Royal Blood Brand Affinity ranks highest Ampeg at 37.55% . Very Strong. Score DMDB 67.48% | Fanbase 61.20%

Royal Blood — pop artist from GB.

Royal Blood, a Brighton duo formed in early 2013, consists of drummer Ben Thatcher and bassist/vocalist Mike Kerr. Known for their blues-rock sound reminiscent…

Royal Blood

Recognizable

Country: GB | Artist ID: 11e81bba-4f02-6de0-a5d2-a0369fe50396

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Genres

popbrighton indierockmodern rockrockmodern blues rockmodern hard rockgarage rockalternative rockalternativemodern alternative rockalternative

Influential: 67.48% Fanbase: 61.20% Trending: 70.62%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 37.55% • Very Strong

As of 2025-09-10

1,146,673

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 67.48% | Fanbase 61.20% | Trending 70.62% | CAREER STAGE: MAINSTREAM

Biography

Royal Blood, a Brighton duo formed in early 2013, consists of drummer Ben Thatcher and bassist/vocalist Mike Kerr. Known for their blues-rock sound reminiscent of bands like the White Stripes and the Black Keys, they gained recognition with their Mercury Prize-nominated debut album in 2014. The duo's energetic performances and heavy, melodic songs quickly propelled them to success, leading to collaborations with artists such as Arctic Monkeys and tours with Iggy Pop and Foo Fighters.

Following their debut, Royal Blood released subsequent albums including How Did We Get So Dark? in 2017 and Typhoons in 2021, the latter produced by Josh Homme of Queens of the Stone Age. Their fourth album, Back to the Water Below, arrived in 2023, showcasing their signature scuzzy riffs and emotive vocals. With a string of chart-topping singles and successful albums, Royal Blood continues to solidify their presence in the rock music scene.

Report Date: 2025-09-10

Royal Blood resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, UNITED KINGDOM, BRAZIL. With a heavily male (73%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (13,150 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Ampeg, MOOG, Sennheiser makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Royal Blood score 1.30% — Moderate bucket.

Brand: AmpegBrand: MOOGBrand: Sennheiser

Followers:1,146,673

Engagements:14,939

Rate:1.3%

Posts:989

Avg Likes:14,720

Avg Comments:153

Avg Views:26,173

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,146,673 · Engagements 14,939 · Rate 1.3% Posts 989 · Views 26,173 · Avg Likes 14,720 · Avg Comments 153 · Avg Views 26,173	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 34% 35-44: 9% 13-17: 5%	Largest: 18-24 (48%); next: 25-34 (34%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	UNITED STATES (17%) UNITED KINGDOM (12%) BRAZIL (10%) MEXICO (7%) CANADA (3%)	Top regions: UNITED STATES (17%), UNITED KINGDOM (12%), BRAZIL (10%)
Platform Engagement	Instagram: 11,974 avg likes/post · Tiktok: 13,150 avg views/post · Youtube: 13,023 avg views/post	Best reach: Tiktok 13,150 avg views; best engagement: Instagram 11,974 avg likes

Top Brand Affinities

Ampeg

Score: 37.55

MOOG

Score: 15.30

Sennheiser

Score: 12.57

Lollapalooza

Score: 10.59

Accor Hotels

Score: 9.87

Pro Tools

Score: 8.08

Tate Modern

Score: 7.78

The Last of Us

Score: 7.67

Amazon Music

Score: 7.45

Ableton

Score: 5.86

Dr. Martens

Score: 5.58

Spotify Music

Score: 4.67

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Top Brand Affinities

Brand	Category	Score
Ampeg		37.55
MOOG		15.30
Sennheiser		12.57
Lollapalooza		10.59
Accor Hotels		9.87
Pro Tools		8.08
Tate Modern		7.78
The Last of Us		7.67
Amazon Music		7.45
Ableton		5.86
Dr. Martens		5.58
Spotify Music		4.67
Movistar		4.61
Guinness		4.58
Columbia Pictures		4.10
Mortal Kombat		3.65
Lush		3.60
Warner Bros		3.51
Showtime		3.46
Fallout		3.43
Polaroid		3.37
Jack Daniels		3.28
BBC		3.25
MTV		3.20
AMC		3.14
ASOS		3.11
Star Wars		3.04
NHL		3.03
Budweiser		3.01
Kodak		2.88
Vans		2.84
SoundCloud		2.79
HBO		2.70
Tesco		2.65
Topshop		2.55
Nintendo		2.53
Coachella		2.51
Lego		2.48
Paramount Pictures		2.45
Baileys		2.43
Jaguar		2.40
Primark		2.34
Sunnies Studios		2.16
Beats Electronics		2.14
Fujifilm		2.07
Pepsi		2.04
Converse		2.04
League of Legends		2.02
Heineken		2.00
Ubisoft		1.99