Ruby Fields
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
80,011
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 12:15:16 UTC
Genres
Biography
Ruby Fields connects with 18-24 & 25-34 audiences and shows durable traction across AUSTRALIA, UNITED STATES, UNITED KINGDOM. With a heavily male (64%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 5,192 avg views per post; Instagram adds dependable engagement depth. Overlap with Vegemite, Telstra, Virgin Australia highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Ruby Fields moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 80,011 · Engagements 1,298 · Rate 1.6% Posts 488 · Views 6,631 · Avg Likes 1,277 · Avg Comments 25 · Avg Views 6,631 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 46% 25-34: 32% 35-44: 11% 13-17: 7% |
Largest: 18-24 (46%); next: 25-34 (32%) |
| Gender Split |
Female: 36% Male: 64% Non-binary/Other: 0% |
Skews male (64%) |
| Top Countries |
AUSTRALIA (70%) UNITED STATES (10%) UNITED KINGDOM (5%) NEW ZEALAND (1%) BRAZIL (1%) |
Top regions: AUSTRALIA (70%), UNITED STATES (10%), UNITED KINGDOM (5%) |
| Platform Engagement | Instagram: 977 avg likes/post · Tiktok: 1,439 avg views/post · Youtube: 5,192 avg views/post | Best reach: Youtube 5,192 avg views; best engagement: Instagram 977 avg likes |
Top Brand Affinities
Vegemite
Telstra
Virgin Australia
Coles
Qantas
Kmart
Sunnies Studios
Woolworths
Holden
New Line Cinema
Billabong
Volcom
| Brand | Category | Score |
|---|---|---|
| Vegemite | 45.62 | |
| Telstra | 41.37 | |
| Virgin Australia | 38.64 | |
| Coles | 24.25 | |
| Qantas | 23.01 | |
| Kmart | 22.83 | |
| Sunnies Studios | 15.27 | |
| Woolworths | 13.88 | |
| Holden | 13.16 | |
| New Line Cinema | 8.55 | |
| Billabong | 8.47 | |
| Volcom | 5.39 | |
| BALMAIN | 4.19 | |
| Showtime | 3.96 | |
| McLaren | 3.82 | |
| Hurley | 3.81 | |
| Spotify Music | 3.77 | |
| Emporium | 3.74 | |
| Polaroid | 3.72 | |
| Tinder | 3.71 | |
| Coachella | 3.40 | |
| Kodak | 2.96 | |
| Chrysler | 2.78 | |
| Aperol | 2.74 | |
| Guinness | 2.72 | |
| Geocaching | 2.70 | |
| GoPro | 2.70 | |
| ASOS | 2.52 | |
| Lush | 2.49 | |
| Airbnb | 2.47 | |
| Fujifilm | 2.47 | |
| SoundCloud | 2.43 | |
| Tomorrowland | 2.25 | |
| Nickelodeon | 2.22 | |
| The Olympic Games | 2.21 | |
| Toyota | 2.06 | |
| Dr. Martens | 1.97 | |
| Mazda | 1.85 | |
| Red Bull | 1.65 | |
| Vans | 1.52 | |
| KFC | 1.46 | |
| Subaru | 1.46 | |
| Beats Electronics | 1.45 | |
| Pixar | 1.38 | |
| Converse | 1.33 | |
| Nissan | 1.29 | |
| Harley-Davidson | 1.19 | |
| BBC | 1.18 | |
| Oakley | 1.16 | |
| HBO | 1.16 |
Official Profiles
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LoginArtist: Ruby Fields
The map shows every radio station that aired Ruby Fields today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-11)
Total: 199,725
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
199,725 | 100.00% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-25 00:30 UTC | Listen Out 2026 | Catani Gardens | Saint Kilda, Australia | |
| 2026-01-31 00:30 UTC | Nothing But Thieves, Rainbow Kitten Surprise, Ocean Alley, Ruby Fields | Brisbane Showgrounds | City of Brisbane, Australia | |
| 2026-02-01 01:30 UTC | Nothing But Thieves, Rainbow Kitten Surprise, Ocean Alley, Ruby Fields | The Domain | Sydney, Australia | |
| 2026-02-22 01:00 UTC | Laneway Festival 2026 | St Jerome's Laneway Festival | Fremantle, Australia | |
| 2026-02-23 01:00 UTC | Good Day Sunshine 2026 | Barnard Park | Busselton, Australia |
