Royel Otis
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-26
824,583
Social Media Followers
As of 2025-09-26
00:00:00
Hours Airplay
2025-11-06 23:37:02 UTC
Genres
Biography
Royel Otis stands out with 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, AUSTRALIA. The profile is heavily male (63%), and content lands hardest on Tiktok, where posts average 55,400 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Bec & Bridge, Vegemite, TRIANGL, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Royel Otis a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 824,583 · Engagements 18,164 · Rate 2.2% Posts 821 · Views 69,261 · Avg Likes 17,926 · Avg Comments 193 · Avg Views 69,261 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 45% 25-34: 36% 35-44: 10% 13-17: 5% |
Largest: 18-24 (45%); next: 25-34 (36%) |
| Gender Split |
Female: 38% Male: 63% Non-binary/Other: 0% |
Skews male (63%) |
| Top Countries |
UNITED STATES (29%) BRAZIL (17%) AUSTRALIA (8%) UNITED KINGDOM (5%) CANADA (2%) |
Top regions: UNITED STATES (29%), BRAZIL (17%), AUSTRALIA (8%) |
| Platform Engagement | Instagram: 14,392 avg likes/post · Tiktok: 55,400 avg views/post · Youtube: 13,861 avg views/post | Best reach: Tiktok 55,400 avg views; best engagement: Instagram 14,392 avg likes |
Top Brand Affinities
Bec & Bridge
Vegemite
TRIANGL
Qantas
Zimmermann
Acne Studios
Brandy Melville
Jean Paul Gaultier
Sunnies Studios
Glossier
Kmart
Amazon Music
| Brand | Category | Score |
|---|---|---|
| Bec & Bridge | 140.65 | |
| Vegemite | 23.49 | |
| TRIANGL | 21.08 | |
| Qantas | 20.78 | |
| Zimmermann | 15.31 | |
| Acne Studios | 15.11 | |
| Brandy Melville | 12.32 | |
| Jean Paul Gaultier | 11.28 | |
| Sunnies Studios | 9.84 | |
| Glossier | 8.82 | |
| Kmart | 8.82 | |
| Amazon Music | 8.79 | |
| JACQUEMUS | 8.26 | |
| Woolworths | 7.97 | |
| Miu Miu | 7.87 | |
| Coachella | 7.71 | |
| BALMAIN | 7.48 | |
| Ableton | 7.32 | |
| Kodak | 6.97 | |
| Loewe | 6.93 | |
| New Line Cinema | 6.71 | |
| Lollapalooza | 6.29 | |
| Aperol | 6.20 | |
| Spotify Music | 5.73 | |
| Free People | 5.60 | |
| Emporio Armani | 5.13 | |
| Holden | 5.04 | |
| Billabong | 4.86 | |
| Coach | 4.59 | |
| Crocs | 4.46 | |
| Polaroid | 4.02 | |
| Moncler | 4.00 | |
| SoundCloud | 3.96 | |
| Verizon | 3.90 | |
| Urban Outfitters | 3.81 | |
| Guinness | 3.68 | |
| Fendi | 3.64 | |
| Dr. Martens | 3.53 | |
| Tinder | 3.48 | |
| Paramount Pictures | 3.32 | |
| Leica | 3.29 | |
| Emporium | 3.05 | |
| Abercrombie & Fitch | 3.00 | |
| Carhartt | 2.89 | |
| Airbnb | 2.84 | |
| Prada | 2.80 | |
| Showtime | 2.70 | |
| ASOS | 2.61 | |
| McLaren | 2.58 | |
| Yves Saint Laurent | 2.55 |
Official Profiles
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LoginArtist: Royel Otis
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Top 10 Songs Played Today
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Total Streams (2025-09-25)
Total: 13,297,731
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
12,707,316 | 95.56% |
| [+] |
|
258,434 | 1.94% |
| [+] |
|
193,614 | 1.46% |
| [+] |
|
138,367 | 1.04% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-11-10 03:00 UTC | Royel Otis, Still Blank | Poolen | Copenhagen, Denmark | |
| 2025-11-10 03:00 UTC | Inside Seaside 2025 | Gdansk International Fair | Gdańsk, Poland | |
| 2025-11-11 03:00 UTC | Royel Otis, Still Blank | Fållan | Stockholm, Sweden | |
| 2025-11-12 03:00 UTC | Royel Otis, Still Blank | Sentrum Scene | Oslo, Norway | |
| 2025-11-14 02:30 UTC | Royel Otis | Sporthalle Hamburg | Hamburg, Germany | |
| 2025-11-15 03:00 UTC | Royel Otis, Still Blank | Club SaSaZu | Capital City of Prague, Czechia | |
| 2025-11-15 04:00 UTC | Royel Otis | SaSaZu | Capital City of Prague, Czechia | |
| 2025-11-16 03:00 UTC | Royel Otis, Still Blank | Gasometer | Vienna, Austria | |
