelline		3.03
Marc Jacobs		3.00
Coachella		2.87
NBC		2.86
Martini		2.86
MAC Cosmetics		2.82
Versace		2.73
Revlon		2.70
Huda Beauty		2.67
Polaroid		2.63
MTV		2.60
Nickelodeon		2.50
BBC		2.48