Ruben Studdard
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
448,191
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:04:23 UTC
Genres
Biography
Born in Germany and raised in Alabama, Studdard pursued music after college, eventually joining American Idol and winning the competition. His smooth voice and stage presence earned him the nickname "velvet teddy bear." Studdard's career has seen highs and lows, from Grammy nominations to label cancellations, but he has remained dedicated to his craft, exploring different genres and collaborating with various artists. His latest project, The Way I Remember It, showcases his enduring talent and passion for music.
Ruben Studdard draws 25-34 & 18-24 audiences and holds attention in UNITED STATES, BRAZIL, KENYA. The skew is heavily female (60%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 69,991 avg views per post, with Youtube sustaining the conversation. Audience adjacency to WNBA, Amazon Music, Publix makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 448,191 · Engagements 1,878 · Rate 0.4% Posts 1,700 · Views 69,991 · Avg Likes 1,779 · Avg Comments 126 · Avg Views 69,991 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 44% 18-24: 31% 35-44: 17% 45-64: 6% |
Largest: 25-34 (44%); next: 18-24 (31%) |
| Gender Split |
Female: 60% Male: 40% Non-binary/Other: 0% |
Skews female (60%) |
| Top Countries |
UNITED STATES (65%) BRAZIL (4%) KENYA (3%) JAMAICA (3%) CANADA (2%) |
Top regions: UNITED STATES (65%), BRAZIL (4%), KENYA (3%) |
| Platform Engagement | Instagram: 242 avg likes/post · Youtube: 69,991 avg views/post | Best reach: Youtube 69,991 avg views; best engagement: Youtube 1,537 avg likes |
Top Brand Affinities
WNBA
Amazon Music
Publix
Dollar Tree
Delta
Kroger
iHeartRadio Music Awards
Walgreens
NBC
Benihana
Houston Livestock Show and Rodeo
Bath & Body Works
| Brand | Category | Score |
|---|---|---|
| WNBA | 14.82 | |
| Amazon Music | 11.82 | |
| Publix | 11.11 | |
| Dollar Tree | 9.70 | |
| Delta | 9.66 | |
| Kroger | 9.63 | |
| iHeartRadio Music Awards | 9.39 | |
| Walgreens | 8.79 | |
| NBC | 8.40 | |
| Benihana | 8.27 | |
| Houston Livestock Show and Rodeo | 8.26 | |
| Bath & Body Works | 7.92 | |
| Macy's | 7.64 | |
| Steve Madden | 7.55 | |
| Pro Tools | 7.40 | |
| ESPN | 7.02 | |
| Chick-fil-A | 6.48 | |
| FOX | 6.45 | |
| T.J. Maxx | 6.43 | |
| Verizon | 6.39 | |
| Hennessy | 6.32 | |
| FashionNova | 6.14 | |
| Walmart | 5.97 | |
| OLD NAVY | 5.87 | |
| CNN | 5.86 | |
| The Home Depot | 5.73 | |
| Target | 5.63 | |
| Margaritaville | 5.61 | |
| Philips | 5.57 | |
| ULTA Beauty | 5.50 | |
| Bethesda Softworks | 5.03 | |
| Coach | 5.01 | |
| American Airlines | 4.96 | |
| NFL | 4.86 | |
| NORDSTROM | 4.83 | |
| HomeGoods | 4.37 | |
| ABC | 3.96 | |
| FedEx | 3.95 | |
| Tiffany & Co | 3.54 | |
| shein | 3.52 | |
| Fenty beauty | 3.48 | |
| Kate Spade | 3.42 | |
| Los Angeles Lakers | 3.41 | |
| NBA | 3.25 | |
| TOM FORD | 3.23 | |
| MTV | 3.19 | |
| SheInside | 3.12 | |
| Pic Collage | 3.09 | |
| Cadillac | 3.08 | |
| Christian Louboutin | 3.01 |
Official Profiles
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LoginArtist: Ruben Studdard
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Top 10 Songs Played Today
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Total Streams (2025-09-15)
Total: 553,800
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
427,205 | 77.14% |
| [+] |
Pandora |
126,595 | 22.86% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 03:30 UTC | Sheena Easton, Ruben Studdard, Peabo Bryson | Sound Board at MotorCity Casino Hotel | Detroit, United States | |
| 2025-12-10 03:00 UTC | Sheena Easton, Ruben Studdard, Peabo Bryson | Lerner Theater | Elkhart, United States | |
| 2025-12-10 03:00 UTC | Sheena Easton, Ruben Studdard, Peabo Bryson, Ilya Serov | The Lerner Theatre | Elkhart, United States | |
| 2025-12-13 02:00 UTC | Ruben Studdard | WORKPLAY | Birmingham, United States | |
| 2025-12-15 02:30 UTC | Sheena Easton, Ruben Studdard, Peabo Bryson, Ilya Serov, Home for the Holidays | Cerritos Center for the Performing Arts | Cerritos, United States |
