Royal & the Serpent
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,003,305
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:50:37 UTC
Genres
Biography
Royal & the Serpent builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, MALAYSIA, BRAZIL. With a heavily female (57%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (28,975 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Live Nation, Arctic Fox hair Color, Nasty Gal point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,003,305 · Engagements 3,224 · Rate 0.3% Posts 1,236 · Views 33,312 · Avg Likes 3,151 · Avg Comments 101 · Avg Views 33,312 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 56% 25-34: 28% 13-17: 8% 35-44: 6% |
Largest: 18-24 (56%); next: 25-34 (28%) |
| Gender Split |
Female: 57% Male: 43% Non-binary/Other: 0% |
Skews female (57%) |
| Top Countries |
UNITED STATES (36%) MALAYSIA (11%) BRAZIL (5%) CANADA (5%) UNITED KINGDOM (4%) |
Top regions: UNITED STATES (36%), MALAYSIA (11%), BRAZIL (5%) |
| Platform Engagement | Instagram: 1,521 avg likes/post · Tiktok: 4,337 avg views/post · Youtube: 28,975 avg views/post | Best reach: Youtube 28,975 avg views; best engagement: Instagram 1,521 avg likes |
Top Brand Affinities
Live Nation
Arctic Fox hair Color
Nasty Gal
Amazon Music
Barbie
Riot Games
Hot Topic
Life Is Strange
The Last of Us
Vivienne Westwood
Free People
Coachella
| Brand | Category | Score |
|---|---|---|
| Live Nation | 29.24 | |
| Arctic Fox hair Color | 16.17 | |
| Nasty Gal | 14.31 | |
| Amazon Music | 12.81 | |
| Barbie | 11.17 | |
| Riot Games | 10.72 | |
| Hot Topic | 9.64 | |
| Life Is Strange | 8.58 | |
| The Last of Us | 7.11 | |
| Vivienne Westwood | 6.95 | |
| Free People | 6.82 | |
| Coachella | 6.54 | |
| Verizon | 6.38 | |
| Ableton | 6.28 | |
| League of Legends | 6.05 | |
| MTV | 5.68 | |
| ULTA Beauty | 5.65 | |
| Urban Outfitters | 5.32 | |
| Resident Evil | 5.06 | |
| Spotify Music | 4.79 | |
| Steve Madden | 4.74 | |
| Lollapalooza | 4.63 | |
| Dr. Martens | 4.58 | |
| SoundCloud | 4.36 | |
| iHeartRadio Music Awards | 4.13 | |
| Smashbox | 4.05 | |
| The Witcher | 3.95 | |
| Monster Beverage | 3.74 | |
| Coors | 3.69 | |
| Kickstarter | 3.64 | |
| American Eagle | 3.63 | |
| Kodak | 3.61 | |
| Final Fantasy | 3.52 | |
| Prismacolor | 3.51 | |
| Taco Bell | 3.48 | |
| Showtime | 3.44 | |
| Cartoon Network | 3.21 | |
| Nickelodeon | 3.10 | |
| Kylie Cosmetics | 2.99 | |
| Paramount Pictures | 2.90 | |
| Benefit Cosmetics | 2.89 | |
| Polaroid | 2.79 | |
| Target | 2.67 | |
| shein | 2.48 | |
| Fenty beauty | 2.45 | |
| NBC | 2.40 | |
| Matrix | 2.39 | |
| AMC | 2.34 | |
| Tomorrowland | 2.26 | |
| Urban Decay Cosmetics | 2.22 |
Official Profiles
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LoginArtist: Royal & the Serpent
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
