RÜFÜS DU SOL Brand Affinity ranks highest iHeartRaves at 43.98% . Very Strong. Score DMDB 68.41% | Fanbase 60.95%

RÜFÜS DU SOL — pop artist from AU.

Originating from Sydney, Australia in 2010, Jon George, James Hunt, and Tyrone Lindqvist united over a mutual admiration for live-electronic pioneers such as…

RÜFÜS DU SOL

Recognizable

Country: AU | Gender: male | Artist ID: 11e81bd2-43e3-7036-9334-a0369fe50396

Find Artist

Genres

popindietronicaaustralian electropopelectronicelectronicdancedeep house

Influential: 68.41% Fanbase: 60.95% Trending: 72.14%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 43.98% • Very Strong

As of 2025-09-10

3,187,370

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 68.41% | Fanbase 60.95% | Trending 72.14% | CAREER STAGE: MAINSTREAM

Biography

Originating from Sydney, Australia in 2010, Jon George, James Hunt, and Tyrone Lindqvist united over a mutual admiration for live-electronic pioneers such as Chemical Brothers and Royksopp. Their blend of instrumental flair and meticulous dance production laid the foundation for their rise from local acclaim to international recognition.

Report Date: 2025-09-10

RÜFÜS DU SOL connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, BRAZIL, MEXICO. With a heavily male (70%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 142,300 avg views per post; Instagram adds dependable engagement depth. Overlap with iHeartRaves, Trancefamily, Coachella highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: RÜFÜS DU SOL moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist RÜFÜS DU SOL score 1.68% — Moderate bucket.

Brand: iHeartRavesBrand: TrancefamilyBrand: Coachella

Followers:3,187,370

Engagements:53,502

Rate:1.7%

Posts:809

Avg Likes:52,057

Avg Comments:818

Avg Views:153,096

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,187,370 · Engagements 53,502 · Rate 1.7% Posts 809 · Views 153,096 · Avg Likes 52,057 · Avg Comments 818 · Avg Views 153,096	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 40% 35-44: 10% 45-64: 4%	Largest: 18-24 (43%); next: 25-34 (40%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	UNITED STATES (23%) BRAZIL (16%) MEXICO (5%) AUSTRALIA (4%) CANADA (3%)	Top regions: UNITED STATES (23%), BRAZIL (16%), MEXICO (5%)
Platform Engagement	Instagram: 42,431 avg likes/post · Tiktok: 142,300 avg views/post · Youtube: 10,796 avg views/post	Best reach: Tiktok 142,300 avg views; best engagement: Instagram 42,431 avg likes

Top Brand Affinities

iHeartRaves

Score: 43.98

Trancefamily

Score: 26.80

Coachella

Score: 19.79

Ableton

Score: 18.60

Mixcloud

Score: 16.51

MOOG

Score: 16.33

Qantas

Score: 16.01

Pioneer

Score: 15.56

REVOLVE

Score: 14.36

Lollapalooza

Score: 10.80

Tomorrowland

Score: 10.34

American Airlines

Score: 9.56

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Top Brand Affinities

Brand	Category	Score
iHeartRaves		43.98
Trancefamily		26.80
Coachella		19.79
Ableton		18.60
Mixcloud		16.51
MOOG		16.33
Qantas		16.01
Pioneer		15.56
REVOLVE		14.36
Lollapalooza		10.80
Tomorrowland		10.34
American Airlines		9.56
Houston Livestock Show and Rodeo		8.21
Coors		7.27
Free People		6.29
SoundCloud		6.23
Verizon		6.12
Kmart		5.83
Sunnies Studios		5.62
Steve Madden		4.97
Gillette		4.75
Abercrombie & Fitch		4.73
Anthropologie		4.72
Lululemon Athletica		4.65
Aperol		4.29
Holden		4.12
NORDSTROM		4.08
BALMAIN		3.95
Beats Electronics		3.61
Billabong		3.45
Paramount Pictures		3.44
GoPro		3.36
Spotify Music		3.18
NHL		3.12
Airbnb		3.10
Showtime		3.04
Kodak		2.96
Gymshark		2.95
Busch		2.92
Bellagio		2.90
Dolce & Gabbana		2.85
Budweiser		2.81
Victoria's Secret		2.79
Emporium		2.79
Pull&Bear		2.75
Red Bull		2.66
McLaren		2.60
TOM FORD		2.52
Guinness		2.46
Urban Outfitters		2.44