Runtown Brand Affinity ranks highest Airtel at 22.17% . Very Strong. Score DMDB 67.47% | Fanbase 65.33%

Runtown — pop artist from NG.

Douglas Jack Agu, also known as Runtown, is a Nigerian singer, songwriter, and producer. He is recognized for his versatile music style, incorporating elements…

Runtown

Recognizable

Country: NG | Gender: male | Artist ID: 11e81bd1-0d74-7884-9827-a0369fe50396

Find Artist

Genres

popafro dancehallafropopnigerian popafricanazontobeatsafrobeatsother african music

Influential: 67.47% Fanbase: 65.33% Trending: 68.54%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 22.17% • Very Strong

As of 2025-09-10

3,983,971

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 67.47% | Fanbase 65.33% | Trending 68.54% | CAREER STAGE: MAINSTREAM

Biography

Douglas Jack Agu, also known as Runtown, is a Nigerian singer, songwriter, and producer. He is recognized for his versatile music style, incorporating elements of Afrobeat, R&B, reggae, and rap.

Report Date: 2025-09-10

Runtown builds repeat engagement among 25-34 & 18-24 audiences throughout UNITED STATES, KENYA, FRANCE. With a heavily male (65%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (33,266 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Airtel, Palm Angels, Hennessy point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Runtown score 5.60% — Very Strong bucket.

Brand: AirtelBrand: Palm AngelsBrand: Hennessy

Followers:3,983,971

Engagements:223,226

Rate:5.6%

Posts:114

Avg Likes:223,072

Avg Comments:3,297

Avg Views:34,464

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,983,971 · Engagements 223,226 · Rate 5.6% Posts 114 · Views 34,464 · Avg Likes 223,072 · Avg Comments 3,297 · Avg Views 34,464	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 45% 35-44: 5% 13-17: 4%	Largest: 25-34 (45%); next: 18-24 (45%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	UNITED STATES (18%) KENYA (9%) FRANCE (9%) NIGERIA (8%) UNITED KINGDOM (6%)	Top regions: UNITED STATES (18%), KENYA (9%), FRANCE (9%)
Platform Engagement	Instagram: 221,938 avg likes/post · Tiktok: 1,198 avg views/post · Youtube: 33,266 avg views/post	Best reach: Youtube 33,266 avg views; best engagement: Instagram 221,938 avg likes

Top Brand Affinities

Airtel

Score: 22.17

Palm Angels

Score: 15.19

Hennessy

Score: 6.29

T.G.I. Friday's

Score: 6.05

Alibaba

Score: 5.29

ASOS

Score: 4.27

FOREX

Score: 4.10

MTV

Score: 3.86

CNN

Score: 3.70

shein

Score: 3.53

FashionNova

Score: 3.46

Comedy Central

Score: 3.39

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Top Brand Affinities

Brand	Category	Score
Airtel		22.17
Palm Angels		15.19
Hennessy		6.29
T.G.I. Friday's		6.05
Alibaba		5.29
ASOS		4.27
FOREX		4.10
MTV		3.86
CNN		3.70
shein		3.53
FashionNova		3.46
Comedy Central		3.39
Monster Beverage		3.36
Versace		3.36
SheInside		2.93
Fenty beauty		2.91
TOM FORD		2.86
Fendi		2.73
GIVENCHY		2.67
Dolce & Gabbana		2.63
SoundCloud		2.54
Lexus		2.47
Nokia		2.32
Christian Louboutin		2.32
Gucci		2.27
Rolls-Royce		2.19
Timberland		2.16
Balenciaga		2.04
Beats Electronics		1.99
Hermès		1.94
musical.ly		1.86
Paramount Pictures		1.85
Primark		1.84
Rolex		1.83
Kodak		1.82
Bershka		1.70
Land Rover		1.56
Louis Vuitton		1.53
Pepsi		1.49
Heineken		1.42
Cartier		1.41
Yves Saint Laurent		1.33
H&M		1.32
Bentley		1.31
Guinness		1.26
Reebok		1.23
Burberry		1.21
Calvin Klein		1.20
Toyota		1.20
Spotify Music		1.18