Rufus Wainwright
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
410,372
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:48:24 UTC
Genres
Biography
Wainwright's discography includes standout albums like Poses and Want One, showcasing his lush, theatrical pop style influenced by opera and cabaret. His diverse range is evident in projects like Rufus Does Judy at Carnegie Hall and the Shakespeare-inspired All Days Are Nights: Songs for Lulu. With a focus on ornate pop in later works like Out of the Game and Take All My Loves: 9 Shakespeare Sonnets, Wainwright continues to captivate audiences with his emotive vocals and intricate compositions, solidifying his status as a celebrated singer-songwriter.
Rufus Wainwright connects with 25-34 & 18-24 audiences and shows durable traction across UNITED STATES, BRAZIL, FRANCE. With a heavily male (55%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 5,141 avg views per post; Instagram adds dependable engagement depth. Overlap with bonappetitmag, Grindr, HBO Max highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Rufus Wainwright moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 410,372 · Engagements 2,085 · Rate 0.5% Posts 4,539 · Views 7,494 · Avg Likes 2,036 · Avg Comments 58 · Avg Views 7,494 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 32% 18-24: 30% 35-44: 18% 45-64: 17% |
Largest: 25-34 (32%); next: 18-24 (30%) |
| Gender Split |
Female: 45% Male: 55% Non-binary/Other: 0% |
Skews male (55%) |
| Top Countries |
UNITED STATES (27%) BRAZIL (9%) FRANCE (6%) UNITED KINGDOM (6%) CANADA (5%) |
Top regions: UNITED STATES (27%), BRAZIL (9%), FRANCE (6%) |
| Platform Engagement | Instagram: 1,543 avg likes/post · Tiktok: 5,141 avg views/post · Youtube: 2,353 avg views/post | Best reach: Tiktok 5,141 avg views; best engagement: Instagram 1,543 avg likes |
Top Brand Affinities
bonappetitmag
Grindr
HBO Max
All Saints
Jean Paul Gaultier
Tate Modern
Amazon Music
Vivienne Westwood
Paul Smith
Efteling
Vauxhall
Anthropologie
| Brand | Category | Score |
|---|---|---|
| bonappetitmag | 14.74 | |
| Grindr | 14.38 | |
| HBO Max | 10.95 | |
| All Saints | 10.26 | |
| Jean Paul Gaultier | 9.86 | |
| Tate Modern | 8.57 | |
| Amazon Music | 8.34 | |
| Vivienne Westwood | 7.88 | |
| Paul Smith | 7.86 | |
| Efteling | 7.75 | |
| Vauxhall | 6.59 | |
| Anthropologie | 6.12 | |
| Loewe | 5.91 | |
| Oculus | 5.88 | |
| KARL LAGERFELD | 5.63 | |
| Paramount Pictures | 5.61 | |
| Kickstarter | 5.36 | |
| Alexander McQueen | 5.33 | |
| BBC | 4.93 | |
| Columbia Pictures | 4.79 | |
| Garnier | 4.62 | |
| Showtime | 4.38 | |
| NBC | 4.32 | |
| Summit Entertainment | 4.27 | |
| CNN | 4.21 | |
| ALDI | 4.17 | |
| Spotify Music | 4.07 | |
| Emporium | 4.04 | |
| Campari | 3.97 | |
| Martini | 3.86 | |
| Pfizer | 3.82 | |
| Bethesda Softworks | 3.75 | |
| Guinness | 3.69 | |
| Vogue | 3.41 | |
| TOM FORD | 3.35 | |
| Leica | 3.19 | |
| Airbnb | 3.17 | |
| Mulberry | 3.16 | |
| Aperol | 3.06 | |
| Pixar | 3.03 | |
| Nickelodeon | 2.96 | |
| Harrods | 2.94 | |
| HBO | 2.91 | |
| MTV | 2.87 | |
| Polaroid | 2.84 | |
| Pantone Inc | 2.74 | |
| Coachella | 2.59 | |
| Baileys | 2.56 | |
| Warner Bros | 2.52 | |
| Marc Jacobs | 2.50 |
Official Profiles
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LoginArtist: Rufus Wainwright
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-10 03:00 UTC | Rufus Wainwright | Cafe Carlyle | New York, United States | |
| 2025-12-11 03:00 UTC | Rufus Wainwright | Cafe Carlyle | New York, United States | |
| 2025-12-12 03:00 UTC | Rufus Wainwright | Cafe Carlyle | New York, United States | |
| 2025-12-13 03:00 UTC | Rufus Wainwright | Cafe Carlyle | New York, United States | |
| 2025-12-14 03:00 UTC | Rufus Wainwright | Cafe Carlyle | New York, United States | |
| 2026-01-18 04:00 UTC | Rufus Wainwright, Danielle de Niese, Residentie Orkest Den Haag, The Dirty Daddies | TivoliVredenburg | Utrecht, Netherlands | |
| 2026-01-19 04:15 UTC | Rufus Wainwright, Residentie Orkest Den Haag | Muziekgebouw Eindhoven | Eindhoven, Netherlands | |
| 2026-02-22 03:00 UTC | Rufus Wainwright | David Geffen Hall | New York, United States | |
| 2026-03-26 02:30 UTC | Rufus Wainwright | Le 106 | Rouen, France | |
| 2026-03-27 02:00 UTC | Rufus Wainwright | La Cuisine De L'avant Seine | Colombes, France | |
| 2026-03-29 01:00 UTC | Rufus Wainwright | Bonlieu Scène Nationale | Annecy, France | |
| 2026-04-01 02:00 UTC | Rufus Wainwright | Le Trianon | Paris, France | |
| 2026-04-03 02:00 UTC | Rufus Wainwright | THEATRE DE MONTBELIARD | Montbéliard, France | |
| 2026-04-05 03:30 UTC | Rufus Wainwright | Versailles Palais des Congrès | Versailles, France |
