Royal Deluxe
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
3,910
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 10:04:56 UTC
Genres
Biography
Royal Deluxe is a clear fit for 25-34 & 18-24 audiences with strength across UNITED STATES, BRAZIL, UNITED KINGDOM. The audience is heavily male (55%), so messaging can confidently lean into identity, fashion, and status. Instagram remains the best top-of-funnel driver (317 avg likes per post); Instagram builds the community layer. Affinity data highlights Pro Tools, Riot Games, Sennheiser, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,910 · Engagements 317 · Rate 8.1% Posts 32 · Views 0 · Avg Likes 317 · Avg Comments 17 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 38% 18-24: 37% 35-44: 14% 13-17: 6% |
Largest: 25-34 (38%); next: 18-24 (37%) |
| Gender Split |
Female: 45% Male: 55% Non-binary/Other: 0% |
Skews male (55%) |
| Top Countries |
UNITED STATES (22%) BRAZIL (9%) UNITED KINGDOM (6%) MEXICO (5%) RUSSIA (5%) |
Top regions: UNITED STATES (22%), BRAZIL (9%), UNITED KINGDOM (6%) |
| Platform Engagement | Instagram: 317 avg likes/post | best engagement: Instagram 317 avg likes |
Top Brand Affinities
Pro Tools
Riot Games
Sennheiser
Dainese
Vichy
Pirelli
Nerf
Rockstar Games
Amazon Music
Ableton
Borderlands
Atmos
| Brand | Category | Score |
|---|---|---|
| Pro Tools | 15.20 | |
| Riot Games | 15.13 | |
| Sennheiser | 12.00 | |
| Dainese | 11.28 | |
| Vichy | 9.92 | |
| Pirelli | 9.60 | |
| Nerf | 8.59 | |
| Rockstar Games | 8.35 | |
| Amazon Music | 7.71 | |
| Ableton | 7.56 | |
| Borderlands | 7.54 | |
| Atmos | 7.13 | |
| Haribo | 7.03 | |
| DreamWorks | 6.87 | |
| League of Legends | 6.83 | |
| Alpinestars | 6.29 | |
| Jack Daniels | 6.09 | |
| Carlsberg | 5.70 | |
| Spotify Music | 5.02 | |
| Aston Martin | 4.96 | |
| Verizon | 4.92 | |
| Kiko | 4.90 | |
| Columbia Pictures | 4.61 | |
| Sega | 4.25 | |
| AMC | 4.03 | |
| The Witcher | 4.00 | |
| Matrix | 3.99 | |
| MTV | 3.80 | |
| Warner Bros | 3.73 | |
| Oculus | 3.68 | |
| Dunkin' Donuts | 3.64 | |
| Bethesda Softworks | 3.59 | |
| Showtime | 3.54 | |
| Kate Spade | 3.52 | |
| Maserati | 3.51 | |
| Paramount Pictures | 3.49 | |
| UEFA | 3.40 | |
| NBC | 3.39 | |
| Monster Beverage | 3.33 | |
| NHL | 3.32 | |
| GMC | 3.25 | |
| Tomorrowland | 3.19 | |
| Harley-Davidson | 3.17 | |
| Benefit Cosmetics | 3.14 | |
| Ubisoft | 3.08 | |
| Airbnb | 2.88 | |
| UFC | 2.78 | |
| Alfa Romeo | 2.73 | |
| Coachella | 2.70 | |
| SoundCloud | 2.61 |
Official Profiles
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LoginArtist: Royal Deluxe
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
