Ruel
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
2,633,605
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-08 05:37:06 UTC
Genres
Biography
With a presence that spans from performing at the Sydney Opera House to collaborating with orchestras in Budapest, Ruel's career has seen him release three EPs - READY, FREE TIME, and BRIGHT LIGHTS, RED EYES - with his debut album 4TH WALL set for release in 2023. His evolution as an artist has propelled him to the forefront of Australia's music scene and onto the global stage.
Ruel connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, THAILAND, PHILIPPINES. With a heavily female (72%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 9,386 avg views per post; Instagram adds dependable engagement depth. Overlap with Qantas, Brandy Melville, Barbie highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Ruel moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,633,605 · Engagements 26,109 · Rate 1.0% Posts 504 · Views 11,339 · Avg Likes 26,037 · Avg Comments 243 · Avg Views 11,339 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 65% 25-34: 17% 13-17: 15% 35-44: 2% |
Largest: 18-24 (65%); next: 25-34 (17%) |
| Gender Split |
Female: 72% Male: 28% Non-binary/Other: 0% |
Skews female (72%) |
| Top Countries |
UNITED STATES (17%) THAILAND (9%) PHILIPPINES (8%) BRAZIL (7%) AUSTRALIA (5%) |
Top regions: UNITED STATES (17%), THAILAND (9%), PHILIPPINES (8%) |
| Platform Engagement | Instagram: 25,231 avg likes/post · Tiktok: 1,953 avg views/post · Youtube: 9,386 avg views/post | Best reach: Youtube 9,386 avg views; best engagement: Instagram 25,231 avg likes |
Top Brand Affinities
Qantas
Brandy Melville
Barbie
Kmart
Coach
Urban Outfitters
iHeartRadio Music Awards
Sunnies Studios
Lollapalooza
Billabong
Coachella
ASOS
| Brand | Category | Score |
|---|---|---|
| Qantas | 12.38 | |
| Brandy Melville | 8.31 | |
| Barbie | 6.76 | |
| Kmart | 6.60 | |
| Coach | 6.01 | |
| Urban Outfitters | 5.90 | |
| iHeartRadio Music Awards | 5.82 | |
| Sunnies Studios | 4.75 | |
| Lollapalooza | 4.69 | |
| Billabong | 4.69 | |
| Coachella | 4.22 | |
| ASOS | 3.77 | |
| Summit Entertainment | 3.26 | |
| Pull&Bear | 2.98 | |
| Bershka | 2.83 | |
| Emporium | 2.73 | |
| Kodak | 2.69 | |
| CBS Television Studios | 2.55 | |
| Fenty beauty | 2.53 | |
| Forever 21 | 2.53 | |
| Aperol | 2.52 | |
| Topshop | 2.48 | |
| CBS | 2.42 | |
| H&M | 2.20 | |
| Dr. Martens | 2.18 | |
| Showtime | 2.09 | |
| Chrysler | 2.09 | |
| Spotify Music | 2.06 | |
| shein | 2.04 | |
| Paramount Pictures | 2.02 | |
| UNIQLO | 1.94 | |
| Polaroid | 1.87 | |
| SheInside | 1.74 | |
| Gymshark | 1.72 | |
| Primark | 1.66 | |
| Calvin Klein | 1.63 | |
| Target | 1.61 | |
| Walt Disney | 1.59 | |
| Vans | 1.52 | |
| Fujifilm | 1.50 | |
| Bellagio | 1.48 | |
| Guess | 1.40 | |
| Versace | 1.34 | |
| Vogue | 1.31 | |
| Pepsi | 1.28 | |
| Chipotle Mexican Grill | 1.26 | |
| Costco | 1.25 | |
| Tommy Hilfiger | 1.22 | |
| Burberry | 1.22 | |
| Starbucks | 1.21 |
Official Profiles
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LoginArtist: Ruel
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-10 02:00 UTC | Ruel | Forecourt, Sydney Opera House | Sydney, Australia | |
| 2025-12-10 03:00 UTC | Ruel | Forecourt | Sydney, Australia |
