Ruel Brand Affinity ranks highest Qantas at 12.38% . Very Strong. Score DMDB 63.65% | Fanbase 57.76%

Ruel — pop artist from AU.

Hailing from Sydney, the 21-year-old artist has garnered over 3 billion global streams, achieved multiple platinum and gold singles, and sold out numerous…

Ruel

Recognizable

Country: AU | Gender: male | Artist ID: 11e81bc1-b4b7-6508-9697-a0369fe50396

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Genres

popdance poppoppost-teen popindie cafe popaustralian alternative popsocial media popmainstream popalternativealt zelectronicelectropop

Influential: 63.65% Fanbase: 57.76% Trending: 66.59%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Qantas • 12.38% • Very Strong

As of 2025-09-10

2,633,605

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 63.65% | Fanbase 57.76% | Trending 66.59% | CAREER STAGE: MAINSTREAM

Biography

Hailing from Sydney, the 21-year-old artist has garnered over 3 billion global streams, achieved multiple platinum and gold singles, and sold out numerous tours.

With a presence that spans from performing at the Sydney Opera House to collaborating with orchestras in Budapest, Ruel's career has seen him release three EPs - READY, FREE TIME, and BRIGHT LIGHTS, RED EYES - with his debut album 4TH WALL set for release in 2023. His evolution as an artist has propelled him to the forefront of Australia's music scene and onto the global stage.

Report Date: 2025-09-10

Ruel connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, THAILAND, PHILIPPINES. With a heavily female (72%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 9,386 avg views per post; Instagram adds dependable engagement depth. Overlap with Qantas, Brandy Melville, Barbie highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Ruel moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ruel score 0.99% — Low bucket.

Brand: QantasBrand: Brandy MelvilleBrand: Barbie

Followers:2,633,605

Engagements:26,109

Rate:1.0%

Posts:504

Avg Likes:26,037

Avg Comments:243

Avg Views:11,339

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,633,605 · Engagements 26,109 · Rate 1.0% Posts 504 · Views 11,339 · Avg Likes 26,037 · Avg Comments 243 · Avg Views 11,339	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 17% 13-17: 15% 35-44: 2%	Largest: 18-24 (65%); next: 25-34 (17%)
Gender Split	Female: 72% Male: 28% Non-binary/Other: 0%	Skews female (72%)
Top Countries	UNITED STATES (17%) THAILAND (9%) PHILIPPINES (8%) BRAZIL (7%) AUSTRALIA (5%)	Top regions: UNITED STATES (17%), THAILAND (9%), PHILIPPINES (8%)
Platform Engagement	Instagram: 25,231 avg likes/post · Tiktok: 1,953 avg views/post · Youtube: 9,386 avg views/post	Best reach: Youtube 9,386 avg views; best engagement: Instagram 25,231 avg likes

Top Brand Affinities

Qantas

Score: 12.38

Brandy Melville

Score: 8.31

Barbie

Score: 6.76

Kmart

Score: 6.60

Coach

Score: 6.01

Urban Outfitters

Score: 5.90

iHeartRadio Music Awards

Score: 5.82

Sunnies Studios

Score: 4.75

Lollapalooza

Score: 4.69

Billabong

Score: 4.69

Coachella

Score: 4.22

ASOS

Score: 3.77

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Top Brand Affinities

Brand	Category	Score
Qantas		12.38
Brandy Melville		8.31
Barbie		6.76
Kmart		6.60
Coach		6.01
Urban Outfitters		5.90
iHeartRadio Music Awards		5.82
Sunnies Studios		4.75
Lollapalooza		4.69
Billabong		4.69
Coachella		4.22
ASOS		3.77
Summit Entertainment		3.26
Pull&Bear		2.98
Bershka		2.83
Emporium		2.73
Kodak		2.69
CBS Television Studios		2.55
Fenty beauty		2.53
Forever 21		2.53
Aperol		2.52
Topshop		2.48
CBS		2.42
H&M		2.20
Dr. Martens		2.18
Showtime		2.09
Chrysler		2.09
Spotify Music		2.06
shein		2.04
Paramount Pictures		2.02
UNIQLO		1.94
Polaroid		1.87
SheInside		1.74
Gymshark		1.72
Primark		1.66
Calvin Klein		1.63
Target		1.61
Walt Disney		1.59
Vans		1.52
Fujifilm		1.50
Bellagio		1.48
Guess		1.40
Versace		1.34
Vogue		1.31
Pepsi		1.28
Chipotle Mexican Grill		1.26
Costco		1.25
Tommy Hilfiger		1.22
Burberry		1.22
Starbucks		1.21