Rumer

Rumer — pop artist from PK.

Since her debut album Seasons Of My Soul peaked at No. 3 on the UK Albums Charts in 2010, achieving Platinum sales status and earning her a MOJO Award for Best…

Influence: 54.24% Fanbase: 31.82% Trending: 65.45% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 38.14% • Very Strong

As of 2025-09-08

41,448

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:07:06 UTC

Genres

popnew wave popclassic uk popr&b, funk & soulpop soulneo souljazz & standardsvocal jazzsmooth jazzfolk & traditionalbritish singer-songwritersinger/songwriter

Biography

Since her debut album Seasons Of My Soul peaked at No. 3 on the UK Albums Charts in 2010, achieving Platinum sales status and earning her a MOJO Award for Best Breakthrough Act along with two BRIT Award nominations, British singer-songwriter Rumer has established herself as a renowned songwriter with global hits like “Slow” and “Aretha.” She has also showcased her talent as an interpreter with albums like Boys Don’t Cry, Rumer Sings Bacharach at Christmas, and This Girl's in Love: A Bacharach and David Songbook, featuring classic covers from the 1970s.

Rumer's latest project sees her collaborating with Redtenbacher’s Funkestra for a soulful in-session studio album. Following her vocal contributions to their Joni Mitchell tribute project, Rumer invited the instrumental group to join her for a special performance at the Indigo at the 02 in December 2023. The synergy during rehearsals led to the creation of an "In Session" record, blending Rumer’s beloved tracks with a fresh, soulful sound. The resulting collection appeals to both longtime fans and new listeners with its timeless quality.

Top Brand Affinities

Report Date: 2025-09-08

Rumer reliably reaches 25-34 & 45-64 audiences in UNITED KINGDOM, UNITED STATES, JAPAN. The base is heavily male (59%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (15,369 avg views per post); Youtube layers on depth and replies. The audience sits near ITV, Warner Music, Ampeg, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rumer score 1.44% — Moderate bucket.

Brand: ITVBrand: Warner MusicBrand: Ampeg

Followers:41,448

Engagements:598

Rate:1.4%

Posts:651

Avg Likes:564

Avg Comments:46

Avg Views:15,369

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 41,448 · Engagements 598 · Rate 1.4% Posts 651 · Views 15,369 · Avg Likes 564 · Avg Comments 46 · Avg Views 15,369	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 28% 45-64: 26% 35-44: 23% 18-24: 21%	Largest: 25-34 (28%); next: 45-64 (26%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	UNITED KINGDOM (18%) UNITED STATES (18%) JAPAN (7%) BRAZIL (6%) INDONESIA (3%)	Top regions: UNITED KINGDOM (18%), UNITED STATES (18%), JAPAN (7%)
Platform Engagement	Instagram: 187 avg likes/post · Youtube: 15,369 avg views/post	Best reach: Youtube 15,369 avg views; best engagement: Youtube 377 avg likes

Top Brand Affinities

ITV

Score: 38.14

Warner Music

Score: 36.07

Ampeg

Score: 25.72

MOOG

Score: 25.02

Akg

Score: 23.32

Live Nation

Score: 22.49

Amazon Music

Score: 21.56

Sennheiser

Score: 17.62

Marks & Spencer

Score: 15.99

Mixcloud

Score: 15.45

Waitrose

Score: 14.20

Sainsbury's

Score: 13.97

Brand	Category	Score
ITV		38.14
Warner Music		36.07
Ampeg		25.72
MOOG		25.02
Akg		23.32
Live Nation		22.49
Amazon Music		21.56
Sennheiser		17.62
Marks & Spencer		15.99
Mixcloud		15.45
Waitrose		14.20
Sainsbury's		13.97
Eurostar		12.81
All Saints		12.51
Tate Modern		12.46
Pro Tools		11.69
BBC		11.04
NBC		10.68
Stella McCartney		8.86
Costa Coffee		8.47
Vauxhall		7.88
Spotify Music		7.70
Selfridges		7.16
Next		7.14
Atmos		6.98
Paramount Pictures		6.72
Clarks		6.24
Free People		6.14
Vivienne Westwood		6.11
Bose		5.89
Alexander McQueen		5.42
Ableton		5.39
Kickstarter		5.07
Harrods		5.03
Anthropologie		4.91
CNN		4.62
Loewe		4.55
Jimmy Choo		4.47
MTV		4.46
Tesco		4.42
Leica		4.42
Guinness		4.41
Oculus		4.37
iHeartRadio Music Awards		4.35
ALDI		4.19
Mulberry		3.77
Warner Bros		3.71
Pfizer		3.55
Snoopy And The Peanuts Gang		3.51
Baileys		3.48