rum.gold

rum.gold — r&b, funk & soul artist from US.

rum.gold's voice captivates listeners with its velvety texture, drawing them in with hypnotic falsetto notes that feel like a direct connection to the heart.…

Influence: 53.81% Fanbase: 28.32% Trending: 66.55% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Woolworths • 36.14% • Very Strong

As of 2025-09-09

85,158

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:53:56 UTC

Genres

r&b, funk & soulalternative r&bchill r&bindie r&br&b/soulcontemporary r&bsoul

Biography

rum.gold's voice captivates listeners with its velvety texture, drawing them in with hypnotic falsetto notes that feel like a direct connection to the heart. His unique blend of atmospheric R&B and experimental pop music sets a memorable tone, leaving audiences eager for more.

Top Brand Affinities

Report Date: 2025-09-09

rum.gold has momentum with 18-24 & 25-34 audiences—particularly in SOUTH AFRICA, UNITED STATES, UNITED KINGDOM. A heavily female (64%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 13,316 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Woolworths, Shea Moisture, MOOG signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist rum.gold score 3.40% — Very Strong bucket.

Brand: WoolworthsBrand: Shea MoistureBrand: MOOG

Followers:85,158

Engagements:2,893

Rate:3.4%

Posts:104

Avg Likes:2,854

Avg Comments:79

Avg Views:19,222

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 85,158 · Engagements 2,893 · Rate 3.4% Posts 104 · Views 19,222 · Avg Likes 2,854 · Avg Comments 79 · Avg Views 19,222	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 37% 13-17: 8% 35-44: 4%	Largest: 18-24 (50%); next: 25-34 (37%)
Gender Split	Female: 64% Male: 36% Non-binary/Other: 0%	Skews female (64%)
Top Countries	SOUTH AFRICA (55%) UNITED STATES (22%) UNITED KINGDOM (3%) CANADA (2%) BOTSWANA (2%)	Top regions: SOUTH AFRICA (55%), UNITED STATES (22%), UNITED KINGDOM (3%)
Platform Engagement	Instagram: 2,494 avg likes/post · Tiktok: 5,906 avg views/post · Youtube: 13,316 avg views/post	Best reach: Youtube 13,316 avg views; best engagement: Instagram 2,494 avg likes

Top Brand Affinities

Woolworths

Score: 36.14

Shea Moisture

Score: 15.49

MOOG

Score: 15.39

Ableton

Score: 12.69

Amazon Music

Score: 10.61

JACQUEMUS

Score: 9.84

ASOS

Score: 7.69

Pro Tools

Score: 7.52

SoundCloud

Score: 7.34

Coachella

Score: 6.63

Maison Margiela

Score: 6.49

Spotify Music

Score: 6.34

Brand	Category	Score
Woolworths		36.14
Shea Moisture		15.49
MOOG		15.39
Ableton		12.69
Amazon Music		10.61
JACQUEMUS		9.84
ASOS		7.69
Pro Tools		7.52
SoundCloud		7.34
Coachella		6.63
Maison Margiela		6.49
Spotify Music		6.34
H&M		6.30
shein		6.30
Steve Madden		5.80
MISSGUIDED		5.74
Fenty beauty		5.64
Dr. Martens		5.42
Urban Outfitters		5.25
Coach		5.16
SheInside		5.02
Verizon		4.73
boohoo		4.64
Kodak		4.53
iHeartRadio Music Awards		4.25
FashionNova		3.97
Colgate		3.84
NBC		3.83
Hennessy		3.78
Beats Electronics		3.72
Vogue		3.53
Paramount Pictures		3.45
Zara		3.00
NARS Cosmetics		2.91
New Balance		2.89
Revlon		2.88
Polaroid		2.84
Forever 21		2.84
Sunnies Studios		2.76
MTV		2.74
Airbnb		2.71
Lululemon Athletica		2.65
Marc Jacobs		2.64
Calvin Klein		2.55
Levi's		2.40
TOM FORD		2.38
Carhartt		2.32
GAP		2.32
Nickelodeon		2.21
Christian Louboutin		2.20