| 2025-11-18 03:00 UTC | Royel Otis | Zenith, die Kulturhalle | Munich, Germany | |
| 2025-11-18 03:00 UTC | Royel Otis, Still Blank | Zenith | Munich, Germany | |
| 2025-11-19 03:30 UTC | Royel Otis | Columbiahalle | Berlin, Germany | |
| 2025-11-20 03:00 UTC | Royel Otis, Still Blank | AFAS Live | Amsterdam, Netherlands | |
| 2025-11-22 03:00 UTC | Royel Otis | O2 Academy Brixton | South Hams, United Kingdom | |
| 2025-11-22 03:30 UTC | Royel Otis | O2 Academy Birmingham | Birmingham, United Kingdom | |
| 2025-11-23 03:00 UTC | Royel Otis | O2 Academy Brixton | South Hams, United Kingdom | |
| 2025-11-23 03:00 UTC | Matt Maltese, Royel Otis, Rizzle Kicks, Dame, Talisk, Monster Florence, Ferocious Dog, Valtos, Martin Kemp, VOODOO RADIO, Katie Gregson-MacLeod, KATIE GREGSON MACLEOD | O2 Academy Birmingham | Birmingham, United Kingdom | songkick.com songkick.com songkick.com ticketmaster-uk.tm7559.net seetickets.com gigantic.com ticketmaster-uk.tm7559.net seetickets.com link.dice.fm songkick.com songkick.com songkick.com songkick.com songkick.com ticketmaster-uk.tm7559.net seetickets.com songkick.com ticketmaster-uk.tm7559.net tickettailor.com buytickets.at songkick.com songkick.com ticketmaster-uk.tm7559.net songkick.com ticketmaster-uk.tm7559.net seetickets.com eventim.co.uk ticketmaster-uk.tm7559.net seetickets.com seetickets.com eventim.co.uk seetickets.com songkick.com songkick.com |
| 2025-11-23 20:00 UTC | Royel Otis | O2 Academy Birmingham | Birmingham, United Kingdom | |
| 2025-11-23 20:00 UTC | Royel Otis | Rough Trade East | London, United Kingdom | |
| 2025-11-24 03:00 UTC | Royel Otis | O2 Academy Brixton | South Hams, United Kingdom | |
| 2025-11-26 03:00 UTC | Royel Otis | O2 Academy Glasgow | Glasgow, United Kingdom | |
| 2025-11-26 03:30 UTC | Royel Otis | O2 Academy Birmingham | Birmingham, United Kingdom | |
| 2025-11-27 03:00 UTC | Royel Otis | O2 City Hall | Newcastle upon Tyne, United Kingdom | |
| 2025-11-27 03:00 UTC | Royel Otis, Still Blank | O2 City Hall Newcastle | Newcastle upon Tyne, United Kingdom | |
| 2025-11-29 03:00 UTC | Royel Otis | O2 Victoria Warehouse Manchester | Manchester, United Kingdom | |
| 2025-11-29 20:00 UTC | Royel Otis | Band On The Wall | Manchester, United Kingdom | |
| 2025-11-30 03:00 UTC | Royel Otis, Still Blank | O2 Victoria Warehouse Manchester | Manchester, United Kingdom | |
| 2025-12-02 03:00 UTC | Royel Otis, Still Blank | L'Olympia | Paris, France | |
| 2025-12-03 03:00 UTC | Royel Otis, Still Blank | Halle 622 | Zürich, Switzerland | |
| 2025-12-04 03:00 UTC | Royel Otis, Still Blank | Fabrique | Milan, Italy | |
| 2025-12-06 03:00 UTC | Royel Otis, Still Blank | Rockhal | Esch-sur-Alzette, Luxembourg | |
| 2025-12-07 03:00 UTC | Royel Otis, Still Blank | FOREST NATIONAL | Brussels, Belgium | |
| 2025-12-07 03:00 UTC | Royel Otis | Vorst Nationaal/Forest National | Brussels, Belgium | |
| 2025-12-09 03:00 UTC | Royel Otis, Still Blank | Palladium | Cologne, Germany | |
| 2025-12-11 02:30 UTC | Royel Otis | Rough Trade Bristol | Bristol, United Kingdom | |
| 2026-02-28 03:00 UTC | Electric Avenue Music Festival 2026 | Hagley Park | Christchurch, New Zealand | — |
| 2026-03-14 02:00 UTC | Lollapalooza Argentina 2026 | Hipódromo de San Isidro | San Isidro, Argentina | — |
| 2026-03-14 02:00 UTC | Lollapalooza Chile 2026 | O’Higgins Park | Santiago, Chile | — |
| 2026-03-20 07:00 UTC | Festival Estereo Picnic 2026 | Parque Deportivo 222 | Bogota, Colombia | — |
| 2026-03-21 02:00 UTC | Lollapalooza Brasil 2026 | Autódromo José Carlos Pace | São Paulo, Brazil | — |
| 2026-03-21 02:00 UTC | Estereo Picnic 2026 | Parque Simón Bolívar | Bogota, Colombia | — |
| 2026-04-11 02:00 UTC | Coachella 2026 | Empire Polo Club | Indio, United States | — |















