ruger Brand Affinity ranks highest Warner Music at 21.85% . Very Strong. Score DMDB 68.42% | Fanbase 66.21%

ruger — pop artist from NG.

Ruger, a prominent figure in African music, made his debut in January 2021 with the release of the single "ONE SHIRT," followed by his self-titled track…

ruger

Recognizable

Country: NG | Gender: male | Artist ID: 69a954da-0785-11e9-9ea6-00163ec5a2fb

Find Artist

Genres

popnigerian pop

Influential: 68.42% Fanbase: 66.21% Trending: 69.53%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 21.85% • Very Strong

As of 2025-09-10

7,138,434

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 68.42% | Fanbase 66.21% | Trending 69.53% | CAREER STAGE: MAINSTREAM

Biography

Ruger, a prominent figure in African music, made his debut in January 2021 with the release of the single "ONE SHIRT," followed by his self-titled track "RUGER" in February of the same year. His EP, "PANDEMIC," achieved Platinum status in Sub-Saharan Africa.

Known for hits like "BOUNCE," "DIOR," "SNAPCHAT," "GIRLFRIEND," and "ASIWAJU," Ruger gained international recognition, with "ASIWAJU" holding the record for the longest-charting song on top songs Nigeria. His dynamic stage presence and confidence have solidified his position as a rising star in the global music scene. Ruger's debut album, "RU The World," was released on September 1, 2023.

Report Date: 2025-09-10

ruger cuts through with 18-24 & 25-34 audiences and consistency across KENYA, UNITED STATES, NIGERIA. A heavily male (70%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 145,100 avg views per post, while Youtube preserves the relationship between tentpoles. Affinity lines up with Warner Music, Airtel, Palm Angels, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist ruger score 0.24% — Low bucket.

Brand: Warner MusicBrand: AirtelBrand: Palm Angels

Followers:7,138,434

Engagements:16,998

Rate:0.2%

Posts:506

Avg Likes:34,285

Avg Comments:978

Avg Views:153,599

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,138,434 · Engagements 16,998 · Rate 0.2% Posts 506 · Views 153,599 · Avg Likes 34,285 · Avg Comments 978 · Avg Views 153,599	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 44% 35-44: 5% 13-17: 4%	Largest: 18-24 (47%); next: 25-34 (44%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	KENYA (22%) UNITED STATES (17%) NIGERIA (8%) UGANDA (6%) FRANCE (6%)	Top regions: KENYA (22%), UNITED STATES (17%), NIGERIA (8%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 145,100 avg views/post · Youtube: 8,499 avg views/post	Best reach: Tiktok 145,100 avg views; best engagement: Youtube 18,335 avg likes

Top Brand Affinities

Warner Music

Score: 21.85

Airtel

Score: 12.50

Palm Angels

Score: 12.12

CNN

Score: 8.21

MTV

Score: 8.15

Hennessy

Score: 8.06

Amazon Music

Score: 7.18

FashionNova

Score: 6.68

Barbie

Score: 6.36

Timberland

Score: 6.09

Hublot

Score: 5.24

Monster Beverage

Score: 4.58

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Top Brand Affinities

Brand	Category	Score
Warner Music		21.85
Airtel		12.50
Palm Angels		12.12
CNN		8.21
MTV		8.15
Hennessy		8.06
Amazon Music		7.18
FashionNova		6.68
Barbie		6.36
Timberland		6.09
Hublot		5.24
Monster Beverage		4.58
ASOS		3.90
Barber Shop Connect		3.79
BALMAIN		3.36
SoundCloud		3.31
FOREX		3.26
Comedy Central		3.20
Fenty beauty		3.17
Versace		3.02
TOM FORD		2.73
Fendi		2.70
Pull&Bear		2.63
Lacoste		2.55
New Balance		2.54
Balenciaga		2.53
Vogue		2.42
NBC		2.37
Polo Ralph Lauren		2.31
Spotify Music		2.29
Kodak		2.29
Gucci		2.21
Louis Vuitton		2.19
Bershka		2.17
shein		2.11
musical.ly		2.10
BBC		2.07
Showtime		1.98
Beats Electronics		1.97
Pepsi		1.94
Lexus		1.93
Rolls-Royce		1.93
Sprite		1.85
H&M		1.81
Christian Dior		1.74
SheInside		1.73
GIVENCHY		1.71
Zara		1.69
Rolex		1.66
Burberry		1.62