Rubén Blades Brand Affinity ranks highest La Perla at 31.64% . Very Strong. Score DMDB 61.60% | Fanbase 50.42%

Rubén Blades — jazz & standards artist from PA.

Rubén Blades is a prominent Panamanian vocalist and songwriter known for his politically charged lyrics and innovative musical arrangements. With a background…

Rubén Blades

Recognizable

Country: PA | Gender: male | Artist ID: 11e81bc0-92c7-707e-9fd5-a0369fe50396

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Genres

jazz & standardslatin jazzlatintropicalsalsatipico

Influential: 61.60% Fanbase: 50.42% Trending: 67.18%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

La Perla • 31.64% • Very Strong

As of 2025-09-10

1,787,659

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 61.60% | Fanbase 50.42% | Trending 67.18% | CAREER STAGE: MAINSTREAM

Biography

Rubén Blades is a prominent Panamanian vocalist and songwriter known for his politically charged lyrics and innovative musical arrangements. With a background in bands led by Ray Barretto and Willie Colón, Blades has been a key figure in the evolution of salsa music. Often likened to "the Latin Bruce Springsteen," Blades has made significant contributions to the genre, incorporating synthesizers and drum sets into his modern arrangements. Raised in Panama City, Blades inherited his musical talents from his parents and began his musical journey by singing North American pop and rock songs in his teens.

Blades' career has spanned various musical endeavors, from collaborations with renowned artists to forming his own band, Los Seis del Solar, in the early '80s. In addition to his musical pursuits, Blades has been actively involved in politics, even running for president of Panama in 1994. Throughout his career, he has released numerous critically acclaimed albums and received accolades such as Grammy and Latin Grammy awards. Blades continues to be a multifaceted artist, balancing his music career with acting and political engagements.

Report Date: 2025-09-10

Rubén Blades commands interest from 25-34 & 18-24 audiences in COLOMBIA, VENEZUELA, UNITED STATES. With a heavily male (72%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (22,500 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with La Perla, Univision, Movistar points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rubén Blades score 0.20% — Low bucket.

Brand: La PerlaBrand: UnivisionBrand: Movistar

Followers:1,787,659

Engagements:3,522

Rate:0.2%

Posts:2,312

Avg Likes:3,397

Avg Comments:130

Avg Views:24,711

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,787,659 · Engagements 3,522 · Rate 0.2% Posts 2,312 · Views 24,711 · Avg Likes 3,397 · Avg Comments 130 · Avg Views 24,711	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 36% 18-24: 31% 35-44: 18% 45-64: 13%	Largest: 25-34 (36%); next: 18-24 (31%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	COLOMBIA (23%) VENEZUELA (12%) UNITED STATES (12%) SPAIN (7%) MEXICO (7%)	Top regions: COLOMBIA (23%), VENEZUELA (12%), UNITED STATES (12%)
Platform Engagement	Instagram: 2,876 avg likes/post · Tiktok: 22,500 avg views/post · Youtube: 2,211 avg views/post	Best reach: Tiktok 22,500 avg views; best engagement: Instagram 2,876 avg likes

Top Brand Affinities

La Perla

Score: 31.64

Univision

Score: 22.43

Movistar

Score: 15.71

Pro Tools

Score: 13.02

Cafecito

Score: 11.16

Sennheiser

Score: 9.39

Amazon Music

Score: 8.39

Suavecito

Score: 8.15

American Airlines

Score: 7.97

Oculus

Score: 4.38

Ableton

Score: 4.28

CNN

Score: 3.95

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Top Brand Affinities

Brand	Category	Score
La Perla		31.64
Univision		22.43
Movistar		15.71
Pro Tools		13.02
Cafecito		11.16
Sennheiser		9.39
Amazon Music		8.39
Suavecito		8.15
American Airlines		7.97
Oculus		4.38
Ableton		4.28
CNN		3.95
AMC		3.94
Bethesda Softworks		3.48
VidaSana		3.32
Bacardi		3.31
Gatorade		3.31
Kodak		3.00
Spotify Music		2.70
Pepsi		2.23
Boeing		2.16
Paramount Pictures		2.08
Lollapalooza		2.08
Pixar		1.98
musical.ly		1.74
FIFA		1.70
Coca-Cola		1.62
Heineken		1.57
NBA		1.57
Coachella		1.55
Los Angeles Lakers		1.54
HBO		1.43
Mitsubishi Motors		1.39
Yamaha		1.38
Guinness		1.36
Herbalife		1.36
Universal		1.35
Warner Bros		1.32
Star Wars		1.26
Adobe		1.23
Beats Electronics		1.22
Ray-Ban		1.20
Marvel		1.20
Lamborghini		1.18
Pandora		1.17
Honda		1.16
Bellagio		1.15
Toyota		1.14
Huawei		1.12
Versace		1.11