Roxy Dekker

Roxy Dekker — pop artist from NL.

Roxy Dekker is the rising star in the Netherlands, making waves in the music scene since placing second in the Junior Song Festival in 2019. With hits like…

Influence: 50.02% Fanbase: 32.05% Trending: 59.00% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Coolcat • 700.53% • Very Strong

As of 2025-09-10

648,696

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 09:52:34 UTC

Genres

poppopindie popmainstream pop

Biography

Roxy Dekker is the rising star in the Netherlands, making waves in the music scene since placing second in the Junior Song Festival in 2019. With hits like 'Anne-Fleur Vakantie' and 'Satisfyer', both earning gold and platinum status, she has solidified her position as a pop sensation. In 2024, Roxy achieved several milestones, including winning the prestigious Edison Award for 'Best Newcomer' and making history as the first female artist to top the Dutch charts with a Dutch-language song, 'Sugardaddy'.

Beyond her chart-topping success, Roxy shines on stage, captivating audiences with her unique blend of infectious Dutch pop and house music. Her performances are known for their energetic and engaging atmosphere, creating an unforgettable experience for her fans. Roxy's music not only reflects her own identity but also resonates with her generation, establishing her as a dynamic and influential artist in the music industry.

Top Brand Affinities

Report Date: 2025-09-10

Roxy Dekker maintains consistent pull among 18-24 & 25-34 audiences across NETHERLANDS, BELGIUM, SPAIN. The audience leans male-leaning (55%), so brand cues around style and status perform well. The clearest reach is on Youtube with 190,069 avg views per post; Instagram functions as the community touchpoint. Affinity with Coolcat, Bol.com, Efteling makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Roxy Dekker score 11.00% — Very Strong bucket.

Brand: CoolcatBrand: Bol.comBrand: Efteling

Followers:648,696

Engagements:71,338

Rate:11.0%

Posts:358

Avg Likes:71,144

Avg Comments:411

Avg Views:193,390

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 648,696 · Engagements 71,338 · Rate 11.0% Posts 358 · Views 193,390 · Avg Likes 71,144 · Avg Comments 411 · Avg Views 193,390	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 26% 13-17: 13% 35-44: 11%	Largest: 18-24 (45%); next: 25-34 (26%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	NETHERLANDS (70%) BELGIUM (21%) SPAIN (3%) FRANCE (2%) ITALY (1%)	Top regions: NETHERLANDS (70%), BELGIUM (21%), SPAIN (3%)
Platform Engagement	Instagram: 68,869 avg likes/post · Tiktok: 3,321 avg views/post · Youtube: 190,069 avg views/post	Best reach: Youtube 190,069 avg views; best engagement: Instagram 68,869 avg likes

Top Brand Affinities

Coolcat

Score: 700.53

Bol.com

Score: 166.09

Efteling

Score: 139.62

Bakker

Score: 137.95

Action

Score: 92.02

Kruidvat

Score: 74.88

Zeeman

Score: 55.09

Albert Heijn

Score: 43.29

Hema

Score: 34.45

Zadig Voltaire

Score: 32.28

Brandy Melville

Score: 30.52

Nakd

Score: 28.38

Brand	Category	Score
Coolcat		700.53
Bol.com		166.09
Efteling		139.62
Bakker		137.95
Action		92.02
Kruidvat		74.88
Zeeman		55.09
Albert Heijn		43.29
Hema		34.45
Zadig Voltaire		32.28
Brandy Melville		30.52
Nakd		28.38
MOCO Museum		26.73
Cluse		20.76
Amstel		20.55
Rituals		15.84
Zalando		10.40
Pull&Bear		9.13
KLM		8.90
Bershka		8.18
PLAYMOBIL		7.08
Stone Island		6.54
H&M		5.86
Primark		5.81
OOTD Magazine		5.43
Stradivarius		5.33
Tomorrowland		5.05
Dr. Martens		4.93
Longchamp		4.92
Superdry		4.89
Philips		4.43
UGG		4.24
Zara		4.19
Citroen		3.92
Nickelodeon		3.67
UEFA		3.59
CBS Television Studios		3.57
shein		3.16
Tommy Hilfiger		3.06
KENZO		2.94
Calvin Klein		2.93
Abercrombie & Fitch		2.91
CBS		2.63
Aston Martin		2.62
SheInside		2.48
Sunnies Studios		2.42
Cartier		2.34
ASOS		2.27
Aperol		2.24
Spotify Music		2.17