Roy Kim
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
526,753
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:34:55 UTC
Genres
Biography
Roy Kim keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, SOUTH KOREA, INDONESIA. The composition is heavily female (80%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 113,965 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with GENTLE MONSTER, Acne Studios, Maison Margiela supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 526,753 · Engagements 18,420 · Rate 3.5% Posts 175 · Views 113,965 · Avg Likes 18,239 · Avg Comments 480 · Avg Views 113,965 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 64% 25-34: 25% 13-17: 9% 35-44: 2% |
Largest: 18-24 (64%); next: 25-34 (25%) |
| Gender Split |
Female: 80% Male: 20% Non-binary/Other: 0% |
Skews female (80%) |
| Top Countries |
UNITED STATES (18%) SOUTH KOREA (18%) INDONESIA (9%) PHILIPPINES (9%) MALAYSIA (6%) |
Top regions: UNITED STATES (18%), SOUTH KOREA (18%), INDONESIA (9%) |
| Platform Engagement | Instagram: 16,111 avg likes/post · Youtube: 113,965 avg views/post | Best reach: Youtube 113,965 avg views; best engagement: Instagram 16,111 avg likes |
Top Brand Affinities
GENTLE MONSTER
Acne Studios
Maison Margiela
Innisfree
TONY MOLY
Stone Island
Shake Shack
Jollibee
Vivienne Westwood
Summit Entertainment
UGG
Haribo
| Brand | Category | Score |
|---|---|---|
| GENTLE MONSTER | 43.74 | |
| Acne Studios | 11.74 | |
| Maison Margiela | 11.65 | |
| Innisfree | 10.87 | |
| TONY MOLY | 9.59 | |
| Stone Island | 6.60 | |
| Shake Shack | 6.37 | |
| Jollibee | 6.20 | |
| Vivienne Westwood | 5.63 | |
| Summit Entertainment | 5.59 | |
| UGG | 4.64 | |
| Haribo | 4.35 | |
| Stüssy | 4.32 | |
| iHeartRadio Music Awards | 4.22 | |
| LG Group | 3.63 | |
| Carhartt | 3.63 | |
| Polo Ralph Lauren | 3.62 | |
| Tiffany | 3.48 | |
| Balenciaga | 3.08 | |
| Hermès | 2.96 | |
| UNIQLO | 2.79 | |
| Cartier | 2.71 | |
| KFC | 2.71 | |
| Snoopy And The Peanuts Gang | 2.36 | |
| Petronas | 2.29 | |
| Fujifilm | 2.29 | |
| Lush | 2.27 | |
| Starbucks | 2.18 | |
| KitKat | 2.16 | |
| Pokemon Go | 2.12 | |
| Hyundai | 2.04 | |
| Dr. Martens | 1.97 | |
| New Balance | 1.86 | |
| Tiffany & Co | 1.78 | |
| Burberry | 1.70 | |
| Sprite | 1.69 | |
| The North Face | 1.57 | |
| IKEA | 1.52 | |
| SWAROVSKI | 1.52 | |
| Polaroid | 1.48 | |
| Calvin Klein | 1.48 | |
| Yves Saint Laurent | 1.45 | |
| OREO | 1.44 | |
| Universal | 1.42 | |
| Costco | 1.39 | |
| Lego | 1.35 | |
| Forever 21 | 1.27 | |
| Christian Dior | 1.22 | |
| Louis Vuitton | 1.22 | |
| Chanel | 1.21 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
