RÜFÜS DU SOL
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
3,187,370
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 11:02:46 UTC
Genres
Biography
RÜFÜS DU SOL connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, BRAZIL, MEXICO. With a heavily male (70%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 142,300 avg views per post; Instagram adds dependable engagement depth. Overlap with iHeartRaves, Trancefamily, Coachella highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: RÜFÜS DU SOL moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,187,370 · Engagements 53,502 · Rate 1.7% Posts 809 · Views 153,096 · Avg Likes 52,057 · Avg Comments 818 · Avg Views 153,096 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 43% 25-34: 40% 35-44: 10% 45-64: 4% |
Largest: 18-24 (43%); next: 25-34 (40%) |
| Gender Split |
Female: 30% Male: 70% Non-binary/Other: 0% |
Skews male (70%) |
| Top Countries |
UNITED STATES (23%) BRAZIL (16%) MEXICO (5%) AUSTRALIA (4%) CANADA (3%) |
Top regions: UNITED STATES (23%), BRAZIL (16%), MEXICO (5%) |
| Platform Engagement | Instagram: 42,431 avg likes/post · Tiktok: 142,300 avg views/post · Youtube: 10,796 avg views/post | Best reach: Tiktok 142,300 avg views; best engagement: Instagram 42,431 avg likes |
Top Brand Affinities
iHeartRaves
Trancefamily
Coachella
Ableton
Mixcloud
MOOG
Qantas
Pioneer
REVOLVE
Lollapalooza
Tomorrowland
American Airlines
| Brand | Category | Score |
|---|---|---|
| iHeartRaves | 43.98 | |
| Trancefamily | 26.80 | |
| Coachella | 19.79 | |
| Ableton | 18.60 | |
| Mixcloud | 16.51 | |
| MOOG | 16.33 | |
| Qantas | 16.01 | |
| Pioneer | 15.56 | |
| REVOLVE | 14.36 | |
| Lollapalooza | 10.80 | |
| Tomorrowland | 10.34 | |
| American Airlines | 9.56 | |
| Houston Livestock Show and Rodeo | 8.21 | |
| Coors | 7.27 | |
| Free People | 6.29 | |
| SoundCloud | 6.23 | |
| Verizon | 6.12 | |
| Kmart | 5.83 | |
| Sunnies Studios | 5.62 | |
| Steve Madden | 4.97 | |
| Gillette | 4.75 | |
| Abercrombie & Fitch | 4.73 | |
| Anthropologie | 4.72 | |
| Lululemon Athletica | 4.65 | |
| Aperol | 4.29 | |
| Holden | 4.12 | |
| NORDSTROM | 4.08 | |
| BALMAIN | 3.95 | |
| Beats Electronics | 3.61 | |
| Billabong | 3.45 | |
| Paramount Pictures | 3.44 | |
| GoPro | 3.36 | |
| Spotify Music | 3.18 | |
| NHL | 3.12 | |
| Airbnb | 3.10 | |
| Showtime | 3.04 | |
| Kodak | 2.96 | |
| Gymshark | 2.95 | |
| Busch | 2.92 | |
| Bellagio | 2.90 | |
| Dolce & Gabbana | 2.85 | |
| Budweiser | 2.81 | |
| Victoria's Secret | 2.79 | |
| Emporium | 2.79 | |
| Pull&Bear | 2.75 | |
| Red Bull | 2.66 | |
| McLaren | 2.60 | |
| TOM FORD | 2.52 | |
| Guinness | 2.46 | |
| Urban Outfitters | 2.44 |
Official Profiles
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LoginArtist: RÜFÜS DU SOL
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-23 05:00 UTC | RÜFÜS DU SOL | Movistar Arena | Santiago, Chile | |
| 2026-02-26 04:45 UTC | RÜFÜS DU SOL | Pedreira Paulo Leminski | Curitiba, Brazil | |
| 2026-02-28 03:45 UTC | RÜFÜS DU SOL: SOUTH AMERICA 2026 | Mercado Livre Arena Pacaembu | São Paulo, Brazil |
