Rum Jungle
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
37,557
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 10:04:23 UTC
Genres
Biography
Rum Jungle resonates with 18-24 & 25-34 audiences and sustains presence in AUSTRALIA, UNITED STATES, UNITED KINGDOM. The demographic is heavily male (75%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 1,234 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Bec & Bridge, Sabo Skirt, Vegemite maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 37,557 · Engagements 1,149 · Rate 3.1% Posts 815 · Views 2,243 · Avg Likes 1,134 · Avg Comments 17 · Avg Views 2,243 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 50% 25-34: 36% 35-44: 10% 13-17: 2% |
Largest: 18-24 (50%); next: 25-34 (36%) |
| Gender Split |
Female: 25% Male: 75% Non-binary/Other: 0% |
Skews male (75%) |
| Top Countries |
AUSTRALIA (86%) UNITED STATES (5%) UNITED KINGDOM (3%) NEW ZEALAND (3%) CANADA (1%) |
Top regions: AUSTRALIA (86%), UNITED STATES (5%), UNITED KINGDOM (3%) |
| Platform Engagement | Instagram: 963 avg likes/post · Tiktok: 1,234 avg views/post · Youtube: 1,009 avg views/post | Best reach: Tiktok 1,234 avg views; best engagement: Instagram 963 avg likes |
Top Brand Affinities
Bec & Bridge
Sabo Skirt
Vegemite
Kmart
Sunnies Studios
Woolworths
Qantas
Billabong
Volcom
Dr. Martens
Spotify Music
Lollapalooza
| Brand | Category | Score |
|---|---|---|
| Bec & Bridge | 65.82 | |
| Sabo Skirt | 60.81 | |
| Vegemite | 34.10 | |
| Kmart | 17.37 | |
| Sunnies Studios | 15.93 | |
| Woolworths | 14.25 | |
| Qantas | 11.51 | |
| Billabong | 10.42 | |
| Volcom | 6.24 | |
| Dr. Martens | 5.84 | |
| Spotify Music | 5.79 | |
| Lollapalooza | 5.59 | |
| Ableton | 5.43 | |
| New Line Cinema | 5.42 | |
| Holden | 4.37 | |
| SoundCloud | 4.25 | |
| Polaroid | 3.69 | |
| BALMAIN | 3.59 | |
| Chrysler | 3.58 | |
| Kodak | 3.33 | |
| Emporium | 3.32 | |
| Tinder | 3.05 | |
| Stüssy | 3.04 | |
| Aperol | 2.76 | |
| Urban Outfitters | 2.75 | |
| McLaren | 2.69 | |
| Showtime | 2.64 | |
| Nickelodeon | 2.34 | |
| Coachella | 2.27 | |
| GoPro | 2.11 | |
| Budweiser | 2.11 | |
| Lush | 2.06 | |
| KFC | 2.00 | |
| Geocaching | 2.00 | |
| Fujifilm | 1.89 | |
| ASOS | 1.88 | |
| Guinness | 1.79 | |
| Red Bull | 1.74 | |
| Airbnb | 1.59 | |
| Beats Electronics | 1.53 | |
| Toyota | 1.53 | |
| Oakley | 1.51 | |
| Calvin Klein | 1.46 | |
| Vans | 1.37 | |
| Cadillac | 1.30 | |
| Bellagio | 1.29 | |
| Converse | 1.20 | |
| National Geographic | 1.15 | |
| The Olympic Games | 1.11 | |
| Adobe | 1.08 |
Official Profiles
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LoginArtist: Rum Jungle
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-07 18:30 UTC | Spilt Milk Perth | 2025 | Robinson Pavilion, Claremont Showground | Claremont, Australia | — |
| 2025-12-13 19:00 UTC | Spilt Milk Canberra 2025 | Exhibition Park | Canberra, Australia | — |
| 2025-12-14 18:30 UTC | Spilt Milk Gold Coast 2025 | Gold Coast Sports and Leisure Centre | Gold Coast City, Australia | |
| 2025-12-15 03:00 UTC | Kendrick Lamar, sombr, d4vd, ScHoolboy Q, Dominic Fike, Chance Peña, Nessa Barrett, Sofia Isella, Rebecca Black, Sara Landry, Don West, Ninajirachi, The Rions, Rum Jungle, Club Angel, Mia Wray, Skin on Skin, South Summit, Doechii | Gold Coast Sports Precinct | Gold Coast City, Australia | |
| 2025-12-28 20:00 UTC | Le Currents 2025 | Riverside Park | Taupo, New Zealand | |
| 2026-02-01 03:30 UTC | Rum Jungle | Sound House | Dublin, Ireland | |
| 2026-02-03 03:00 UTC | Rum Jungle | The Deaf Institute | Manchester, United Kingdom | |
| 2026-02-04 03:00 UTC | Rum Jungle | Stereo | Glasgow, United Kingdom | |
| 2026-02-06 03:00 UTC | Rum Jungle | The Key Club | Leeds, United Kingdom | |
| 2026-02-07 03:00 UTC | Rum Jungle | The Sunflower Lounge | Birmingham, United Kingdom | |
| 2026-02-07 03:00 UTC | Rum Jungle | Sunflower Lounge | Birmingham, United Kingdom | |
| 2026-02-08 03:00 UTC | Rum Jungle | The Cornish Bank | Falmouth, United Kingdom | |
| 2026-02-10 03:00 UTC | Rum Jungle | Exeter Phoenix | Exeter, United Kingdom | |
| 2026-02-11 03:00 UTC | Rum Jungle | Exchange | Bristol, United Kingdom | |
| 2026-02-11 03:00 UTC | Rum Jungle | The Basement, Bristol Exchange | Bristol, United Kingdom | |
| 2026-02-12 03:00 UTC | Rum Jungle | The Hope & Ruin | Brighton, United Kingdom | |
| 2026-02-14 03:00 UTC | Rum Jungle | Electric Ballroom | London, United Kingdom | |
| 2026-02-16 03:00 UTC | Rum Jungle | Hafenklang | Hamburg, Germany | |
| 2026-02-16 08:00 UTC | Rum Jungle | Lark | Berlin, Germany | |
| 2026-02-17 03:00 UTC | Rum Jungle | Marie-Antoinette | Berlin, Germany | |
| 2026-02-19 04:00 UTC | Rum Jungle | Patronaat Haarlem | Haarlem, Netherlands | |
| 2026-02-20 03:00 UTC | Rum Jungle | Merleyn | Nijmegen, Netherlands | |
| 2026-02-20 03:00 UTC | Rum Jungle | Mereleyn | Nijmegen, Netherlands | |
| 2026-02-21 03:00 UTC | Rum Jungle | Simplon Groningen | Groningen, Netherlands | |
| 2026-02-22 03:00 UTC | Rum Jungle | Cultuurfabriek Hall of Fame | Tilburg, Netherlands | |
| 2026-02-22 03:00 UTC | Rum Jungle | Hall90 | Tilburg, Netherlands | |
| 2026-02-24 03:00 UTC | Rum Jungle | Blue Shell | Cologne, Germany |
