Royce da 5'9"

Royce da 5'9" — hip-hop & rap artist from US.

Rapper Royce da 5'9" gained recognition for his collaborations with Eminem and Dr. Dre before achieving pop success and establishing himself as a solo artist.…

Influence: 63.63% Fanbase: 51.60% Trending: 69.65% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 27.20% • Very Strong

As of 2025-09-09

980,686

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:55:35 UTC

Genres

hip-hop & raphip hoppop raprapsouthern hip hopgangster raphip-hop/raphardcore hip hopdetroit hip hopalternative hip hopcontemporary hip hop

Biography

Rapper Royce da 5'9" gained recognition for his collaborations with Eminem and Dr. Dre before achieving pop success and establishing himself as a solo artist. Born Ryan Montgomery in Detroit, Royce's early career was marked by his intricate lyrical style and involvement in groups like Slaughterhouse and PRhyme. His commercial success peaked in the 2010s, with notable releases such as the EP Hell: The Sequel with Eminem and his solo albums Success Is Certain and Layers.

Royce's career faced challenges, including a period of writer's block and struggles with alcoholism, but he persevered to release successful albums like PRhyme 2 and Book of Ryan in the late 2010s. His collaborations with Eminem continued, culminating in appearances on Eminem's surprise-released Kamikaze album. Royce's eighth album, The Allegory, was released in February 2020 and featured collaborations with artists like Westside Gunn, YBN Cordae, and Benny the Butcher.

Top Brand Affinities

Report Date: 2025-09-09

Royce da 5'9" resonates most with 25-34 & 35-44 audiences and shows durable presence in UNITED STATES, UNITED KINGDOM, CANADA. With a heavily male (83%) skew, campaigns can carry a confident voice and visual identity. Instagram is the reach spine (2,662 avg likes per post); Instagram is where fans co-sign. Affinity adjacency to Akai, Live Nation, Pro Tools makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Royce da 5'9" score 0.27% — Low bucket.

Brand: AkaiBrand: Live NationBrand: Pro Tools

Followers:980,686

Engagements:2,662

Rate:0.3%

Posts:1,543

Avg Likes:2,662

Avg Comments:138

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 980,686 · Engagements 2,662 · Rate 0.3% Posts 1,543 · Views 0 · Avg Likes 2,662 · Avg Comments 138 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 35-44: 23% 18-24: 23% 45-64: 4%	Largest: 25-34 (47%); next: 35-44 (23%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	UNITED STATES (56%) UNITED KINGDOM (4%) CANADA (3%) SOUTH AFRICA (3%) AUSTRALIA (2%)	Top regions: UNITED STATES (56%), UNITED KINGDOM (4%), CANADA (3%)
Platform Engagement	Instagram: 2,662 avg likes/post	best engagement: Instagram 2,662 avg likes

Top Brand Affinities

Akai

Score: 27.20

Live Nation

Score: 21.51

Pro Tools

Score: 14.36

Crown Royal

Score: 13.40

Amazon Music

Score: 12.27

Mixcloud

Score: 12.21

Beats Electronics

Score: 11.10

Ableton

Score: 10.84

New Era

Score: 10.59

SoundCloud

Score: 10.26

iHeartRadio Music Awards

Score: 8.24

ESPN

Score: 7.36

Brand	Category	Score
Akai		27.20
Live Nation		21.51
Pro Tools		14.36
Crown Royal		13.40
Amazon Music		12.27
Mixcloud		12.21
Beats Electronics		11.10
Ableton		10.84
New Era		10.59
SoundCloud		10.26
iHeartRadio Music Awards		8.24
ESPN		7.36
Foot Locker		7.31
Sneaker News		7.08
MTV		7.02
Sneakerhead		7.00
Kickstagram		6.94
Sole Collector		6.46
NBA		5.94
Pioneer		5.62
Los Angeles Lakers		5.57
NFL		5.42
CNN		5.22
Mortal Kombat		5.16
Champion		5.12
Spotify Music		5.04
Hennessy		5.01
Columbia Pictures		4.77
Power Rangers		4.72
Nice Kicks		4.57
Verizon		4.44
Kodak		4.38
Comedy Central		4.05
Gillette		3.78
Cartoon Network		3.77
Gatorade		3.73
UFC		3.53
WWE		3.49
Timberland		3.46
NHL		3.35
Acura		3.34
Nickelodeon		3.11
G-shock		3.10
Uber		3.02
Supreme		2.97
Barber Shop Connect		2.89
Warner Bros		2.85
Aston Martin		2.59
Polo Ralph Lauren		2.52
Cadillac		2.49