ROZES

ROZES — pop artist from US.

Pennsylvania pop singer/songwriter Rozes rose to fame with her collaboration on the hit track "Roses" with electronic dance duo the Chainsmokers, certified…

Influence: 59.05% Fanbase: 41.35% Trending: 67.90% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Amazon Music • 14.60% • Very Strong

As of 2025-09-09

140,967

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-08 07:46:17 UTC

Genres

poppopindie poptimismmainstream popelectronicelectropoppop edm

Biography

Pennsylvania pop singer/songwriter Rozes rose to fame with her collaboration on the hit track "Roses" with electronic dance duo the Chainsmokers, certified over 30 times platinum. Born Elizabeth Mencel in 1993, she released her debut EP Burn Wild in 2016, followed by additional EPs in 2018 and 2020.

Growing up in Montgomeryville, Pennsylvania, Mencel showed early musical talent, playing multiple instruments and excelling as a singer. After catching the attention of the Chainsmokers with her vocals on "Limelight" in 2014, she co-wrote and sang lead vocals on "Roses," propelling her to stardom at the age of 21. Embracing a unique blend of electronic pop, Rozes continued to make waves with original singles and collaborations, culminating in the release of her third EP, Crazy, in 2020.

Top Brand Affinities

Report Date: 2025-09-09

ROZES maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, IRAQ, INDIA. The audience leans male-leaning (53%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 2,149 avg views per post; Instagram functions as the community touchpoint. Affinity with Amazon Music, Ableton, Pioneer makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist ROZES score 1.68% — Moderate bucket.

Brand: Amazon MusicBrand: AbletonBrand: Pioneer

Followers:140,967

Engagements:2,372

Rate:1.7%

Posts:1,742

Avg Likes:2,351

Avg Comments:45

Avg Views:2,443

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 140,967 · Engagements 2,372 · Rate 1.7% Posts 1,742 · Views 2,443 · Avg Likes 2,351 · Avg Comments 45 · Avg Views 2,443	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 29% 13-17: 8% 35-44: 5%	Largest: 18-24 (56%); next: 25-34 (29%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	UNITED STATES (26%) IRAQ (13%) INDIA (8%) INDONESIA (7%) BRAZIL (6%)	Top regions: UNITED STATES (26%), IRAQ (13%), INDIA (8%)
Platform Engagement	Instagram: 2,225 avg likes/post · Tiktok: 2,149 avg views/post · Youtube: 294 avg views/post	Best reach: Tiktok 2,149 avg views; best engagement: Instagram 2,225 avg likes

Top Brand Affinities

Amazon Music

Score: 14.60

Ableton

Score: 13.70

Pioneer

Score: 10.37

REVOLVE

Score: 10.30

iHeartRadio Music Awards

Score: 10.30

Tomorrowland

Score: 9.95

Pro Tools

Score: 8.99

Steve Madden

Score: 5.71

MTV

Score: 5.66

Free People

Score: 5.33

Coachella

Score: 5.21

Pacific Northwest Wonderland

Score: 4.92

Brand	Category	Score
Amazon Music		14.60
Ableton		13.70
Pioneer		10.37
REVOLVE		10.30
iHeartRadio Music Awards		10.30
Tomorrowland		9.95
Pro Tools		8.99
Steve Madden		5.71
MTV		5.66
Free People		5.33
Coachella		5.21
Pacific Northwest Wonderland		4.92
SoundCloud		4.91
Spotify Music		4.60
Verizon		4.37
Anthropologie		4.33
Beats Electronics		4.24
American Eagle		4.17
NBC		4.07
OLD NAVY		4.03
Lollapalooza		3.93
Urban Outfitters		3.69
Nickelodeon		3.19
Target		3.16
ABC		3.13
ESPN		3.09
Victoria's Secret		2.86
Paramount Pictures		2.79
Sunnies Studios		2.78
Dr. Martens		2.71
Abercrombie & Fitch		2.69
NHL		2.65
Lululemon Athletica		2.53
Kylie Cosmetics		2.36
Showtime		2.33
Benefit Cosmetics		2.32
Carhartt		2.31
ASOS		2.25
Fenty beauty		2.22
Forever 21		2.21
Busch		2.18
Topshop		2.18
musical.ly		2.15
Tinder		2.10
Kodak		2.04
Aperol		2.02
CBS		2.01
A Game of Tones		1.98
FashionNova		1.93
Los Angeles Lakers		1.91