Roy Woods

Roy Woods — pop artist from CA.

Roy Woods, a versatile musician hailing from Brampton, Ontario, has garnered attention for his eclectic blend of Hip-Hop and R&B. Since joining OVO Sound in…

Influence: 64.35% Fanbase: 56.67% Trending: 68.18% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 20.32% • Very Strong

As of 2025-09-10

1,392,026

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 16:52:17 UTC

Genres

poppopr&b, funk & soulr&br&b/soulcanadian contemporary r&btrap soulcontemporary r&bhip-hop & rappop raptrapcanadian hip hophip hop

Biography

Roy Woods, a versatile musician hailing from Brampton, Ontario, has garnered attention for his eclectic blend of Hip-Hop and R&B. Since joining OVO Sound in 2015, he has showcased his ability to seamlessly incorporate various genres into his music, drawing inspiration from his Guyanese heritage and Toronto roots. Roy has performed at major events such as Rolling Loud, Lollapalooza, and multiple tours with Drake, in addition to headlining his own successful tours.

With a knack for experimentation from a young age, Roy has released several well-received projects, including the 2015 EP "Exis" featuring the double platinum hit "DRAMA" with Drake. His 2017 debut studio album "Say Less" further solidified his boundary-pushing approach to music, with the title track reaching #92 on the Billboard Top 200 chart. Boasting over 2 billion streams across platforms, Roy Woods continues to captivate audiences with his fearless and innovative musical style.

Top Brand Affinities

Report Date: 2025-09-10

Roy Woods reliably reaches 18-24 & 25-34 audiences in UNITED STATES, CANADA, INDIA. The base is heavily male (61%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (3,621 avg views per post); Instagram layers on depth and replies. The audience sits near Live Nation, Scotiabank, True Religion, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Roy Woods score 0.67% — Low bucket.

Brand: Live NationBrand: ScotiabankBrand: True Religion

Followers:1,392,026

Engagements:9,309

Rate:0.7%

Posts:1,139

Avg Likes:9,273

Avg Comments:112

Avg Views:4,751

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,392,026 · Engagements 9,309 · Rate 0.7% Posts 1,139 · Views 4,751 · Avg Likes 9,273 · Avg Comments 112 · Avg Views 4,751	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 31% 13-17: 6% 35-44: 3%	Largest: 18-24 (58%); next: 25-34 (31%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	UNITED STATES (42%) CANADA (10%) INDIA (6%) SOUTH AFRICA (4%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (42%), CANADA (10%), INDIA (6%)
Platform Engagement	Instagram: 8,973 avg likes/post · Tiktok: 3,621 avg views/post · Youtube: 1,130 avg views/post	Best reach: Tiktok 3,621 avg views; best engagement: Instagram 8,973 avg likes

Top Brand Affinities

Live Nation

Score: 20.32

Scotiabank

Score: 17.96

True Religion

Score: 17.00

Amazon Music

Score: 14.16

Pro Tools

Score: 13.50

Palm Angels

Score: 13.10

Wingstop

Score: 11.16

New Era

Score: 9.94

Foot Locker

Score: 9.55

Champion

Score: 8.35

JACQUEMUS

Score: 7.21

SoundCloud

Score: 6.84

Brand	Category	Score
Live Nation		20.32
Scotiabank		17.96
True Religion		17.00
Amazon Music		14.16
Pro Tools		13.50
Palm Angels		13.10
Wingstop		11.16
New Era		9.94
Foot Locker		9.55
Champion		8.35
JACQUEMUS		7.21
SoundCloud		6.84
Maison Margiela		6.43
Hennessy		5.73
MISSGUIDED		5.59
Nice Kicks		5.41
Kappa		5.22
Steve Madden		5.15
Tim Hortons		5.08
Moncler		4.98
Coach		4.82
Ableton		4.57
boohoo		4.45
Alexander McQueen		4.32
Supreme		4.24
Acura		4.16
iHeartRadio Music Awards		3.93
Stüssy		3.88
Beats Electronics		3.84
MTV		3.79
FashionNova		3.62
Sneakerhead		3.61
BALMAIN		3.56
Coachella		3.32
Colgate		3.24
Kodak		3.19
Fendi		3.16
Versace		3.16
Urban Outfitters		3.12
Spotify Music		2.86
NBA		2.78
Fenty beauty		2.68
Calvin Klein		2.66
Timberland		2.65
Carhartt		2.60
Polo Ralph Lauren		2.60
Dr. Martens		2.57
Lululemon Athletica		2.53
Paramount Pictures		2.48
Balenciaga		2.38