Rozalén

Rozalén — pop artist from ES.

Rozalén, una destacada cantautora en lengua española, ha cautivado a público y crítica con sus 4 trabajos editados, acumulando distinciones como 4 Discos de…

Influence: 58.15% Fanbase: 41.06% Trending: 66.69% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Zumo • 69.89% • Very Strong

As of 2025-09-09

1,359,451

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 09:51:10 UTC

Genres

popspanish poppopeuropeancantautor

Biography

Rozalén, una destacada cantautora en lengua española, ha cautivado a público y crítica con sus 4 trabajos editados, acumulando distinciones como 4 Discos de Oro, 2 de Platino, 1 Goya, el Premio Nacional de Músicas Actuales 2021, y 3 nominaciones a los Latin Grammy, entre otros reconocimientos. Además de su éxito musical, es conocida por su activismo social, promoviendo la inclusión en sus actuaciones al estar acompañada por una intérprete de lengua de signos, Beatriz Romero.

En 2017, presentó su tercer disco 'Cuando el río suena...', alcanzando el #1 en la lista de ventas española y manteniéndose en el Top 5 durante más de un año. Su himno feminista 'La Puerta Violeta' fue un éxito, recibiendo dos nominaciones a los Latin Grammy. En 2020, lanzó 'El árbol y el bosque', con temas como 'Este Tren' y 'Aves Enjauladas', que resonaron durante la pandemia, llevándola nuevamente al #1 en las ventas españolas. Su canción 'Que no, que no', parte de la BSO de 'La Boda de Rosa', le valió su primer Goya y otra nominación a los Latin Grammy.

Top Brand Affinities

Report Date: 2025-09-09

Rozalén connects with 18-24 & 25-34 audiences and shows durable traction across SPAIN, COLOMBIA, MEXICO. With a heavily female (69%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 138,350 avg views per post; Instagram adds dependable engagement depth. Overlap with Zumo, El Corte Ingles, Fnac highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Rozalén moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rozalén score 1.09% — Moderate bucket.

Brand: ZumoBrand: El Corte InglesBrand: Fnac

Followers:1,359,451

Engagements:14,878

Rate:1.1%

Posts:5,048

Avg Likes:14,056

Avg Comments:381

Avg Views:210,330

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,359,451 · Engagements 14,878 · Rate 1.1% Posts 5,048 · Views 210,330 · Avg Likes 14,056 · Avg Comments 381 · Avg Views 210,330	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 38% 25-34: 33% 35-44: 14% 45-64: 11%	Largest: 18-24 (38%); next: 25-34 (33%)
Gender Split	Female: 69% Male: 31% Non-binary/Other: 0%	Skews female (69%)
Top Countries	SPAIN (58%) COLOMBIA (10%) MEXICO (6%) ARGENTINA (5%) ECUADOR (3%)	Top regions: SPAIN (58%), COLOMBIA (10%), MEXICO (6%)
Platform Engagement	Instagram: 7,150 avg likes/post · Tiktok: 138,350 avg views/post · Youtube: 71,980 avg views/post	Best reach: Tiktok 138,350 avg views; best engagement: Instagram 7,150 avg likes

Top Brand Affinities

Zumo

Score: 69.89

El Corte Ingles

Score: 45.96

Fnac

Score: 42.85

Iberia

Score: 16.66

PLAYMOBIL

Score: 11.84

VidaSana

Score: 10.08

Thermomix

Score: 9.04

Movistar

Score: 8.72

Delicius

Score: 8.43

Patek Philippe

Score: 8.31

Daewoo

Score: 6.85

Suavecito

Score: 6.76

Brand	Category	Score
Zumo		69.89
El Corte Ingles		45.96
Fnac		42.85
Iberia		16.66
PLAYMOBIL		11.84
VidaSana		10.08
Thermomix		9.04
Movistar		8.72
Delicius		8.43
Patek Philippe		8.31
Daewoo		6.85
Suavecito		6.76
Cafecito		6.34
Lidl		6.26
Stradivarius		4.46
Primark		4.38
Pull&Bear		4.31
AliExpress		3.78
Summit Entertainment		3.41
Carrefour		2.97
HBO		2.59
Spotify Music		2.55
Bershka		1.96
Tinder		1.82
Pixar		1.81
Guinness		1.67
Coca-Cola		1.45
musical.ly		1.39
Pandora		1.37
Warner Bros		1.36
Star Wars		1.36
Netflix		1.33
Heineken		1.32
Ray-Ban		1.31
Ferrero		1.20
Polaroid		1.18
Canon		1.18
L'Oréal Paris		1.16
Converse		1.13
NYX Cosmetics		1.13
Zara		1.12
Xiaomi		1.10
OREO		1.08
Walt Disney		1.04
Nikon		1.01
IKEA		1.00
Universal		1.00
SheInside		0.99
Vogue		0.98
Sony		0.94